Photos of several WPI newsletters

Newsletters Represent Greatest Projected Growth Opportunities for Dental Specialists, Survey Finds

February 3, 2011

Springfield, New Jersey–WPI Communications, Inc., an editorial and communications firm that helps dental specialists increase revenue through increased patient contact and expanded referrals, released the 2011 Dental Marketing Barometer Survey results today. Practices can use this year’s survey results to obtain a full picture of marketing spending for the past two years and see projections for 2011. Data has been compiled by marketing tactic and dental specialty. The findings provide marketing and revenue trend data based a survey of more than 220 endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists. The full survey and analysis are available at

This year’s survey found that while the economy continues to challenge dental specialists, many saw an improved 2010. Specialists reported slightly higher revenues in 2010, and fewer reported lower revenues. Despite the sluggish economy, spending increased modestly from 2009 to 2010 for almost all marketing activities surveyed.

Findings segmented by specialty practice area include

The survey found that patient newsletters and newsletters to referring health care practitioners represent the greatest projected growth opportunities, expected to increase by 14% and 15% of practices, respectively. The data from the past two years indicate that dental specialists recognize the importance of newsletters in marketing their practices, but procrastinate in implementation. Another key finding was that Web sites will continue to be the most popular tool, as 83% plan to utilize these, up from 2009 and 2010 numbers.


“This year’s survey will once again help dental specialists understand how and where their colleagues and competitors are spending on marketing. Because data is compiled by practice area, prosthodontists, periodontists, orthodontists and others can track spending for the past two years and see a clear picture of projections for 2011,” said Steven Klinghoffer, president of WPI Communications. “An interesting finding this year was that while practices increasingly use dedicated marketing staff and marketing consultants, many dental specialists continue regular involvement in practice marketing. As practices meet growth challenges, they’re likely to continue to increase the use of outside marketing resources and communications firms.”

Key Findings from the Dental Marketing Barometer Survey

Get the full details of the 2011 Dental Marketing Barometer Survey at

WPI Communications, Inc., helps professionals differentiate their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. Since 1952, they have provided proven practice-development tools designed to increase revenue through increased client and patient contact, and expanded referrals. For more information about WPI Communications or the 2011 Dental Marketing Barometer Survey, please call 800-323-4995, e-mail or visit

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Lisa Klinghoffer Buber
Director of New Product Development
WPI Communications, Inc.
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-467-8700 | 800-323-4995 Ext. 37
Fax: 973-467-0368 | 800-677-9742

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