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Retina Update—Referral Marketing to Non-Ophthalmologists
To receive a steady flow of patient referrals from non-ophthalmic physicians, it is imperative that retina specialists build goodwill with endocrinologists, internists, primary care physicians and other local health care specialists.
Retina Update is the relations marketing solution to reach non-ophthalmic physicians. By making this referral newsletter your personal quarterly resource, you will keep these health care professionals up-to-date on retina treatments. You will also regularly remind them of the many ways you can help their patients. And when it is time to make a patient referral, they will think of you and your practice.
This four-page, full-color, quarterly medical newsletter printed on high-quality coated paper makes a superb impression. Each issue contains concise summaries of the latest developments in retina treatment.
Recent articles include
- Diabetic Retinopathy: ACCORD Findings
- Intravitreal Steroid vs Laser for DME
- Ranibizumab Use for Diabetes Mellitus and Macular Edema
- Thiazolidinediones and DME
- Association Between Complement Factor H and AMD
Retina Update is edited by Dr. Michael Lai, Clinical Assistant Professor of Ophthalmology at Georgetown University School of Medicine. He is also Codirector of the combined Vitreoretinal Surgery Fellowship Program at Georgetown/Washington Hospital Center, and an instructor at National Children’s Medical Center. Dr. Lai has published numerous research articles in retina and ophthalmology journals.
This ophthalmology referral newsletter can be customized with your practice name, address, telephone number, Web site address and photograph. We also offer fully customized newsletters. And because it is difficult to continuously generate relevant newsletter ideas, WPI Communications, Inc., also offers outstanding additional content for practices with their own publication.
Retina Update is geographically exclusive. Only one retina specialist practice in each community is licensed to distribute it.
To learn more about Retina Update or our newsletters for eye care specialists, Update on Ophthalmology, Ophthalmology Report or Retina Digest, call 800-323-4995 or e-mail us.
To make the most of your newsletter marketing program, download your free copy of The Art of Generating Patient Referrals with a Newsletter.
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