Photos of several WPI newsletters


#1 Benefit of Newsletter Marketing: Building Relationships

Most successful professional practices know that marketing isn’t just about reaching new clients or new patients. It’s also about continuing to communicate with the ones you already have. Read More

3 Big Marketing Mistakes Dentists Make

Some dentists are very successful at marketing and growing their practices. If that describes you, well done! But many others struggle with making the right marketing decisions. We’ve seen many of the same mistakes repeated by well-intentioned dentists, and we want to share three of the biggest that impede dental marketing success. Read More

3 Reasons Newsletter Marketing Is Effective for Dentists

Newsletter marketing continues to be a highly effective tool for dentists. Is your practice using it to your advantage? Here are three reasons newsletter marketing remains a successful strategy for dentists—when practiced effectively. Read More

4 Steps to Reach Referring Dentists with Content Marketing

Health care professionals are a busy group, which means that when you market to them, you need to get your message across in a compelling way that demonstrates your dental practice’s unique value proposition. Sound difficult? It’s not, really. Here are four key principles to guide you as you market your dental specialty practice to referring dentists and physicians: Read More

4 Top Benefits of Newsletter Marketing

With so many marketing platforms to choose from, it’s easy to get confused about what might work best for your professional practice. But when it comes down to it, the good old-fashioned newsletter is the best choice for most practices. Whether you use a hard copy version or go digital to maximize your online exposure, newsletter marketing is a smart way to build your practice. Read More

5 Inexpensive and Proven Ways to Market Your Dental Practice

Do you want to expand your dental patient base, but you don’t want to spend thousands of dollars to do it? No problem. Here are five high-impact, cost-effective marketing tools you can use. Read More

5 Tips to Creating Physical Therapy E-Mails Patients Can’t Ignore

We all get e-mails we ignore. We also get e-mails we click on without even thinking about it. Here are a few tips physical therapists can use to make their e-mails irresistible. Read More

5 Tips to Reaching Your Dental Patients with E-mail

E-mail remains a cost effective, easy and meaningful way for dentists to communicate with patients. But as you know from your in-box, not all e-mails are created equally. Apart from developing visually appealing e-mails with excellent content, how do you generate maximum results from your patient e-mails? Follow these tips. Read More

6 Tips for Comparing Dental Newsletter Companies

In recent months and years, we’ve seen a significant uptick in the volume of dental newsletter marketing companies, many of which are new. Recognizing the growing market for newsletters from dentists, more companies are providing these solutions. Read More

7-Step Checklist for Increasing Periodontal Referrals

More patient referrals—all periodontists want them. To help you achieve your goals, follow this seven-step checklist to ensure that you’re on track to increasing your periodontal referrals. Read More

A Bright Future for Content Marketing

Content marketing, whether with printed newsletters, eNewsletters or Web site content, is a tried-and-true marketing method that is only growing in popularity and importance. Read More

A Newsletter by Any Other Name Is Still a Newsletter

in the last decade, newsletters have morphed into what we now call eNewsletters, blogs, Web content, articles—or just plain “content.” If it is published on a regular basis and carries information of interest to a particular group, it is still a newsletter. To paraphrase Shakespeare, a newsletter by any other name is still a newsletter. Read More

A Patient Newsletter Can Help You Cross-Sell Dental Services

Articles ranging from such topics as brightening smiles, fighting cavities, avoiding teeth sensitivity, managing teeth grinding, learning about sealants, and much more remind patients of all the ways they can trust you to meet their dental needs. And all this without you having to deliver any sort of hard-sell tactics. Instead, patient newsletters are valued because they’re seen as educational resources, not sales tools. Read More

A Unified Design Builds Your Brand

We often find that when companies decide to produce their own newsletter—rather than outsource—the first issue of the newsletter is fun. Part of the “fun” comes from designing the issue. It’s good to have the creative juices flowing, but ... Read More

Accountant E-mail Marketing Metrics: Open Rates Aren’t Everything

Regardless of how accurate your reports are, you want as many of your clients and prospects to open and read your marketing e-mails and eNewsletters as possible. Here are some factors to boost your real open rates: Read More

Accountants: Reach Your Clients with Content Marketing in 3 Steps

Your audience has to believe that you’re the credible authority to trust with their accounting issues. Here are three steps to help you reach the panacea of content marketing for your accounting firm: Read More

Always Link to Your Web Site

Research has shown that the more links you include in your marketing materials, the more people will follow those links. That doesn’t mean overloading your e-mails and eNewsletters, but if you have a reason to link to a specific feature on your Web site, do so. Read More

Amid Holiday Sweets, Dental Newsletters Bring Patients a Sweet Oral Health Reminder

The season of sweets officially kicks off with Halloween trick-or-treating and is closely followed by school parties and family gatherings. There, gingerbread, pie, holiday cookies and candy play a starring role. These sweets can wreak havoc on teeth and gums, making the holidays prime time for cavities. Read More

An eNewsletter Builds Loyalty for Your Accounting Practice

Be sure you communicate with all your clients (and prospects) on an ongoing basis, so you can continue to build loyal relationships in between visits to your office. An accounting client newsletter is a professional and meaningful way to stay in touch. Read More

An eNewsletter Makes for Loyal Dental Patients

Building loyalty and nurturing relationships with existing customers is much more time- and cost-effective than trying to attract new patients. Read More

Are Dental Newsletters Worth the Money?

You might imagine, as a newsletter marketing company for dentists, that we frequently hear questions about the cost-effectiveness of newsletters. “Are they worth it?” and “Will it help me grow my practice?” are the top questions dentists ask when they begin to evaluate our services. Read More

Are You Just Another “Average” Dentist?

What separates one dentist from another? To make it personal: To your current and future patients, what differentiates you from all the other dental practices in your area? Don’t let your practice be seen as a commodity, as just another dental office. Read More

Are Your Patients Motivated by Fact or Emotion?

What drives your patients’ dental decision-making? Is it the facts about treatments? Or, are they motivated by their emotions? Perhaps it’s a 50/50 combination of the two. Read More

Attract New Clients with Newsletter Marketing

Sending a newsletter is not only a powerful way to keep in touch with your existing clients, patients or referral sources but also a valuable tool to attract new people to your practice. A newsletter can also reach the hands of people you do not know—yet. Read More

Avoid Desk Plaque: How eNewsletters Can Help Dentists Build a Better Practice

As a dentist, plaque is an enemy you have devoted your professional life to eradicating, but it’s not the only mess that reduces a person’s quality of life. You can send business cards and brochures to your referral-generating colleagues along with floss and a toothbrush, but they arrive only once and are usually difficult to retrieve when needed. Read More

Baby Boomers, Gen Xers and Millennials Are Quick to Switch Dentists: What Can You Do About It?

Patient loyalty has long been a major concern for dentists. While that will remain the case for a while, recent trends point to some ongoing shifts that dentists should recognize. And just as importantly for the health of your practice, you should know what to do about these changes. Read More

Believe in Your Dental Patient Newsletter, and Your Patients Will Believe in You

If your content is focused and doesn’t distract with irrelevant information, your patients will be much more favorably inclined to listen to what you have to say. If it’s robotic, poorly written or oversells, patients will tune out. Read More

Best Practices for Gathering E-mail Addresses for Your Optometry Practice

optometry newsletters, e-mail addresses, patient, e-mail newsletter Read More

Big Investments in E-mail and Social Media in 2013

The two biggest areas for marketing spending in 2013 will be e-mail and mobile marketing, according to a survey from StrongMail. E-mail finishes first, with 55.5% of marketing executives reporting plans to increase spending on campaigns in 2013. Read More

Blogging to Boost Your Dental Practice

With over 14 million blogs and some 80,000 more being added daily, it's not surprising that nearly 15 million of today's Internet users read blogs. While, admittedly not all are reading dental blogs or even medical blogs, it's still a huge untapped audience for your dental practice. In fact, many dentists who are educators, authors, specialists, and even those who have advanced training in areas like implants and cosmetics have started highly successful blogs. If they can set up blogs, so can you. Read More

Boost Appointment Bookings with Your Dental eNewsletter

Dental patient newsletters can be an indispensable practice-building tool for you, if they are executed well. Be sure you have clear goals when planning and executing your dental newsletter strategy. These should include boosting patient appointments. Read More

Build Trust in Your Physical Therapy Practice with Newsletter Marketing

Patient trust is an essential ingredient to the success of all physical therapy practices. It’s what keeps patients on schedule and on track with therapy, contributes to loyalty and lifetime value, and generates revenue for your practice. Patients don’t seek treatment from physical therapists whom they don’t trust. Read More

Build Your Ideal Prosthodontics Practice with a Newsletter

You can go a long way toward building your ideal prosthodontics practice just by implementing a dental direct mail newsletter marketing program. Read More

Calls to Action In E-mail Marketing

Questions are always great ways to get attention, especially when the question is topical and the answers will affect literally everyone who reads it. But the goal of a newsletter isn’t simply to get my attention. Read More

Constant Communication: The Key to Building Your Practice

A steady flow of new patients or clients will make your practice flourish. But how can you effectively market your practice while concentrating on treating patients, financial planning or whatever the nature of your practice may be? Today’s most successful professionals know the value of using consistent, well-thought-out marketing strategies—not only to ensure that their practices are promoted effectively but to allow them to concentrate on the basics of their practices. Read More

Content Marketing for Dentists

Content marketing—and really all marketing today—is about meeting the audience where they are. It’s about going to them. It’s like the Burger King slogan: “Have it your way.” That’s what you need to do for your patients. Read More

Cover Your Dental Marketing Checklist with Newsletters

Marketing is more complicated than ever for dentists. You face a plethora of options, each one more convoluted than the one before. For many dentists and specialists we speak with, this creates confusion and uncertainty. Read More

Create Content and Generate Buzz for Your Dental Practice

Social media has generated a lot of marketing buzz lately. We have encouraged all dental specialists to set up Facebook pages for their practices—and many have done so. But social media marketing does not exist in a vacuum. Instead, it should be a part of ... Read More

Create, Maintain and Grow Your E-mail List

Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people. The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!). Read More

Create. Send. Repeat. Create. Send. Repeat

A series of communications from you embeds you in the recipient’s mind. Regular repetition of your message will make you the go-to person when someone needs services in your field. Read More

Creating Positive Word-of-mouth for Your Health Care Practice

Offering superior patient service and a little something extra can go a long way to creating the kind of patient enthusiasm that does your main advertising for you through great WOM. Read More

Customize Your Dental eNewsletter to Your Advantage

Newsletter customization also provides you with the opportunity to let clients feel like they’re being heard. You can choose to include question-and-answer sections where you can directly address the concerns of your patients outside the office. The more opportunities your patients have to communicate to you through your eNewsletter, the more they will feel they have a stake in your practice and the more likely they are to continue to use your services while recommending you to others. Read More

Dental eNewsletter Marketing: Send Content Readers Will Share and Like

While the term “going viral” sounds like something someone in a medical profession like dentistry might find distasteful—or dangerous—it is an essential part of the modern marketing process. In order to spread your name and expand your market, you must start small and “infect” the local marketplace with your content. Read More

Dental Newsletter Marketing: Alternatives to the Difficult Road to Success

Newsletter marketing is well worth the effort for dentists. It’s a valuable tool for dental specialists seeking to boost their referrals from other providers, and general dentists and pediatric dentists seeking to build loyalty with their patients and their families. Regardless of which audience you need to reach ... Read More

Dental Newsletters Are More Effective Than Postcards, Study Says

A recent study compared dental patient newsletters with dental postcards. Both are popular forms of dental marketing. Many dentists and dental specialists ask, “Which is better for my practice?” Read More

Dental Patient eNewsletter Best Practices

This is an excerpt from WPI Communications’ new white paper, The Complete Guide to Building a Profitable Dental Practice Through Newsletter Marketing. Be sure your patient newsletters include these valuable must-haves. Read More

Dentists: Avoid These E-mail Marketing Mistakes

E-mail marketing can be a powerful and cost-effective dental marketing tool. You can use e-mail to encourage overdue patients to book an appointment and even generate lucrative referrals. But for e-mail marketing to be effective for your dental practice, you’ll need to ... Read More

Dentists: Content Relevance Ranks No. 1 as E-mail Marketing Tactic

What’s one of successful marketers’ inside secrets to ensure their e-mails—including their eNewsletters—successfully reach their audience? They’re driven to develop relevant content. According to a recent report by Ascend2, 51% of marketers reported that creating “relevant and compelling content” in their e-mails is the most effective method for achieving their objectives. The next most important method is personalizing e-mail messages, according to 15% of respondents. The report was based on data from a survey of 518 marketing and sales decision-makers from around the world. Read More

Dentists: Drive Patients by “Funneling” Your Newsletters

While not quite on the short list of greatest human innovations like the wheel or fire, the funnel is a particularly ingenious device. Through a wide opening at the top, a funnel allows its user to tighten and control the flow of whatever you’re trying to collect. Read More

Do Dental Marketing Give Away “Gimmicks” Work for Periodontists?

Giveaways, incentives, gifts, discounts or special promotions in general are some of the most controversial topics in dental marketing. Do these methods have a place among your periodontal practice building tools? Read More

Do Symbols Help ↑ Open Rates?

When clients know your messages provide them with solid information and guidance in areas that are important to them, they will notice them and click—with symbols or without. Read More

Does Your Marketing E-Mail Have a Call to Action?

The action you want them to take could be a visit to your practice’s Web site, a reply to a survey or a telephone call to book an appointment. Here are some tips for preparing an effective call to action: Read More

Does Your Practice Really Need an E-mail Newsletter?

This is the question every professional practice should ask before beginning or resuming a newsletter marketing effort. Before you decide if newsletter marketing is right for you, look at some of the industry data. Read More

Don’t Bombard Your E-mail Subscribers

Once or twice a year, I go through my e-mail trash, pull up the e-mails I don’t wish to receive any longer and click the “unsubscribe” button. To me, this is like decluttering a desk or junk drawer. But I imagine it doesn’t feel so good for the companies and organizations from which I am unsubscribing ... Read More

Don’t Ignore Your Mobile E-Mail Readers

We know that we can have the best-written content in the business, but if it cannot be read on a smartphone, it may not be read at all. Read More

Don’t Let Your Dental Practice Make These Five Newsletter Mistakes

Dental practice newsletters are an increasingly popular tool. But just because they are more widely used than ever before doesn’t mean they are always used effectively. To make your newsletter as powerful as possible in building your practice, avoid these five common dental newsletter marketing mistakes. Read More

Don’t Let Your Dental Web Site Grow Stale

As you browse the Internet, have you ever come across an outdated Web site? We do, quite often, and it rarely makes a positive impression. Sometimes we’ll see Web sites that have a “newsletter” section, and then when we click on it ... Read More

Drive Traffic to Your Web Site with an Electronic Newsletter

An eNewsletter can be a great tool to drive those individuals to your Web site. On a weekly or monthly basis, send an e-mail summarizing the content recently posted to your Web site. A short summary might spark their interest in a topic and drive them to click on the link to your Web site. Read More

E-mail is Alive and Kicking

Social media has long (in terms of social media’s lifetime, that is) behaved as the go-to content marketing tool. The big idea was that it would render many other forms of communication—namely, e-mail—worthless. Read More

E-mail Marketing for Optometrists: More Important Than Ever

For years, successful optometrists have known the very first and most important step for staying in touch: Build a powerful, high-quality and current e-mail list. For today’s optometrists, such a list is the simplest and most convenient way to remain connected to your patients—and perhaps even your referral sources. Read More

E-mail Marketing for Your Pediatric Dental Practice: The Good News

Because e-mail communication is so cost-effective and can be so powerful, you’ll be ahead of other practices that spend thousands of dollars a year on other less effective, less consistent advertising methods. Read More

E-mail Marketing Lessons from

To build your accounting practice, you might follow Amazon’s cue and use e-mail marketing, sending several articles to your clients every month. Or you might send a paper newsletter that will arrive in an envelope in your clients’ mailboxes every month. Read More

E-mail Marketing Lessons from the Pros

Have you ever made a purchase from Amazon? If you have, you probably receive regular e-mails from the online seller. As you browse selections, save items to your wish list and make purchases, Amazon takes note of your every move. It then sends you e-mails offering deals on titles you may have looked at and suggesting new books you might be interested in. For dental specialty practices, there’s a good marketing lesson to be learned here ... Read More

E-Mail Marketing: Campaign or Commitment

Campaigns generally connote conquest. The victor wins a battle or electoral votes. But your content marketing strategy shouldn’t be about victory in the same sense. Instead, think partnership. Read More

E-mail: a Valuable Marketing Tool for Dentists

E-mail marketing is valuable tool to build relationships with patients and/or referral sources, but even the most finely crafted e-mail marketing program is only as effective as its ability to find its way into as many of the right in-boxes as possible. When handled properly, the benefits can be enormous. Read More

Effective E-mail Marketing

E-mail content should be relevant and interesting, meticulously proofread and attractively designed. It’s important to craft good subject lines and schedule your e-mails to arrive at an ideal time of day or week. Read More

Eight Benefits of Sending an Electronic Newsletter

Print will never be dead, but marketers are increasingly using the Internet to market their practices. This includes not only Web sites, YouTube and social media but also electronic newsletters. The following are eight reasons you should consider sending an electronic dental newsletter: Read More

Eight Reasons to Distribute Your Content Electronically

Newsletters may conjure up images of printed sheets of paper, folded and dropped in the mail—but marketers increasingly rely on e-mail, Web site blogs and Facebook to distribute their newsletters. Whether or not you currently publish a print newsletter, the following are eight reasons you should consider sending a newsletter by e-mail or by posting content regularly to Facebook or your Web site: Read More

Emailing Your Brand: the More, the Merrier

Instead of sending out fewer e-mails, you should probably be firing off more. How often do you reach out to clients or patients? If you’re like most professionals, the answer may be only once twice a year, if that. But marketing by professionals is no longer a “dirty word.” The stigma attached to it has largely disappeared. Read More

eNewsletter Signups: Make the Process Simple

How easy do you make it for people to sign up for your newsletter? Make it simple, and more people will opt in to receive these communications. It’s that easy. WPI Communications enthusiastically suggests that you broaden your client or patient newsletter recipient base to include prospects as well. Read More

eNewsletters Reach Beyond the In-box

How do you consume content? For many of us, the days of sitting in front of a computer and visiting a series of bookmarked Web sites has passed. But that’s not to say that all your marketing efforts should be directed toward social media, which garners much of the online marketing attention these days... Read More

eNewsletters: Easy to Customize

Perhaps the most popular newsletter delivery system in the past few years is the HTML newsletter. Sent via e-mail, these newsletters have many benefits, including giving our clients the option to customize the newsletter to their tastes. Not only can they choose their own ... Read More

eNewsletters: No Envelopes, Stamps or Trips to the Post Office

While paper newsletters have many benefits, many practices prefer the efficiency of eNewsletters. Once the content is prepared and formatted, the newsletter is sent instantly by the click of a mouse. No envelopes, stamps or trips to the post office! Read More

Exceed “Average” by Educating Patients with a Newsletter

You’re probably aware of the statistics from Gallup that only about one in three U.S. adults visited the dentist in a recent 12-month period. That finding, reported in 2014, is consistent with the rate reported in 2008. Read More

Expand the Reach of Your eNewsletter

The content of an eNewsletter should be just as well written, researched and proofread as a traditional newsletter, but sent via e-mail, eNewsletters carry no printing or postage costs. While mailing addresses are readily available from online listings or traditional telephone books, maintaining subscribers and addresses for an eNewsletter can be more of a challenge. Read More

Expand Your E-mail List Using Social Media

Building a solid e-mail list for your eNewsletter takes time and effort. With careful thought and some applications, social media sites can help you build your e-mail lists and maximize the potential of your newsletter marketing program. Read More

Extend the Impact of Your Dental Newsletter

Dental patient newsletters appear in patient’s e-mail in-boxes once a month. For dentists seeking to extend the value of their newsletters beyond the in-box, there are some fantastic ways you can make an ever greater impact with your dental direct marketing. Read More

Findings on Dental Patient Behavior and Trends Point to Newsletters

Do you know how you compare with other dentists across the country when it comes to retaining new patients? According to recent research from the Journal of the American Dental Association, dentists across the country retain an average of only 41% of new patients. Read More

Five Tips for Creating, Maintaining and Growing Your E-mail List

The success of your professional practice lies in your relationships with your patients or clients, and never is that truer than when it comes to newsletter marketing. It makes sense, then, that who you send your newsletter to is just as important as what you are sending them. Your distribution list is the lifeblood of the newsletter marketing technique, so it’s essential that you spend time creating, growing and nurturing your e-mail list. Here are five tips to help you do just that. Read More

Five Tips for Newsletter Marketing

Creating a newsletter can be a valuable tool for growing your practice. By marketing with a newsletter, you keep your name in front of clients or patients, build relationships with referral sources and provide insight into your practice. Sending a newsletter is also a cost-effective option that won’t blow your marketing budget out of the water. Read More

Five Ways to Make Your Accounting Client eNewsletter a Must-read

Your clients value your CPA firm and the services you provide. They trust your insights and advice. You can capitalize on this, and even further build trust, with newsletter marketing. Make your newsletter as powerful as possible with these five tips. Read More

For eNewsletter Subscribers, an E-mail Address Is All You Need

Do you like filling out long forms online? Sometimes, they’re endless: Name, address, city, state, ZIP, e-mail address, etc. Then you might have to create a username. If you want newsletter subscribers, why would you make them fill out a long form? ... Read More

For Professional Practices, Newsletters Top Social Media

An analysis by Social@Ogilvy, the social media arm of the ad agency powerhouse Ogilvy & Mather, has received abundant attention. It’s wise for professional practices to take note. Read More

Four Dental E-mail Marketing Myths

Having worked with dentists for more than 20 years, we know that many dentists are concerned that by engaging in proactive marketing, their patients will view them and intrusive. At WPI Communications, we know this fear is unfounded. Your dental patients do want to hear from you. Your patients trust your dental expertise, and they value relevant communications with you. We know this because, having provided dental eNewsletters written for patients and referral-generating newsletters written for referring dentists and physicians, we have many years of survey data on reader satisfaction. Read More

Four Key Tips to Building Your Accounting Practice with E-mail Marketing

By using your e-mail campaign to provide content that’s engaging and informative, it can act as a powerful tool to establish your brand as one that’s more about substance and value than flash and hype. Read More

Four More Ways to Gather E-mail Addresses for Your Optometry Practice

Remember that e-mail updates, particularly those with content of value to your readers, don’t have to be limited to your current patients. In fact, if you publish an optometry eNewsletter, you should actively encourage subscribers Read More

Four Reasons to Optimize Your Dental Web Site for Mobile

One of the most valuable things you have to offer is your expertise. By sharing your experience in your digital newsletters and on your dental Web site, you will become a trusted resource and the first call for patients, potential patients, colleagues and referral sources. Read More

Four Reasons Why E-mail Newsletter Marketing Still Works

When adjusting your marketing strategies, it is always tempting to gravitate toward what’s new. You don’t want to be left behind on a hot new trend, so you might tend to hop on board with the latest marketing method. But if you carefully examine the benefits and viability of your marketing tactics, you might find that some of the old standbys are worth keeping around—and newsletter marketing is definitely a strategy you will want to stick with. Read More

Four Steps to a Successful Accounting eNewsletter Marketing Program

You know that content is king, but you may be unsure of how to use it to your advantage. Here are four steps to get you started on the path to building a successful eNewsletter marketing campaign. Read More

Four Tips for Successful Subject Lines

sorting through e-mails can be a chore for most people. If you want your eNewsletter to be opened by recipients, your work is more challenging than it might have been in the early days of e-mail. Crafting a good subject line is key Read More

Four Tips to Improve Your Accounting Practice’s Newsletter

Today, most consumers are overwhelmed by the sheer amount of solicited and unsolicited e-mails that fill their in-boxes each day. These simple tips will ensure that your eNewsletter is opened and doesn’t end up in the virtual trash can: Read More

Going Digital with Newsletter Marketing

Nearly everything today is accessible on our computers, tablets and smartphones, so it makes sense that many professional practices today are looking to go digital—including with their newsletter marketing. But as with any marketing step, it’s important to plan carefully so your marketing investment pays off. Implementing these tips will help to ensure that your foray into electronic newsletter marketing is a success. Read More

Having Trouble Mailing Your Newsletters? We Have Solutions

As I talk with customers who purchase newsletters from us, about the worst thing I could hear from them is that they have stacks of newsletters in their offices that they have not yet mailed. Sometimes addressing and mailing newsletters sinks to the bottom of the priority list. If you outsource your newsletter production but have a difficult time mailing them, we suggest two solutions: Read More

How Busy Dentists Can Manage a Newsletter Program

Your dental office is busy. Congratulations! That’s a good thing! But don’t make the mistake we’ve seen so many of your busy peers make over the years. Don’t get caught up in the cycle of patient demand and stop marketing your practice. Read More

How Newsletters Can Keep Your Physical Therapy Web Site Compelling

The answer, unsurprisingly, is to make a more compelling Web site. And one of the easiest ways to do that is to feed it a steady stream of updates loaded with compelling content that you might already have: your newsletter. Read More

How Often Should You Send Dental Patient Newsletters?

How often should I send my newsletter? This is a common question for dentists looking for the most appropriate balance for their patient contact programs. They want to send the right number of communications to their patients, without too much time lapsing between their newsletters. Read More

How to Build a Great Newsletter Subscriber List

It takes effort to build a newsletter subscriber list. And once you have built a list, it takes effort to keep the subscribers. It’s far easier to lose subscribers than to get them. Read More

How to Determine if You Should Outsource Your Newsletter or Keep It In-house?

It’s easy for many professional practices to make the determination that they want to reach clients or patients with a newsletter. They see the value in regular, informative communications. Successful peers are distributing newsletters, and it works for them. Read More

How to Educate Your Patients About Your Dental Practice

Your best-educated patients are often your best patients. Education improves case acceptance and keeps patients on track with appointments and treatments. Education helps you to retain patients and benefit from the referrals of satisfied, well-informed patients. Read More

How to Increase the Value of Your Dental Practice with a Patient Newsletter

Marketing efforts should include a focus on new patients—but not at the expense of existing patients. While both are important, it’s more cost-effective to the long-term health of your practice to market to and retain existing patients than is it is to market to and acquire new patients. Read More

How to Make Your Practice Newsletter Matter to Your Clients

Whether you receive e-mail, snail mail or both, you know that not all newsletters are created equal. If you are like most readers, your in-box includes some unwanted mail that prompts you to unsubscribe, some that you scan and others that you spend more time reviewing—and may even look forward to receiving. Why do readers like you spend more time reading some newsletters than others? Read More

How to Make Your Web Site Referral-friendly

Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you really need a section devoted exclusively to other health care professionals. Read More

How to Write eNewsletter Articles Your Patients Will Read

Today, if you want your audiences to read your newsletter, you must lead with the big idea. Begin with the “so what,” and follow up the article with points that support it. Read More

How Veterinarians Can Train Pet Owners to Read Their Newsletters

Do you have a good story about a pet that recovered from a difficult treatment? Of course you do! Put it on the front of your newsletter. Use pictures, videos and quotes from happy owners to give your stories some life. Read More

If It Can’t Be Read, It Doesn’t Get Read

The e-mail that looked so good on your web designer’s big screen may be a mess (or worse, unreadable) on your recipient’s mobile device. Read More

In E-mail Marketing, Don’t Ignore Your Mobile Readers

How many of your dental practice’s e-mails go to a smartphone, tablet or other mobile device? Probably more than you think. Firm statistics are hard to come by, given the rapidly changing technology. But studies indicate that at least one-third of all e-mails are currently opened on a mobile device—and the percentage is increasing. Keep this in mind when sending marketing e-mails or eNewsletters to patients and referral sources. Read More

Inbound Marketing for Your Dental Practice

Print and eNewsletters are both examples of outbound marketing, which is an important way to reach patients. They also double as inbound marketing tactics when you post links to eNewsletters articles on your Web site or social media. Read More

Increase Case Acceptance with a Dental Patient Newsletter

A patient needs a treatment. You advise him of his options and explain why care is essential. You tell him that if he delays, the problem will get worse, and it may even become more expensive. You explain very clearly the details of the plan, and why you recommend such a course, compared with other options. Read More

Is Free an Effective E-mail Marketing Subject Line?

As with many other marketing tools, the effectiveness of using the word Free in the subject line depends on these important factors. Read More

Is Your Practice Referral Minded?

It is imperative that all professional practices seeking growth focus on generating referrals. How do you determine if your practice is referral minded? Read on to find out. Read More

It Only Takes One to Hit One!

Back when I was playing Little League baseball, one of the frequent shouts of encouragement by coaches and players from the dugout was, “It only take one to hit one!” In other words, even if you just whiffed horribly on the first two pitches, it takes just one good swing at a pitch to knock out a base hit. You can still make contact as long as you’re in the batter’s box. Read More

January Is the Most Popular Month for Patient Appointments

According to research by ZocDoc, a service that helps patients to book appointments online, January is the most popular month for appointments. This is good news for dental practices that want to start the new year strong. Read More

Keep Your Newsletter Marketing Messages Brief

Summarize what you have to say about a particular topic as concisely as possible. Very few people want to delve into the gory details. Like many other aspects of their lives, they value instant gratification above thoroughness. Plus, today’s consumers have notoriously short attention spans. Read More

Keeping Your Dental Mailing List Up-to-Date

A quality mailing list can be a powerful tool for marketing your dental practice. But only if the mailing list has been recently updated. When did you last update yours? If your dental practice’s mailing list has not been updated in more than 12 months, it’s time for a refresh. Your mailing list should be updated every year ... Read More

Look for Pediatric Dentistry Referrals in Likely Places

There is a place you may not be considering as a source for new patients―and that’s your existing patient base. Your pediatric dentistry patient newsletter can be a powerful, subtle and effective resource to help you maximize its potential. Read More

Looking Deeper into Your Dental E-mail Marketing Open Rates

E-mail marketing open rates have declined in recent years. That sounds like bad news for dentists who use e-mail marketing to build their dental practices. But the sky is far from falling. To find out why, look at simple math. As open rates have declined, the number of marketing e-mails being sent has increased. We all receive more e-mails than before, with a portion of those being marketing e-mails for everything from restaurant coupons and retail special offers to software that will make us more efficient. One reason for declining open rates comes down to the increased volume of e-mails many people receive. Read More

Make it Easy for Others to Share Your Content

From tax-saving opportunities to healthy toothbrushing tips (depending on the nature of your practice), a successful content marketing practice should be full of information people want to read—and share. And social media is an important channel for sharing information from your content marketing program. Recently I found a way to encourage others to tweet your content. It’s a Web site called ... Read More

Make Sure Your E-mail Marketing Gets Read

Experts stress the need for continuity and regularity in e-mail marketing. If recipients toss your e-mail after reading a few sentences, the chance increases that your next e-mail will be ignored completely. Read More

Make the Most of Dental E-mail Marketing

E-mail remains a cost-effective, easy way for dentists to keep in touch with their patients. But not all e-mails generate equal results. You may have visually appealing e-mails with relevant content, but are you generating maximum results from your investment in e-mail marketing? For greater return on investment in your dental marketing program, follow these tips: Read More

Make the Most of Your Customizable Accounting Client eNewsletter

Those are just a few of the ways you can customize your eNewsletter to truly make it your own. Get creative and add the information your clients want to read to increase interest and to take your accounting firm marketing to a whole new level. Read More

Make Your Dental eNewsletter Rise Above the Rest

Many dental specialists use e-mail to keep in touch with their patients. And one of the most popular, useful and valuable ways to communicate with patients by e-mail is through dental eNewsletters. But how can you ensure that these eNewsletters are effective? Read More

Make Your Dental Newsletters Easy on the Eyes

Some dental practices have been sending patient eNewsletters for many months, even years. Others started sending newsletters more recently. And others have done so on an on-again, off-again basis. Read More

Make Your eNewsletter Sign-up Process Simple

How easy do you make it for your clients or patients to sign up for your newsletter? Make it easy, and more of your current―and future―clients and patients will opt in to these communications. It really is that simple! Read More

Make Your Periodontal Practice More Profitable with a Patient Newsletter

Dentists have used patient eNewsletters to grow their practices for many years. And now, more periodontists are using newsletters to reach their patients. Periodontists are going directly to both their current and past patients and keeping their practices front and center on an ongoing basis. Read More

Make Your Physical Therapy eNewsletter Rise Above the Rest

A major goal of e-mail marketers is to get more people to open more of their messages. If you’re sending a physical therapy eNewsletter, you ultimately want the recipient to respond to your message by taking action and using your services. But first they have to open that eNewsletter. Read More

Make Your Practice Newsletter a Must-Read

Can your professional practice send out a newsletter that your clients or patients look forward to reading? Can your newsletter be informative and useful for them—and highlight the expertise of your practice? The answer to both questions is “yes!” Read More

Many Mark Legitimate Marketing Messages as Spam

The message for your practice is clear: You must keep your e-mail lists current, ensure that your clients or patients opt-in, send quality communications and make use of other e-mail marketing best practices. Read More

Marketing Online vs. Offline

With newspaper and magazine subscription rates dwindling, many dental practitioners are wondering whether online or offline advertising will pay off for their practices. The truth is, both types of advertising offer potential benefits, and may depend on your location, as well as your patient base. Read More

Marketing Survey: Pediatric Dentists Lead with Patient Newsletters

Many general dentists and pediatric dentists are choosing to keep in touch with their patients on a consistent and meaningful basis with patient newsletters like Pediatric Dental Bites eNewsletter and Dental Bites eNewsletter for general dentists. Read More

Marketing the Seasons of Your Physical Therapy Practice

Building your patient marketing newsletter around a year of seasonal themes can be fun and offer plentiful opportunities to send your readers relevant information when they need it most. In fact, a seasonal theme can take many forms and yield several years of strong ideas for content that your readers will appreciate. Read More

Maximize Readership of Your Dental E-mail Newsletter

Electronic newsletters are timely, inexpensive to send and easy to track. But e-mail newsletters abound, and chances are the recipient of your electronic dental newsletter is being bombarded with others. As a dental specialist marketing your practice, how do you make your e-mail newsletter stand out from the others? How do you put it in the in-boxes of people reluctant to subscribe to yet another newsletter? Here are five steps to help accomplish your goal: Read More

Measure Your Practice Newsletter’s Impact

Are you accurately measuring the impact of your practice’s newsletter? To determine your marketing impact, you must ask the right questions. Many practices ask new clients or patients about the source of their referrals, but they often fail to correlate those referrals to their newsletter. Read More

Need Topics for Your Pediatric Dental Newsletter? Talk to Parents.

Necessity is the mother of invention. That maxim has withstood the test of time for a reason: It is true, and it applies to a number of different situations—including content marketing for pediatric dentists. Because patient newsletters have to be created on a consistent basis and because repetition runs the risk of boring the parents who receive your newsletter, it can seem challenging to constantly devise ... Read More

Newsletter Marketing Benefits Your Professional Practice

Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. Read More

Newsletter Marketing Best Practices

These four tips are from WPI Communications’ white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. That resource shares valuable eNewsletter marketing best practices for professional practices. Be sure your practice newsletters include these valuable must-haves. Read More

Newsletter Marketing Builds Trust

There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. Read More

Newsletter Marketing for Pediatric Dentists: Keep it Simple

Children often have an incredible way of getting to the point. There’s a lot to be said for simplicity. Think about children’s books. Even the most fantastic stories that nurture imaginations do so with short, clear sentences and ideas. Read More

Newsletter Marketing Impacts

At WPI Communications, Inc., we’ve seen again and again that patient newsletters are powerful tools for dentists. And we like to share studies and findings with our readers to help them understand the impact of dental newsletter marketing. Read More

Newsletter Marketing Is Evolving—And Here’s Why

Newsletter marketing continues to evolve. As with all marketing, in order to stay relevant and be successful, it has to. Read More

Newsletter Marketing Makes a Difference for Dentists in the Era of Social Media

Many dentists are engaging in social media marketing. Others are exploring options and ideas for how they can grow their practices with tools like Facebook, Twitter and Google+. Whether your practice is new to social media or has been an innovator since the early days, newsletter marketing can be an extremely powerful resource for you. How can you make your dental marketing newsletters an integral part of your social media strategy? Read on… Read More

Newsletter Marketing Tips for Small Practices

Small practices face their own unique challenges, especially when it comes to marketing. With limited resources, you need to look for ways to get the biggest bang for your buck. For a small practice, marketing with a monthly newsletter can offer a significant impact for a low cost. In order to maximize the effectiveness of your newsletter, follow these tips to market your practice. Read More

Newsletter Marketing: Paper vs Electronic

I am often asked, is it better to send my newsletter electronically by e-mail or on paper by snail mail? Frankly, there are pros and cons to both approaches. Read More

Newsletters Can Build Your Physical Therapy Practice Into a Trusted Brand

The more often you send newsletters to your patients, the more inclined they are to read them, which, in turn, makes them more likely to come visit your office. The more often they visit, the more inclined they are to complete their treatments and recommend you to others. Read More

Not Your Grandfather’s Client Newsletter

OK, kids, here’s a story about how we used to conduct the client newsletter business. Back in the day, we researched, wrote and proofread the editorial content before a layout person assembled it in a four-page, two-color template. We would usually attach some Read More

Optometrists: Measure Your E-mail Marketing Data

Many e-mail service providers offer extremely useful metrics and insight that you can use to measure how extensively and thoroughly your optometry e-mail newsletter is being explored. These reports will provide some very valuable information, such as who is reading your e-mails, links clicked and forwarding rates. Read More

Paper Newsletters vs eNewsletters

We are often asked whether it is better to send a dental newsletter by e-mail or by snail mail? Each approach has its plusses and minuses. A dental newsletter printed on paper may cost more, but ... Read More

Patient Newsletters Help You Subtly Market Dental Services

Are your patients aware of the full range of treatments you provide, and all the ways you can help them? If you are like many dentists, the answer may surprise you. Read More

Patients or Referring Dentists—Which Newsletter is Best?

Before you start a newsletter marketing program, it’s important to clearly define your audience. The target readership will be different for each dentist. Read More

Pediatric Dentistry, Newsletters and the “Action Train”

In the field of pediatric dentistry, momentum is important. Once you earn the trust of a parent and child through an initial visit, it becomes easier to turn that trust into a momentum that will bring them back for regular checkups, cleanings and treatments—into the child’s teenage years. This process is called an “action train.” ... Read More

Pediatric Dentists: Avoid E-mail Marketing Pitfalls and Grow Your Practice

Despite the bad and the ugly of e-mail marketing, there is hope. You can avoid these pitfalls and effectively grow your pediatric dental practice by building an excellent quality e-mail database—and then using it to send informative e-mails on a regular basis. Read More

Pediatric Dentists’ Marketing: Don’t Forget About Existing Patients

One of the biggest mistakes you can make is to focus all of your marketing efforts on generating new patients. Yes, gaining new patients is essential for the health and growth of every pediatric dental practice―yours included. But you should never make the mistake of losing focus on retaining your existing patients. Read More

Personalize Your Client or Patient Connections with Your Newsletter

Creating your newsletter should never be a pro forma activity. It’s not simply a matter of creating content to satisfy a marketing checklist. It’s a way to build and maintain a relationship. Read More

Print Newsletters: Still a Powerful Dental Marketing Tool

Turn to any dental marketing blog—including this one—and you’re likely to find posts about e-mail marketing, eNewsletters, Facebook, Twitter and whatever else is today’s hot new online rollout. That’s fine—these are important practice-building tools. But don’t be so quick to leave behind the tried and true printed, snail-mailed newsletter. Read More

Promote Your Newsletter Content in Your E-mail Signature

So you have a blog or eNewsletter. You’re creating a lot of good content. But is anyone reading it? Getting the word out about your content marketing can be as much of a challenge as creating the content. To the many promotion tips available on the Internet, let us add one more ... Read More

Promote Your Social Media with E-Mail Marketing

One of the absolute best ways for practices to increase social media followers is through e-mail marketing. Read More

Psst ... E-mail Newsletters Still Work!

Most of us take e-mail for granted. We hardly remember a time before it. E-mail has changed the way we communicate—and this includes marketers. Until the 1990s, direct marketing to consumers was done by mail or phone. Both were expensive. E-mail marketing introduced many changes and innovations. Read More

Publishing a Newsletter Is Hard Work

Everyone who has ever published a newsletter knows this is true. It may sound easy enough, but newsletter publishing is hard work. That's why so many professionals begin with the best of intentions, but fail to maintain their newsletter marketing program. Read More

Put an Icon on Your Web Site for Simple eNewsletter Signup

If your content marketing or newsletter marketing program provides information relevant to your readers’ interests, they will happily sign up for your eNewsletter. Make it easy for them with a simple icon on your Web site. Read More

Re-energize Your Dental Marketing Newsletter

Newsletters can be a powerful tool for dentists. But it’s not enough to just send out a newsletter and expect it to favorably influence your practice. Your newsletter has to impact your audience for them to care about it. Read More

Reach Clients with an E-mail Marketing Plan

No matter how much the Internet and communications have changed over the past decade, studies show that e-mail marketing remains the most powerful and effective means of getting clients’ attention. Read More

Reach Patients By Fitting Your Physical Therapy Marketing to Their Habits

Give them bits and pieces of information they might find helpful and can read and digest in a few minutes and make sure to keep it conversational and in layman’s terms. To most people, science is confusing and boring. Read More

Reaching Millenials—What Dental Professionals Need to Know

In 2016, the millennial generation will surpass the Baby Boomers as the nation’s largest living generation, according to the U.S. Census Bureau. Millennials are generally defined as those between the ages of 18 and 34 (in 2015). This large and diverse demographic is, and will continue to be, a highly sought after group for dentists. Here is some must-have information about current trends for dental professionals targeting millennials. Read More

See Your Dental Newsletter Through Your Patients’ Eyes

It’s important that you try to look at your newsletters as though you are a patient. We recommend that dentists who send eNewsletters apply the five-second test. Open your eNewsletter for just five seconds. What impression do you get? What impression do you think your newsletter will make to patients? What does this five-second peek tell a viewer about the practice? Read More

Seize the Opportunity When Readers Unsubscribe

If readers choose not to receive your eNewsletter, you might feel as if your program is failing. Instead of wringing your hands in frustration, use this as a learning opportunity to make your eNewsletter stronger. Here are a few steps to consider as you try to strengthen your marketing program. Read More

Send Your eNewsletter to In-Boxes, Not Spam Folders

Most e-mail accounts include spam filters—a feature that screens out junk e-mails and dumps them into a separate spam folder. I have one in my Gmail account, and I have to admit, I rarely check to see what is sent to that spam folder. Perhaps I should, because there’s a slight chance that important e-mails have been sent there. Many of our clients who send eNewsletters tell us ... Read More

Share Success Stories in Your Customizable PT eNewsletter Marketing Program

When it comes to personalization, your newsletter could include a photo of your team, as well as your practice logo and contact information. But, that’s not the end of the story for physical therapists. Some newsletter marketing services allow PTs to add Read More

Show Parents You’re the Best Pediatric Dentist Around with a Newsletter

Your pediatric dental eNewsletter offers guidance and advice to parents who are looking for the best care for their children’s teeth and gums. By serving as an educational resource, you help parents build a bond of trust with you and your practice. Read More

Site Unseen: How to Draw Traffic to Your Dental Web Site

There are two key ways you can build your presence online to get those hits your Web site deserves. The first is through a patient newsletter. Read More

Six Dos and Don’ts for Successful E-mail Subject Lines

The days of e-mail as a novel form of communication are long gone. There was a time when receiving an e-mail was exciting. Today, sorting through e-mails can be a chore. Your dental e-marketing is more challenging today than it would have been in the early days of e-mail. If you send a dental eNewsletter, you are ... Read More

Solicit Feedback from Friends and Colleagues

Obtaining feedback on your newsletter marketing program is important for its continuing success. We have recommended soliciting feedback through an annual survey—but feedback doesn’t have to be so formal. You can learn a lot about newsletter marketing just by ... Read More

Successful Physical Therapy E-mail Marketing: 3 Steps Before You Click Send

A good way to start is to put yourself in the position of the recipient. If you’re like most professionals, your in-box is probably packed each day with marketing messages. Which ones do you read and remember? Which do you delete after reading a few lines? Are there some you avoid entirely? Read More

Take Your Dental eNewsletter Open Rates Beyond Average

If you’re like most dentists, you don’t want to settle for average. The good news is that you don’t have to. Here are four tips to help you boost your open rates. Read More

The Dangers of Creating Your Own Practice Newsletter

More and more professional practices are leveraging newsletters to build their practices, whether they are marketing directly to clients or patients, or to referring professionals. While there are a myriad of benefits to practice-building newsletters, there are pitfalls in designing, developing and delivering a newsletter yourself. Here are some of the most common dangers. Read More

The Five Critical Success Factors for Growing Your Dental Practice Through Newsletter Marketing

This blog post is adapted from WPI Communications’ popular white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. These are the five critical success factors for a dental newsletter marketing campaign. Dentists are well advised to incorporate these important lessons into their practice newsletters. Read More

The Four Biggest Newsletter Marketing Mistakes (and How to Avoid Them)

Newsletter marketing is a proven, inexpensive and effective way to build customer loyalty and generate referrals. It also seems deceptively easy—emphasis on “deceptively.” People make many mistakes when producing their newsletters. Here are a few of the most common pitfalls and how to avoid them. Read More

Three Reasons to Include a Number in Your Newsletter Headline

Do some reading about writing headlines for the Internet as I have for years, and you’ll find that people have strong opinions about using numbers in headlines. You know the headlines I’m talking about ... Read More

Three Rules of E-mail Marketing for Pediatric Dentists

Once you build your e-mail list and have a repeatable process in place to maintain it, you need to know some of the rules of engagement for e-mail marketing. Here are three critical tips to help build your pediatric dental practice with e-mail marketing: Read More

Three Top Tips for Your Dental eNewsletter

Whether this is new territory or an initiative you know quite well, these three critical tips will help you develop an outstanding e-mail newsletter that your patients will look forward to receiving. Read More

Three Ways to Make Your eNewsletter Action Oriented

Newsletters are valuable tools for professional practices seeking to build loyalty and credibility among their existing patient or client base. But are you using your newsletter to encourage readers to take actions that help build your practice? Here are three ways to ensure your newsletters are action oriented. Read More

Three Ways to Optimize E-mails for Mobile Readers

Your practice’s e-mail marketing campaign could be mean, lean, lead-generating machines, but if they are not optimized for mobile, you’re in trouble. Read More

Tips for Double-checking Your Dental Newsletter

Every communication you have with your patients is important. Whether it’s a phone message or a visit to your office, each interaction represents your practice. The same is true for your dental marketing newsletter. To ensure you always convey the best possible impression, it’s critical that your newsletters are professional and error-free. Read More

Tips to Gather E-mail Addresses for Your Pediatric Dentistry Practice

Pediatric dental practices today should have a process to collect and maintain e-mail addresses. Many practices collect e-mail addresses as part of their basic information they gather from patients. You can include a check box on the patient form that gives them the chance to opt in to receive e-mail communications, including ... Read More

Top Five Mistakes Professional Practices Make with Newsletters

As newsletter marketing becomes more and more popular, many professional practices are using this tool very effectively. But we are also seeing some common mistakes being made. Let’s talk about the top five mistakes in newsletter marketing, so you can avoid them and win big with your practice newsletter. Read More

Top Referral Marketing Mistakes Dentists Make

If you are like most dentists, you’d like more referrals, including those from your professional colleagues. But when it comes to generating more and better referrals, we see many of the same mistakes repeated over and over again. Here are three of the top dental referral mistakes. Read More

Two Questions for Dental Web Sites

Our newsletter marketing company works with hundreds of medical and dental specialty practices. Some, we are surprised to see, have no Web site at all. This is not a good idea because people of all ages look to the Internet for more information once they have been referred to a practice. Read More

Two Warnings for Optometrists Who Engage in E-mail Marketing

I talk a lot about the many benefits of e-mail marketing, but there is a downside to be aware of, and you may be familiar with it. In a world full of spam, viruses and e-mail overload, it can be difficult for your optometry e-mails to get the attention and gain the trust of your patients. Below are two caveats for optometrists who engage in e-mail marketing: Read More

Use E-mail Addresses to Build Your Pediatric Dentistry Practice

Once you have collected e-mail addresses of your patients’ parents built a solid database, there are many ways to use those e-mail addresses to build your pediatric dentistry practice. Below is a short list of ways you can use them, with newsletter marketing at the top of the list: Read More

Use Social Media Icons on Your Web Site and in Your eNewsletter

If you send an eNewsletter, include social media icons so that people reading your e-mail can easily click over to your Facebook, Twitter, LinkedIn or other social media page. Read More

Veterinarians: Keep Your Newsletter Audience in Mind

Before your newsletter goes out, look at each piece as a client would and ask yourself, “So what?” If you can’t come up with an answer, it’s time to go back to the drawing board and rework the piece to increase its relevance to your readers. Read More

Want to Reach New Audiences? Make Your Dental Newsletter Articles “Sharable”

If you have a eNewsletter marketing program, you have a built-in source of topics right at your fingertips. By making sure your newsletter is packed full of relevant information that’s really valuable and interesting to your patients, you exponentially increase the likelihood not only that it will be read, but also that it will be passed along to others in their social circles Read More

Ways Your Newsletter Can Encourage Dental Patients to Book Appointments

Newsletters are a subtle and professional way for dentists, periodontists and pediatric dentists to keep in touch with patients on a monthly basis. They keep your practice top of mind and demonstrate to your patients that they’re important to you. Read More

What Is Newsletter Marketing?

The idea behind newsletter marketing is simple. Many practices, businesses, nonprofits, and government and advocacy organizations use newsletters to achieve their marketing or education goals. Name a product or service—from office supplies to community news to consulting work—and, most likely, newsletters are used to support these objectives. Read More

What Physical Therapists Can Learn from Children’s Books

When I was a child, almost everything I learned came in the form of a story. Through Green Eggs & Ham, Dr. Seuss taught me not to judge things until I’ve tried them. Shel Silverstein taught me that trees were important in The Giving Tree. Eric Carle taught me about where butterflies come from in The Very Hungry Caterpillar Read More

What’s Wrong with Constant Contact—and How to Fix It

Last week, I received a telephone call from a frustrated Constant Contact customer. She had opened an account with Constant Contact about 18 months ago and finally sent her first newsletter last month. Constant Contact promptly shut her down because too many of her e-mails bounced, and one or two spam complaints were filed. As I listen to Constant Contact advertisements on the radio, I often wonder ... Read More

When It Comes to Dental eNewsletter Marketing, Share, Share and Like

Compelling content is important. If you don’t have the time or inclination to create it yourself, there are, thankfully, experts who know how to craft newsletters that will get attention, get shared and help you spread your message in the most though provoking ways possible. Read More

When Marketing to Dental Patients, Readability Matters

I used to write many strategic and technical documents. Earlier in my career, I felt like I had something to prove. I tried to use my writing to demonstrate how smart I was and to show off my vocabulary. I tried to show my sophistication with “whomsoevers” and “wherefores,” semicolons and long sentences full of clauses. Read More

When Marketing to Physical Therapy Patients, Be Readable—Not Technical

Becoming a physical therapist took you years of study. As part of that study, you had to learn many complex facts about the functioning of the human body. Read More

When to Go to the Experts

As the leader of your professional practice, it is tempting to try to manage all of its areas and aspects yourself. You’re used to diving in head first, learning on the go and making tough decisions. But sometimes going to an expert is the best—and smartest—way to help your professional practice grow. Read More

Why a Current Dental Patient E-mail List Is Essential

Many dental offices have done well at gathering patient e-mail addresses. However, if your practice goes the extra step of working to keep these e-mail lists current, you are aware that addresses change rapidly. Read More

Why Discerning Dental Patients Are Good for Your Practice

With more choices than ever before, today’s consumers are highly discerning. They’re able to sift through comparative data and skim reader reviews of vacation packages, books and all kinds of products, quickly excluding options that fail to meet their very high expectations. Read More

Why Newsletter Marketing Works

In all the swirling hype about social media, it’s easy to lose track of why it exists and what purposes it serves. When considering marketing via social media, it’s important to remember the audience and who will profit from the service. Read More

Why Newsletters Are Better Than Blogs for Professional Practice Marketing

Content marketing is an important tool in communicating expertise to current and future clients or patients. When it comes to blogging or newsletter marketing, many professionals question which tool is “better.” Read More

Why Patient Communications Is Critical for Dentists

When people are asked to think of professionals in their lives who are outstanding communicators, they may think of select supervisors, impressive coworkers or communications professionals. But they may not all necessarily think of their dentists ... Read More

Why You Probably Have Fewer Loyal Patients Than You Think

If you were asked if your dental practice had a loyal patient base, how would you answer? All dentists strive to create a loyal patient base full of individuals and families who maintain consistent and reliable treatment schedules. Everyone wants a roster of all-star patients. Read More

Why Your Patient Newsletter Open Rates Are Declining

E-mail is a popular method of communication between patients and dentists. Of course, when you’re sending a dental newsletter to your patients, you want it to get their attention. One of the best metrics to find out if it is would be to review the analytics. Read More

Word-of-Mouth Dental Marketing in the Digital Age

Word-of-mouth marketing is not a new concept for orthodontic or pediatric dentistry marketing. Parents have been recommending dental specialists to other parents for decades. But understanding how word-of-mouth marketing works in the digital age is a new imperative for your dental practice. Read More

Write Better Dental Marketing E-Mail Subject Lines

Be sure that your practice’s subject line isn’t an afterthought but a careful consideration that will get patients’ attention. Here are some “Dos” and “Don’ts” to help you write subject lines that will encourage readers to open your e-mails—and take action: Read More

Write Strong Subject Lines for Health-Care Marketing E-mails

When crafting an effective subject line, keep in mind these four S-words: Short. Specific. Sincere. Spam-savvy. Read More

Your Dental eNewsletter Open Rates Are Higher Than You Think

When sending out your dental eNewsletter, there are a number of different tools you can use to analyze the effectiveness of your campaign. E-mail open rates remain one of the most popular and easy-to-understand of these metrics. Read More

Your Dental Newsletter Marketing Should Be Like Regular Brushing and Flossing

For your dental marketing newsletter to be effective, it has to be a regular part of your practice’s routine. As is the case with fundamental dental hygiene such as brushing, flossing and regular trips to the dentist, your newsletter must be a predictable and ongoing part of your dental marketing routine. Read More

Your Dental Patients Want to Hear from You

Your patients absolutely do want to hear from you. They trust your expertise and value meaningful communications with you. We know this because we provide eNewsletters to patients and referral-generating newsletters to physicians, and we have many years of survey data on reader satisfaction from these education-focused communications. Read More

“Funnel” Your Physical Therapy Patients into Calling Your Office

Newsletters are an effective way for physical therapists to keep in regular contact with their patients. But for physical therapy newsletters to build practices, they need to be well executed. And how do you know if your eNewsletters are effective? It’s easy. They bring patients back into your practice, and they contribute to referrals. Read More