A Newsletter Can Bring New Beginnings to Old Acquaintances

March 30, 2012    By Vincent Gragnani ()

silhouette of 4 people communicating

Should auld acquaintance be forgot? Never! Instead, bring them back to mind with a newsletter.

No matter how competent you are in your field, chances are that at some point in the past, you have lost clients or patients to a nearby competitor. Or, if you rely on referrals, perhaps one or more of your usual referral sources began referring patients to another specialist.

Don’t assume that these clients, patients or referral sources are lost forever. At one time, these people trusted you and your practice. Send them your newsletter and remind them that you maintain a high level of expertise and are interested in serving them.

You never know what can happen. They might be unhappy with the practice they switched to. Your newsletter may encourage them to at least visit your Web site. Renewing acquaintances may result in new inquiries. Bring back just one or two former clients, patients or referral sources—and your newsletter marketing program could pay for itself!

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