Photos of several WPI newsletters


#1 Benefit of Newsletter Marketing: Building Relationships

Most successful professional practices know that marketing isn’t just about reaching new clients or new patients. It’s also about continuing to communicate with the ones you already have. Read More

A Printed Referral-Generating Newsletter: Just What the Physician Ordered

These findings are useful to physicians who seek to generate professional referrals. By sending quality print resources to their colleagues, they will stay top of mind and be associated with the latest developments in their specialties. Naturally, they want these physicians to learn from their newsletters—and to remember their practice as the source of that educational information. Read More

Bring Patients Home to Your Homepage

So, keep in mind that if you want your Web site to be a favorite with your target audience, you need to consider their particular needs. Ask for user feedback. It’s the best way to ensure that they’ll keep coming home to your homepage again and again. Read More

Building Your Medical Practice Takes More Than Medical Skills

I once knew a brilliant courtroom attorney. He had a commanding voice and presence that won him awards in law school. In front of a judge and jury, he was nearly unstoppable. Unfortunately, he was also an enormous money loser at his firm and had to be let go. He simply could not find enough paying clients to keep his job. You can be the best at what you do, but without a system in place to build your medical practice, even the best physician in the world will not be able to keep the lights on. Having the skills is not enough—people need to know about them. You need to find a means of getting out the word; you need a referral-generating newsletter. Read More

Consult an “Expert” via a Newsletter Marketing Program

We turn to the “experts” to enrich our knowledge and enhance our practices. You can be that expert with a newsletter marketing sent to professional colleagues who can refer patients to your practice. Read More

Content Marketing Can Mean More Patients

Not only can content marketing educate patients and prospective patients and improve the visibility and perception of your practice but it can also attract first-time patients and further build trust with existing ones. Read More

Create Content That’s Easy to Read

Are you a professional—an accountant, attorney or physician—looking to boost revenue by marketing to clients or patients? Regardless of the delivery method you choose, content is still king. In fact, if anything, content has become even more important in this fast-paced world where “yesterday’s news” is only one hour old and it’s difficult to separate yourself from the pack in a competitive business environment. Read More

Create, Maintain and Grow Your E-mail List

Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people. The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!). Read More

Creating Positive Word-of-mouth for Your Health Care Practice

Offering superior patient service and a little something extra can go a long way to creating the kind of patient enthusiasm that does your main advertising for you through great WOM. Read More

Cultivating Relationships: The Future of Marketing

The primary focus should be on cultivating and nourishing relationships with your current patients and potential patients. That’s the future of the most effective marketing. Read More

Determining the Success of Your Marketing Campaign

There are many ways to track the success of your marketing campaign. Perhaps too many. The amount of data you dig up can be utterly staggering. Between newsletters, Web sites, social media, traditional advertising and more, how do you determine what is driving growth? Here are a few proven metrics to help measure how successful your marketing efforts have been. Read More

Does Your Practice Really Need an E-mail Newsletter?

This is the question every professional practice should ask before beginning or resuming a newsletter marketing effort. Before you decide if newsletter marketing is right for you, look at some of the industry data. Read More

Elevate Your Professional Brand with Newsletter Marketing

How strong is your professional practice’s brand? What do your clients, potential clients, partners and other influencers think of when they think of you? And is this impression consistent across your audience? Read More

Five Big Ways Newsletter Marketing Can Help Your Medical Practice Stand Out

The most powerful, consistent, memorable and information-rich way to do that is with a quality referral-generating newsletter marketing program. Here are five ways that physicians can get ahead with newsletter marketing. Read More

Five Questions to Ask About Your Newsletter Marketing Program

Forward-thinking physicians use newsletters to regularly communicate with referring health care providers. And the top marketers regularly review their results. If you’d like to join their ranks, ask yourself these five questions to give your referral newsletter program a check-up. If you’re not yet using newsletter marketing, these questions will help you understand key considerations for getting started. Read More

Five Tips for Newsletter Marketing

Creating a newsletter can be a valuable tool for growing your practice. By marketing with a newsletter, you keep your name in front of clients or patients, build relationships with referral sources and provide insight into your practice. Sending a newsletter is also a cost-effective option that won’t blow your marketing budget out of the water. Read More

Five Ways a Newsletter Can Build Your Professional Practice

Successful professionals are building their practices with quality newsletter marketing programs. They are finding that marketing with newsletters, when done correctly, can be powerful and cost-effective. Here are five elements to consider in order for your program to succeed. Read More

Five Ways Newsletter Marketing Builds Successful Practices

Newsletters help build successful practices. Here are five essential ways they can help strengthen yours. Read More

Four Ways a Referral-Generating Newsletter Builds Trust Among Fellow Physicians

Referral generating newsletters serve a large number of helpful functions that help to maintain the strength and loyalty of your referral networks. Read More

Get Feedback from Client Newsletter Readers

One proven, effective way to market your professional practice is to send a newsletter to clients and colleagues. Of course, the newsletter will pack a bigger marketing punch if the articles contain timely information of interest to your targeted audience. Read More

Getting More Referrals Through Newsletter Marketing

Everyone knows that time is money, but when it comes to your professional practice, your personal mantra should be that referrals are money. Increasing your referrals can help you grow your practice, raise your income and achieve new professional success. Read More

Health Care Content Marketing Trends

The use of content marketing is rising in health care specialties, but at a slower pace than in other industries. Across the health care industry, 43% of marketers plan to increase their content marketing spending over the next 12 months. That’s a major jump. However, it’s dwarfed in comparison to the 54% who plan to increase this form of outreach in all industries combined. Read More

Health Care Marketers: Target Content to Women Decision Makers

Families in the United States know it’s true: 80% of health care decisions are made by women. Does your practice’s patient outreach take this into consideration? Is your marketing geared more toward men or toward women? Read More

How to Build a Great Newsletter Subscriber List

It takes effort to build a newsletter subscriber list. And once you have built a list, it takes effort to keep the subscribers. It’s far easier to lose subscribers than to get them. Read More

How to Increase Retina Patient Referrals from Other Physicians

Increasing the flow of new patients to your retina practice is critical to its financial success. If you had more time, perhaps you could regularly meet one-on-one with every endocrinologist, geriatrician, internist and primary care physician who might be a potential referral source. Read More

Inspect What You Expect from Your Health Care Practice

The key to sustained business success is inspection. You have set a standard you want your practice to maintain, but the only way to ensure that your vision and reality match up is through consistent inspection of important aspects of your practice. Read More

It Only Takes One to Hit One!

Back when I was playing Little League baseball, one of the frequent shouts of encouragement by coaches and players from the dugout was, “It only take one to hit one!” In other words, even if you just whiffed horribly on the first two pitches, it takes just one good swing at a pitch to knock out a base hit. You can still make contact as long as you’re in the batter’s box. Read More

I’m a Doctor, Not a Salesman: How to Subtly Build a Referral Network Through Newsletters

Referral-generating newsletters need to be reader-centric. No one wants to be sold to in his or her e-mails. Aggressive sales pitches get unsubscribed, marked as spam and dumped into the junk e-mail faster than a cheetah with elevated adrenaline levels. Read More

Keep Your Physician Newsletter Marketing Program on Track: Look to the Experts

In medicine, physicians work in various specialties. Your newsletter marketing campaign should be no different. Instead of trying to run a newsletter campaign on your own, leave it to the specialists, and rest easy knowing the health of your marketing program will be in good hands. Read More

Make Your Practice Newsletter a Must-Read

Can your professional practice send out a newsletter that your clients or patients look forward to reading? Can your newsletter be informative and useful for them—and highlight the expertise of your practice? The answer to both questions is “yes!” Read More

Marketing Your Health Care Practice with a Trusted Partner

Yes, content marketing can be a powerful tool for medical specialists, but only if it’s done with the high standards of quality control and expertise that match the professionalism and distinction of your practice. And, as the MedCity research reiterated that the biggest content marketing challenge is producing enough content, generating quality material is an ongoing hurdle for specialty practices. Read More

Measure the Success of Your Health Care Marketing Programs

Measurement can be challenging for programs like referral-generating newsletters. It can be difficult to determine exactly what impact these newsletters have on physicians and dentists who refer patients to your health care practice. Nevertheless, here are some ways you can measure success. Read More

Newsletter Marketing Benefits Your Professional Practice

Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. Read More

Newsletter Marketing Best Practices

These four tips are from WPI Communications’ white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. That resource shares valuable eNewsletter marketing best practices for professional practices. Be sure your practice newsletters include these valuable must-haves. Read More

Newsletter Marketing Builds Trust

There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. Read More

Newsletter Marketing Is Evolving—And Here’s Why

Newsletter marketing continues to evolve. As with all marketing, in order to stay relevant and be successful, it has to. Read More

Personalize Your Client or Patient Connections with Your Newsletter

Creating your newsletter should never be a pro forma activity. It’s not simply a matter of creating content to satisfy a marketing checklist. It’s a way to build and maintain a relationship. Read More

Physician Newsletters Trump Business Cards

If you’re going to be thought of first, frequent communication is crucial. While business cards are exchanged one time, a newsletter program puts your practice in front of influential referring physicians on a regular basis. With each issue, they’ll be reminded of your expertise and that you’re a trusted colleague. Read More

Physician Newsletters: Are They Read Cover to Cover?

High-quality physician newsletters pass the filter test because they deliver relevant, timely research summaries and developments that matter to the readers. Read More

Psst ... E-mail Newsletters Still Work!

Most of us take e-mail for granted. We hardly remember a time before it. E-mail has changed the way we communicate—and this includes marketers. Until the 1990s, direct marketing to consumers was done by mail or phone. Both were expensive. E-mail marketing introduced many changes and innovations. Read More

Publishing a Newsletter Is Hard Work

Everyone who has ever published a newsletter knows this is true. It may sound easy enough, but newsletter publishing is hard work. That's why so many professionals begin with the best of intentions, but fail to maintain their newsletter marketing program. Read More

Should You Outsource Your Professional Practice Newsletter?

When it comes to newsletter marketing, professionals must first answer a few questions. The answers will guide you as you explore how best to develop a newsletter that builds your practice and keeps you connected to your patients or clients. Read More

Six Ways to Generate Content for Your Newsletter

There are many reasons professional practices start a newsletter marketing program, then fail to keep it up. Consistently coming up with fresh ideas for content and articles is one of the biggest challenges practices tell us they face. Read More

Six Ways to Improve Your Newsletter

Newsletter marketing is a practical way to keep clients, potential clients and colleagues informed and connected. But choosing the right medium is only half the battle—what you say and how you say it will have a significant impact on how your practice is perceived. Follow these six steps to craft a newsletter—or improve your existing newsletter. They will help you build a successful practice. Read More

The Case for Print Newsletters

There is no denying that our world has become increasingly digital. As a result, many professional practices have gone digital with their marketing, too, and are sending their newsletters electronically. While there are certainly many advantages to sending out an e-mail newsletter (lower cost and easier data analysis, chief among them), it would be foolish to discount the benefits of a print newsletter. Consider these top three reasons for mailing a print newsletter, then make an informed decision of what is best for you and your practice. Read More

The Four Biggest Newsletter Marketing Mistakes (and How to Avoid Them)

Newsletter marketing is a proven, inexpensive and effective way to build customer loyalty and generate referrals. It also seems deceptively easy—emphasis on “deceptively.” People make many mistakes when producing their newsletters. Here are a few of the most common pitfalls and how to avoid them. Read More

Top Five Mistakes Professional Practices Make with Newsletters

As newsletter marketing becomes more and more popular, many professional practices are using this tool very effectively. But we are also seeing some common mistakes being made. Let’s talk about the top five mistakes in newsletter marketing, so you can avoid them and win big with your practice newsletter. Read More

Utilizing Google Tools to More Effectively Market Your Dental Practice

Google has become ubiquitous in our society―so much so that it is both a noun and a verb. “Let me Google it” is now a common phrase, but you might not realize all that Google has to offer for you and your practice. There are a wide variety of Google tools for you to take advantage of, and many of them are offered free. Read More

When Dentists and Physicians Underestimate Competition, Referrals Dry Up

Dentists and physicians don’t always think of their peers as “competitors.” After all, your practice’s mission is not simply to make more money or sell more products, as it may be for your town’s largest big-box store. Read More

When to Go to the Experts

As the leader of your professional practice, it is tempting to try to manage all of its areas and aspects yourself. You’re used to diving in head first, learning on the go and making tough decisions. But sometimes going to an expert is the best—and smartest—way to help your professional practice grow. Read More

Why Empathy Is Important to Marketing Your Practice

Losing touch with the everyday reality of your patients can have a negative effect on your business and prospects. If your e-mails or blogs are not speaking to their needs, they may lose interest and disconnect. Read More

Why Newsletters Are Better Than Blogs for Professional Practice Marketing

Content marketing is an important tool in communicating expertise to current and future clients or patients. When it comes to blogging or newsletter marketing, many professionals question which tool is “better.” Read More