Use a Newsletter to Prepare a Speech
Have you ever been invited to address a lay or professional group on a topic related to your area of expertise? Unless the group has specified a topic, you may find yourself scratching your head for appropriate information to communicate to your audience.
This is where a newsletter can come to your rescue. Such a publication can provide articles containing facts and illustrations about the latest advancements in your specialty field. Best of all, it’s been summarized by noted editors in an easy-to-understand form. A citation to the original article makes it easy for you to consult the source should you need more information. All the research has been done, meaning you won’t have to take a great deal of time out of your busy schedule to prepare your presentation.
The same goes for professionals who receive a copy of your newsletter on a regular basis. Asked to address a group, they too have the latest developments in a particular field at their fingertips. Whether the group is lay or professional, the recipients can speak knowledgeably about a topic using information gleaned from the newsletters they have received from you on a regular basis.
The information provided by your referral newsletter makes the speaker look like the expert he or she is—without having to engage in arduous and time-consuming research. Using newsletter content to prepare a speech is a win-win situation for both the audience and speaker. It is a great way to showcase a practice and possibly attract new clients or patients, and you might receive referrals from readers grateful for the service provided for them with your informative newsletter.
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