Are You Just Another “Average” Dentist?

November 1, 2017    By Becky Sheetz ()

Are You Just Another Average Dentist?

What separates one dentist from another? To make it personal: To your current and future patients, what differentiates you from all the other dental practices in your area? Don’t let your practice be seen as a commodity, as just another dental office. Instead, ensure that you stand out so your patients know you’re much more than average. An easy, proven and cost-effective way to do this is with a newsletter marketing program.

With Dental Bites eNewsletter, Pediatric Dental Bites eNewsletter or Perio Health eNewsletter, you’ll show your patients that you care by sending them useful, easy-to-digest information. You’ll educate them and have a perfect opportunity for your practice’s personality to come through.

When done well, your dental newsletter can show your patients that you surpass run-of-the-mill dentists.

Newsletters show patients that you value them
By sending a dental newsletter, you’ll show your patients that they matter to you. They will see that you care enough about them to provide them with an educational resource that delivers quick, valuable information about their dental health.

Newsletters allow you to showcase your unique personality
Other dental practices may have cone-beam computed tomography x-rays, modern reception rooms, convenient hours and contemporary staff uniforms. They may provide some of the same treatments that you do. But your practice has its own unique and authentic personality.

By using your newsletter to show your distinct character, you build trust and show common ground with your patients. Whether it’s your love for your family, your passion for the outdoors, your affinity for reading or your involvement in your local community, by letting your personality shine through, you’ll stand out and make it easy for readers to talk about you with their peers. Think about how this can contribute to patient referrals!

A dental patient newsletter can also feature photos of your practice, including seasonal pictures. You can profile a new team member or conduct an interview with a longtime staffer. You can feature “Ten Things You Didn’t Know About Your Dentist” or a list that includes employees’ favorite movies, books, vacation spots or actors. There are lots of ways to showcase your likeable practice and team.

The trust factor
If your patients find you to be genuine, personable and relatable, they will be more inclined to trust you. This means greater case acceptance, happier patients and more referrals.

Are you using a newsletter to show your patients that you care about them and that you’re much more than an average dentist? If not, what are you waiting for?

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