Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

9 Misleading Myths About Dental Marketing

When it comes to dental marketing best practices, you’ve heard various pearls of conventional wisdom. Maybe you’ve put some of those “proven” ideas into place for your practice, only to find out that they came up short.

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Increase Case Acceptance with a Dental Patient Newsletter

November 9, 2017    By Becky Sheetz

Increase Case Acceptance with a Dental Patient Newsletter

A patient needs a treatment. You advise him of his options and explain why care is essential. You tell him that if he delays, the problem will get worse, and it may even become more expensive. You explain very clearly the details of the plan, and why you recommend such a course, compared with other options.

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Focus on Financial Issues in Year-End Tax Planning

November 8, 2017    By Ken Berry

Focus on Financial Issues in Year-End Tax Planning

Tax reform talk is heating up again in Washington. Although no one is sure if, or when, significant tax reforms will be enacted, this flurry of activity creates added complications for year-end tax planning.

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Are You Just Another “Average” Dentist?

November 1, 2017    By Becky Sheetz

Are You Just Another Average Dentist?

What separates one dentist from another? To make it personal: To your current and future patients, what differentiates you from all the other dental practices in your area? Don’t let your practice be seen as a commodity, as just another dental office.

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Year-End Tax-Planning Letter Incorporates Business Ideas

October 31, 2017    By Ken Berry

Year-End Tax-Planning Letter Incorporates Business Ideas

Small-business owners are facing a predicament at the end of 2017. Year-end tax planning, which is typically difficult, is even more complicated this year due to the potential for sweeping tax reforms. This has left many business owners in a quandary.

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