Dental Specialist Info—A New Marketing Tool
Dr. Anthony Rassouli, a general dentist from Huntington Beach, Calif., found it increasingly difficult to make referrals to dental specialists. His patients were moving all over California and even out of state. When he received a call, for example, on a Friday from a patient who seemed to need an immediate root canal but was travelling, Dr. Rassouli was at a loss to refer the patient to an endodontist whose office was open that day.
Over the last three years Dr. Rassouli has worked to meet that need with a solution—Dental Specialist Info, a Web site that contains a database of all dental specialists in the United States. Launched this past April, the site is already receiving 5,000 to 7,000 page views each month, presumably from general dentists who need to refer a patient to a specialist.
Dental specialists can obtain a premium listing for as little as $720 per year. The primary benefit of a premium listing is the ability to customize your profile. With this enhanced service, you can add information about your education, treatments performed and office hours. You can even add a customized office referral form. Also included is a direct link to your office Web site with free, unlimited clicks.
Dr. Rassouli reports that as of the end of August 2010, he has about 100 premium listings, and he expects that to increase quickly. He has already visited the annual session of the American Association of Endodontists and the annual meeting of the California Dental Association, where his novel idea has been well received. He is planning to attend the annual session of the American Dental Association in October, where he expects this Web site will really get off the ground.
For more information about how you can use Dental Specialist Info to market your practice, call Dental Specialist Info at 877-404-4374 or e-mail firstname.lastname@example.org.
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