The SEO Experts Agree: Content Should Be King on Your Web Site
Creating or redesigning a Web site costs considerable amount of time and money. But if that new site does not appear high on the search engine lists, much of your efforts will have been wasted. Launching a new Web site may bring a sense of relief and accomplishment, but it should mark the beginning of a process, not an end.
Some of your Web site visitors may find you by entering your exact URL, but the success of your efforts depends on people finding you when they search online for “Princeton orthodontist,” “Santa Barbara real estate attorney,” “Fort Lauderdale physical therapist” or whatever the location and nature of your professional practice may be. Volumes have been written about tricks and tips to boost your rankings, but almost all search engine optimization (SEO) experts agree on one point: Content is king.
“Try to make a site that is so fantastic you become an authority in your niche,” said Matt Cutts, head of Google’s Webspam team. Adding valuable content to your Web site on a regular basis positions you as an expert in your field. Consider placing valuable content on your site, and update it regularly. The search engines, as well as potential clients or patients, will take note. Consider these numbers:
- 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO.
- 76% of marketers with strategic SEO campaigns in place invest in content creation.
- 52% of consumers say that blogs have impacted their purchase decisions.
To run a successful professional practice, it is not enough to be one of the 92% who know that content is effective. Make sure that you actually create content, and post it to your Web site at least once a week.
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