Photos of several WPI newsletters


#1 Benefit of Newsletter Marketing: Building Relationships

Most successful professional practices know that marketing isn’t just about reaching new clients or new patients. It’s also about continuing to communicate with the ones you already have. Read More

5 Client-retention Tactics to Make Your Law Firm Stand Out

High-achieving legal practices create their successes. They know they shouldn’t take their clients’ loyalty for granted, so they make a strategic effort to build that loyalty. Here are five client-retention tactics you’ll want to be sure your law firm is doing well. Read More

Annual Dental Survey Projects Increased Revenue and Marketing in 2012

WPI Communications, Inc., released its 2012 Dental Marketing Barometer Survey results this month. The analysis provides a detailed picture of marketing spending for the past three years and projections for 2012. The full survey results and analysis are available here. Read More

Are You Scouting Fellow Attorneys?

But they are also competitors. In other words, you need to size them up to see what they’re doing and what you’re not doing, especially if they are more successful than you are. Are they providing better or more comprehensive services? Are they marketing their practices more extensively than you are? Read More

Attorney Marketing Dos And Don’ts

Content marketing is a difficult process and it can be more of an art than a science. Still, as with the law, there are some rules that must be followed if you wish to get a desirable result. Here are a few do’s and don’t for you to consider when putting your marketing campaigns together: Read More

Attorney Newsletters: Read or Not, an Asset to Your Practice

By providing your newsletter on a regular basis and offering content relevant to your audience, your newsletter can be one of the most powerful branding tools you have, even when it isn’t read. Read More

Attorneys Are Exciting! Creating Content That Keeps Clients Clicking

When clients read an attorney’s newsletter, they look for compelling content that relates to them. But because the public has such a powerful fascination with the legal field, relating to clients can often allow a wider net than simply what situations they may encounter in daily life. Read More

Attorneys: Don’t Rely on Your Web Site to Bring Back Clients

For professional practitioners such as attorneys, engagement with clients and prospects must be meaningful and reiterate the high caliber of their work. One of the single best ways to engage is with relevant, current and easily understood legal content. Read More

Attorneys: Engage Emotionally, but Close Logically

That is why creating robust, quality content—either in the form of a blog, social media content or newsletter marketing program—for your law practice is so vital. Once you have potential clients’ attention, they turn on their higher-order thought processes. Read More

Bring a New Voice—and Audience—to Your Newsletter

An interview keeps your newsletter fresh and puts it into new hands. Read More

Calls to Action In E-mail Marketing

Questions are always great ways to get attention, especially when the question is topical and the answers will affect literally everyone who reads it. But the goal of a newsletter isn’t simply to get my attention. Read More

Check Content Before It Goes Out

Don’t take short-cuts in proofreading your client communications. Use a checklist to cover the critical steps along the way, and make sure different tasks are assigned to different people. Read More

Create Content That’s Easy to Read

Are you a professional—an accountant, attorney or physician—looking to boost revenue by marketing to clients or patients? Regardless of the delivery method you choose, content is still king. In fact, if anything, content has become even more important in this fast-paced world where “yesterday’s news” is only one hour old and it’s difficult to separate yourself from the pack in a competitive business environment. Read More

Create, Maintain and Grow Your E-mail List

Newsletter marketing is a smart investment for growing your professional practice. But if a newsletter is sent out and nobody reads it, it does nothing to build your practice.The key to an impactful newsletter is to make sure it is read by the right people—which means you first have to send it to the right people. The following tips for creating, growing and maintaining your e-mail list—along with cautions about what NOT to do—will guide you in getting your newsletter into the right hands (or the right in-boxes!). Read More

Determining the Success of Your Marketing Campaign

There are many ways to track the success of your marketing campaign. Perhaps too many. The amount of data you dig up can be utterly staggering. Between newsletters, Web sites, social media, traditional advertising and more, how do you determine what is driving growth? Here are a few proven metrics to help measure how successful your marketing efforts have been. Read More

Does Your Practice Really Need an E-mail Newsletter?

This is the question every professional practice should ask before beginning or resuming a newsletter marketing effort. Before you decide if newsletter marketing is right for you, look at some of the industry data. Read More

Elevate Your Professional Brand with Newsletter Marketing

How strong is your professional practice’s brand? What do your clients, potential clients, partners and other influencers think of when they think of you? And is this impression consistent across your audience? Read More

Five Marketing Tips for a Successful Law Practice

Most clients only know their lawyers through their professional interactions. That gives attorneys precious little time to ensure that they make the impression they need, not only to get a client to work with them but to visit them again for future matters and to recommend them to friends in need of legal services. Read More

Five Tips for Newsletter Marketing

Creating a newsletter can be a valuable tool for growing your practice. By marketing with a newsletter, you keep your name in front of clients or patients, build relationships with referral sources and provide insight into your practice. Sending a newsletter is also a cost-effective option that won’t blow your marketing budget out of the water. Read More

Five Ways a Newsletter Can Build Your Professional Practice

Successful professionals are building their practices with quality newsletter marketing programs. They are finding that marketing with newsletters, when done correctly, can be powerful and cost-effective. Here are five elements to consider in order for your program to succeed. Read More

Five Ways Newsletter Marketing Builds Successful Practices

Newsletters help build successful practices. Here are five essential ways they can help strengthen yours. Read More

Funnel Readers Toward Your Professional Practice

If you are reading this, it’s likely that you provide content for your profession in one form or another, be it newsletter marketing, an online post or blog, or some other communication. Naturally, you will want to put forth your best effort each and every time out of the box. It’s a reflection on you, your professional acumen and your practice as a whole. Read More

Get Feedback from Client Newsletter Readers

One proven, effective way to market your professional practice is to send a newsletter to clients and colleagues. Of course, the newsletter will pack a bigger marketing punch if the articles contain timely information of interest to your targeted audience. Read More

Getting More Referrals Through Newsletter Marketing

Everyone knows that time is money, but when it comes to your professional practice, your personal mantra should be that referrals are money. Increasing your referrals can help you grow your practice, raise your income and achieve new professional success. Read More

How to Build a Great Newsletter Subscriber List

It takes effort to build a newsletter subscriber list. And once you have built a list, it takes effort to keep the subscribers. It’s far easier to lose subscribers than to get them. Read More

In Law and in Life, Stories Sell

Tapping into the power of storytelling is not only an enjoyable exercise but it is a highly effective strategy to draw clients to your law firm. When crafting a story for your client newsletter, it is important to keep a few rules in mind. Read More

Is Your Practice Referral Minded?

It is imperative that all professional practices seeking growth focus on generating referrals. How do you determine if your practice is referral minded? Read on to find out. Read More

It Only Takes One to Hit One!

Back when I was playing Little League baseball, one of the frequent shouts of encouragement by coaches and players from the dugout was, “It only take one to hit one!” In other words, even if you just whiffed horribly on the first two pitches, it takes just one good swing at a pitch to knock out a base hit. You can still make contact as long as you’re in the batter’s box. Read More

Make Your Practice Newsletter a Must-Read

Can your professional practice send out a newsletter that your clients or patients look forward to reading? Can your newsletter be informative and useful for them—and highlight the expertise of your practice? The answer to both questions is “yes!” Read More

Newsletter Marketing Benefits Your Professional Practice

Running a practice is complicated. You have to deal with paychecks, facilities, staffing, and lots of paperwork—not to mention serving your clients or patients! With all these different elements to keep track of, it’s easy to miss out on prime marketing opportunities. Read More

Newsletter Marketing Best Practices

These four tips are from WPI Communications’ white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. That resource shares valuable eNewsletter marketing best practices for professional practices. Be sure your practice newsletters include these valuable must-haves. Read More

Newsletter Marketing Builds Trust

There is a lot of talk about what professional practices need to do to be successful. One often overlooked component is actually the basis of most professional interactions and the foundation of business success: trust. Read More

Newsletter Marketing for Your Law Practice Is for Business—Not for Fun

Timely releases and quality content make newsletters work. Sticking to those goals, not the diversion of writing, will lead to a measurable increase in the effectiveness of your marketing and, ultimately, to the overall success of your firm. Read More

Newsletter Marketing Is Evolving—And Here’s Why

Newsletter marketing continues to evolve. As with all marketing, in order to stay relevant and be successful, it has to. Read More

Outbound Marketing Ho! 5 Ways for Attorneys to Move Forward in 2014

For many law firms, the optimal approach for the coming year should be to combine inbound and outbound marketing for an effective one-two punch. How can you energize your outbound marketing efforts in 2014? Here are a few practical suggestions. Read More

Personalize Your Client or Patient Connections with Your Newsletter

Creating your newsletter should never be a pro forma activity. It’s not simply a matter of creating content to satisfy a marketing checklist. It’s a way to build and maintain a relationship. Read More

Psst ... E-mail Newsletters Still Work!

Most of us take e-mail for granted. We hardly remember a time before it. E-mail has changed the way we communicate—and this includes marketers. Until the 1990s, direct marketing to consumers was done by mail or phone. Both were expensive. E-mail marketing introduced many changes and innovations. Read More

Publishing a Newsletter Is Hard Work

Everyone who has ever published a newsletter knows this is true. It may sound easy enough, but newsletter publishing is hard work. That's why so many professionals begin with the best of intentions, but fail to maintain their newsletter marketing program. Read More

Reach Clients with an E-mail Marketing Plan

No matter how much the Internet and communications have changed over the past decade, studies show that e-mail marketing remains the most powerful and effective means of getting clients’ attention. Read More

Should You Outsource Your Professional Practice Newsletter?

When it comes to newsletter marketing, professionals must first answer a few questions. The answers will guide you as you explore how best to develop a newsletter that builds your practice and keeps you connected to your patients or clients. Read More

Six Ways to Generate Content for Your Newsletter

There are many reasons professional practices start a newsletter marketing program, then fail to keep it up. Consistently coming up with fresh ideas for content and articles is one of the biggest challenges practices tell us they face. Read More

Six Ways to Improve Your Newsletter

Newsletter marketing is a practical way to keep clients, potential clients and colleagues informed and connected. But choosing the right medium is only half the battle—what you say and how you say it will have a significant impact on how your practice is perceived. Follow these six steps to craft a newsletter—or improve your existing newsletter. They will help you build a successful practice. Read More

The Case for Print Newsletters

There is no denying that our world has become increasingly digital. As a result, many professional practices have gone digital with their marketing, too, and are sending their newsletters electronically. While there are certainly many advantages to sending out an e-mail newsletter (lower cost and easier data analysis, chief among them), it would be foolish to discount the benefits of a print newsletter. Consider these top three reasons for mailing a print newsletter, then make an informed decision of what is best for you and your practice. Read More

The Four Biggest Newsletter Marketing Mistakes (and How to Avoid Them)

Newsletter marketing is a proven, inexpensive and effective way to build customer loyalty and generate referrals. It also seems deceptively easy—emphasis on “deceptively.” People make many mistakes when producing their newsletters. Here are a few of the most common pitfalls and how to avoid them. Read More

Three Ways a Client Newsletter Can Help Build Your Law Practice

When you leave the hard sell behind and begin to share valuable information free of charge, your audience perceives you as being helpful and caring instead of being a business that’s focused solely on its bottom line. Read More

Top Five Mistakes Professional Practices Make with Newsletters

As newsletter marketing becomes more and more popular, many professional practices are using this tool very effectively. But we are also seeing some common mistakes being made. Let’s talk about the top five mistakes in newsletter marketing, so you can avoid them and win big with your practice newsletter. Read More

Unleashing the Power of Newsletter Marketing for Attorneys

Are you maximizing the potential of attorney marketing for your law practice? If you aren’t leveraging the power of newsletter marketing, then the answer has to be “no.” Maybe you’re not sure how to get started, or maybe you already have a client newsletter, but you want to boost its effectiveness. Read More

Utilizing Google Tools to More Effectively Market Your Dental Practice

Google has become ubiquitous in our society―so much so that it is both a noun and a verb. “Let me Google it” is now a common phrase, but you might not realize all that Google has to offer for you and your practice. There are a wide variety of Google tools for you to take advantage of, and many of them are offered free. Read More

What’s the Return on Investment of Law Firm Newsletters?

Do attorney newsletters for clients really have an ROI? Norman Clark, founder of Walker Clark, LLC, described a discussion he participated in with a group of law firm partners about the value of newsletters. Not surprisingly, participants agreed that the best newsletters are the ones with news their clients can actually put to use. Read More

When to Go to the Experts

As the leader of your professional practice, it is tempting to try to manage all of its areas and aspects yourself. You’re used to diving in head first, learning on the go and making tough decisions. But sometimes going to an expert is the best—and smartest—way to help your professional practice grow. Read More

Why Newsletters Are Better Than Blogs for Professional Practice Marketing

Content marketing is an important tool in communicating expertise to current and future clients or patients. When it comes to blogging or newsletter marketing, many professionals question which tool is “better.” Read More

With a Client Newsletter, Your Law Firm Will Be the “First Call”

How do you dramatically improve the likelihood that they’ll call you for all their legal needs—on an ongoing basis? The “secret” is no mystery at all. Simply by keeping in touch and educating your clients along the way, you will increase the odds that they will call you. And for a busy law firm, the easiest, most effective, most targeted way to do that is with a client newsletter for attorneys. Read More

You Can’t Take It With You

Keep a stack of your latest newsletter issue in the back of the auditorium or room so every attendee can pick up a copy on the way out. Read More