Photos of several WPI newsletters

Marketing Guide Offers Newsletter Tips for Physical Therapists

June 6, 2013

Springfield, NJ—WPI Communications, Inc., has released a special report titled, The Complete Guide to Newsletter Marketing for Your Physical Therapy Practice. The 16-page guide provides practical tips and best practices for physical therapists aiming to build their practices with a newsletter marketing program.

Many physical therapists have reported in the last several years that they are receiving fewer physician referrals and seeing a lower number of patients, many of whom are not completing their physical therapy treatments. These decisions adversely cause the patient—and the physical therapist’s practice—to suffer. In good economies and challenging ones, the most successful physical therapists consistently market directly to patients and to influential referring providers.

A growing number of physical therapists are using print and e-mail newsletters to reach their audience. Many physical therapists send referral-generating newsletters to family physicians, orthopedists, sports medicine specialists, podiatrists, pediatricians and other health care providers who can recommend a physical therapist to their patients. Other physical therapists send newsletters directly to their patients. Still others have discovered the value in sending both a patient newsletter and a referral-generating newsletter.

“Newsletters have proven effective for the unique marketing needs of physical therapy practices,” said Steve Klinghoffer, president of WPI Communications. “They are especially valued in today’s health care marketing environment because, unlike traditional advertising, newsletters are not viewed as self-serving. Each issue provides valuable information to the patient or the referring health care provider.”

Sections of this special report include

The Complete Guide to Newsletter Marketing for Your Physical Therapy Practice is written not only for physical therapists interested in starting a newsletter marketing program but also for those practices looking to make the most of their investment with an existing newsletter marketing program.

“As with any kind of marketing program, return on investment is key, and newsletters are no exception,” Klinghoffer said. “Used consistently over a long period of time, physical therapy newsletters pay for themselves. This is a fact I have seen for myself in my 29 years of publishing newsletters. For many of the physical therapists with whom we work, one or two new patients pays for the annual cost of a newsletter program.”

This free report can be downloaded at

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or The Complete Guide to Newsletter Marketing for Your Physical Therapy Practice, please call 800-323-4995, e-mail or visit

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