What Every Dentist Needs to Know About Visibility
It’s a hard reality for many high-ranking, exceptional professionals: An inferior product or service can win out over a far better one simply by having been better marketed. In fact, great organizations with great products and hard-working, intelligent staff go out of business every day. Many times, these organizations lose out to competitors who have inferior offerings, but superior marketing savvy.
Is this true in dentistry? Of course it is. You can provide the most comprehensive, leading-edge treatments at the fairest fees with the most compassionate, caring staff in your community. You can have the most extensive education and possess many years of technical experience, but if your practice does not maintain visibility, you’ll lose out to those dental practices that do.
It’s simple: Patients won’t come to you if they don’t know about you. And, if you are an endodontist, periodontist, oral surgeon, pediatric dentist, prosthodontist or orthodontist, how can other dentists or physicians refer patients to you when they are not aware of you?
How visible is your dental practice?
Visibility extends to patients and practices you know
Think beyond those patients and referring dentists and physicians who don’t know you. What about those patients you haven’t seen in a year or two, or longer, but who are still in the area? What about those referring providers who used to send patients your way but haven’t for quite some time? You must maintain meaningful contact with these audiences, as well.
Visibility is not optional. It’s mandatory—and not just for patients and referring health care providers who don’t know you. It’s also critical to reach those with whom your practice has fallen out of contact.
Build visibility with a dental newsletter
Newsletter communications sent to patients or referring health care providers help you build an important and sought-after trait—visibility. If you are not maintaining your reputation, developing awareness of your practice, and staying in touch with patients and referral sources, we can make you a promise …
Someone else is!
What will you do about that?
Perhaps you have been apprehensive about marketing. But consider the cost of not reaching out to your patients and referring health care providers. Assuming your practice provides superior dental care, you owe it to your patients to stay in touch with them, remind them of your expertise and show them that their dental health matters to you.
Don’t allow ineffective marketing to rob you of the success you deserve. A top-quality dental newsletter marketing program will give your practice’s visibility a measurable boost—in a consistent and meaningful way.
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