3 Reasons Newsletter Marketing Is Effective for Dentists
Newsletter marketing continues to be a highly effective tool for dentists. Is your practice using it to your advantage?
Here are three reasons newsletter marketing remains a successful strategy for dentists—when practiced effectively.
1. Great content!
First, quality newsletters are all about valuable content that matters to the reader. This is the most important part of a successful dental newsletter campaign. The good news for dentists is that there is a whole host of oral health topics that your readers care about, from preventing cavities to knowing the warning signs of oral cancers to dental concerns for diabetics. And parents are concerned about dental topics that affect their children.
Newsletters with informative content benefit your readers and reiterate the message that you are the dental expert they can trust. They are win-win for your practice—and your patients!
2. Repetition, repetition, repetition
You’ve heard the real estate mantra, “location, location, location.” When it comes to newsletter marketing, a key mantra is “repetition, repetition, repetition.” Effectual newsletters are distributed on a regularly scheduled, ongoing basis. This consistency keeps you top-of-mind with your newsletter recipients.
Dental newsletters, such as Dental Bites eNewsletter, Pediatric Dental Bites and Perio Health eNewsletter, are sent to patients on a consistent monthly basis. Print newsletters, such as Periodontics Report and Orthodontics Alert, are delivered quarterly to referring dentists and physicians.
By regularly sending newsletters, you build an expectation among readers. When the content is high quality and pertinent, patients and colleagues look forward to receiving them.
3. Marketing visibility
Newsletters keep your name and practice in front of patients or referring providers. To patients, they serve as convenient, useful reminders to keep on track with their dental care. Dentists who leverage the power of newsletters understand that it’s easy for patients to allow routine treatments and important follow-ups to slip. They also know that their patients receive postcards, see ads and hear word-of-mouth referrals that promote other dental health care providers.
Endodontists, periodontists, oral surgeons, pediatric dentists, prosthodontists and orthodontists all know that dentists and physicians have choices when referring a patient, and maintaining visibility can make a big difference in a health care provider’s decision.
It is important to the health of your practice that you maintain visibility, and newsletters accomplish this key marketing objective.
These are just three reasons that newsletter marketing is highly effective for dentists. If you are not yet using newsletters to grow your practice, how do you meaningfully keep in touch with your patients between visits? And if you are an endodontist, periodontist, oral surgeon, pediatric dentist, prosthodontist or orthodontist, how do you regularly remind referring dentists and physicians that you are the expert in your specialty they can trust?
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