Tips for Double-checking Your Dental Newsletter

June 9, 2016    By Becky Sheetz ()

Tips for Double-checking Your Dental Newsletter

Every communication you have with your dental patients is important. Whether it’s a telephone message or a visit to your office, each interaction represents your practice. The same is true for your dental marketing newsletter. To ensure you always convey the best possible impression, it’s critical that your newsletters are professional and error-free.

Here are five tips to help you make a great impression with your dental marketing eNewsletters for patients.

1. Take a second peek

Assuming you aren’t intimately familiar with it, look at your most recent dental patient newsletter, or one you are about to send. But look for just a few seconds. Then close it.

What do you remember? What impression did the e-mail make? What items were of interest? What do you remember about any calls to action? It’s important that your dental marketing solutions make a good impression so readers can immediately grasp what’s in it for them and what actions they should take. People move quickly through their in-boxes. You need to give them a reason to find value in your newsletter. It’s not difficult to Customize Your Dental eNewsletter to Your Advantage

2. Get a second opinion

Ask others to review your eNewsletters before they’re distributed. For the best, most meaningful feedback, ask someone who understands e-mail marketing. Feedback from a colleague who engages in successful e-mail and newsletter marketing can provide particularly relevant insight.

To verify accuracy of information and proper editing, proofreading and formatting, share the e-mail with someone in your office who is detail oriented. As a writer who has also done a great deal of editing, I can tell you that it’s important to have a second set of eyes to quality check.

3. Gather likes and dislikes

View your dental practice newsletter in comparison with other messages you receive, whether they are dentistry related or something else entirely. Keep a file of the marketing e-mails and newsletters you like, and make notes on why some are effective and others aren’t.

4. Test your links

Links are valuable in eNewsletters, especially if they help the reader get to your Web site for information or to make an appoinment. Shortly before you send your e-mails, double-check the links.

5. Test common e-mail service providers

E-mails will display differently depending on the e-mail service provider. To ensure that yours appear clearly and accurately and you don’t compromise your message, we suggest you open e-mail accounts for the most common providers: Outlook, Yahoo! and Gmail, as well as any that are common in your database. Test your e-mail messages in each of these.

Keeping to a regular schedule in distributing newsletters is often challenging. If these steps sound intimidating, contact us. We can ensure that your newsletters are professional, error-free and make an excellent impression!

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