Photos of several WPI newsletters


Best Practices for Gathering E-mail Addresses for Your Optometry Practice

optometry newsletters, e-mail addresses, patient, e-mail newsletter Read More

Create, Maintain and Grow Your E-mail List

Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people. The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!). Read More

E-mail Marketing for Optometrists: More Important Than Ever

For years, successful optometrists have known the very first and most important step for staying in touch: Build a powerful, high-quality and current e-mail list. For today’s optometrists, such a list is the simplest and most convenient way to remain connected to your patients—and perhaps even your referral sources. Read More

Four More Ways to Gather E-mail Addresses for Your Optometry Practice

Remember that e-mail updates, particularly those with content of value to your readers, don’t have to be limited to your current patients. In fact, if you publish an optometry eNewsletter, you should actively encourage subscribers Read More

Newsletter Marketing Benefits Your Professional Practice

Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. Read More

Newsletter Marketing Builds Trust

There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. Read More

Optometrists: Measure Your E-mail Marketing Data

Many e-mail service providers offer extremely useful metrics and insight that you can use to measure how extensively and thoroughly your optometry e-mail newsletter is being explored. These reports will provide some very valuable information, such as who is reading your e-mails, links clicked and forwarding rates. Read More

Six Ways to Improve Your Newsletter

Newsletter marketing is a practical way to keep clients, potential clients and colleagues informed and connected. But choosing the right medium is only half the battle—what you say and how you say it will have a significant impact on how your practice is perceived. Follow these six steps to craft a newsletter—or improve your existing newsletter. They will help you build a successful practice. Read More

The Case for Print Newsletters

There is no denying that our world has become increasingly digital. As a result, many professional practices have gone digital with their marketing, too, and are sending their newsletters electronically. While there are certainly many advantages to sending out an e-mail newsletter (lower cost and easier data analysis, chief among them), it would be foolish to discount the benefits of a print newsletter. Consider these top three reasons for mailing a print newsletter, then make an informed decision of what is best for you and your practice. Read More

Two Warnings for Optometrists Who Engage in E-mail Marketing

I talk a lot about the many benefits of e-mail marketing, but there is a downside to be aware of, and you may be familiar with it. In a world full of spam, viruses and e-mail overload, it can be difficult for your optometry e-mails to get the attention and gain the trust of your patients. Below are two caveats for optometrists who engage in e-mail marketing: Read More