5 Client-retention Tactics to Make Your Law Firm Stand Out

October 26, 2017    By Becky Sheetz ()

5 Client-retention Tactics to Make Your Law Firm Stand Out

High-achieving legal practices create their successes. They know they shouldn’t take their clients’ loyalty for granted, so they make a strategic effort to build that loyalty. Here are five client-retention tactics you’ll want to be sure your law firm is doing well.

1. Stay in touch with your clients. No matter how good your firm is, when it comes to your clients’ legal counsel, they have options. Don’t let your practice be “out of sight, out of mind.” As an ideal way to stay in touch and remind clients that you’re the expert they can trust, we highly recommend newsletters for attorneys. Because newsletters are educational and relevant to the legal issues they face, you’ll show your clients that they come first—while subtly reminding them that you’re the authority they can trust.

When using a client newsletter for attorneys, choose a systemized option that goes out consistently, all year round. A professional, turnkey newsletter from a trusted leader is incredibly easy for your practice to implement and maintain.

2. Under-promise and over-deliver. If you tell a client you’ll have documents reviewed by Tuesday, for example, be sure to follow through. Keeping your word and honoring your commitments is one of those old-fashioned principles that is still in style. And it helps you stand out from all the others.

3. Ask for client feedback. How often do you pause from the daily pressures of your firm and ask your clients how you’re doing in meeting their expectations? This can be done by way of a formal client survey, or informally when you meet with them or see them socially. Whatever way you choose to ask, it will absolutely demonstrate that you care about how well you serve your clients. This will go a long way toward building loyalty.

4. Exchange referrals. If you are like most attorneys, you need referrals for your practice to flourish. But referrals are a two-way street. Savvy attorneys understand the value of going above and beyond to find ways to offer referrals to their clients. You’re in a unique position because you possess a deep client base and can connect these professionals with one another. Exchanging referrals helps you stand out and demonstrates that you value your clients and want them to succeed.

5. Thank your clients for the opportunity to serve them. Turning back to number one, newsletters are a useful way to thank your clients for the opportunity to serve them. By including relevant and useful articles in each issue, you’ll show them that they matter to you. You can even go so far as to say, “Thank you!” with each newsletter. This builds your relationship and loyalty with them, and makes them more likely to send referrals to your firm.

If client retention is important to you, we’re sure you’ll agree that these five strategies should be priorities for your legal practice.

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