6 Tips for Comparing Dental Newsletter Companies

May 31, 2017    By Becky Sheetz ()

6 Tips for Comparing Dental Newsletter Companies

In recent months and years, we’ve seen a significant uptick in the volume of dental newsletter marketing companies, many of which are new. Recognizing the growing market for newsletters from dentists, more companies are providing these solutions. So how do you choose a reputable source that will help grow your practice, not just add costs to your marketing budget?

Here are six considerations when choosing a dental newsletter company.

1.  Customer base
Find out which dentists the dental newsletter company has worked with and for how long. Nobody wants to be one of the first few customers, because the newsletter vendor will be learning on your dime. When it comes to your reputation, you don’t want it to be compromised by anything less than a proven professional. Take the time to call referrals that the newsletter marketing company provides. Find out if they are pleased with the quality and impact it has made for their practice.

2.  Depth of dental marketing knowledge
How well does the dental newsletter marketing company understand issues important to dentists? The answer will vary depending on their number of years in business, dental industry expertise and overall industry knowledge. Be sure to ask the right questions.

3.  Commitment to your satisfaction
Companies will say they care about customer satisfaction, but how do they show it? Do they live out that commitment in a way that’s more than lip service? WPI Communications offers a money-back guarantee so we can be sure that all of our clients are pleased with our newsletters. Contact us for more information.

4.  Current with e-mail marketing, mobile and other trends
While digital newsletters have been around for a while, change is constant. Be sure your newsletter marketing company understands the latest trends in e-mail marketing, mobile functionality and responsive design. Your patients will expect a newsletter that functions well on their smartphones, one they can efficiently click through, and from which they can easily contact your office or schedule an appointment. 

Look at samples of their dental customers’ newsletters to gauge their functionality. If terms like “mobile functionality” and “responsive design” are foreign to you, consult someone, maybe your staff or a mobile-savvy family member, to help you understand how effectively a potential newsletter marketing vendor keeps up with these trends. Don’t ignore your mobile e-mail readers.

5.  Target your specialty
For many, a general dental patient newsletter will suffice. But if you’re a pediatric dentist or periodontist, you may want a patient newsletter targeted to your specialty.

Some specialists seek to influence referring providers instead of patients. If this group is important to you, pick a company with options for professional referral sources, such as Update on Endodontics, Prosthodontics Newsletter and Report on Oral Surgery.

6.  Consider the editors
If you opt for a professional referral-generating newsletter instead of, or in addition to, a patient newsletter, examine the editors. For example, Update on Endodontics is edited by Dr. Frederic Barnett, interim chairman of the Department of Dental Medicine, and chairman and director of the I.B. Bender Division of Postdoctoral Endodontics at Albert Einstein Medical Center. Prosthodontics Newsletter is edited by Dr. David Cagna, the associate dean for Postgraduate Affairs as well as professor and the director of the Advanced Prosthodontics Program in the Department of Prosthodontics at the University of Tennessee Health Science Center in Memphis. Report on Oral Surgery is edited by Dr. Richard A. Smith, clinical professor emeritus in the Department of Oral and Maxillofacial Surgery, University of California, San Francisco.

Contact us to find out how a newsletter can help you subtly and effectively market your dental services.

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