The Plusses of a Consistent Newsletter
The start of every day is the same for me: after getting dressed, I go to the front door, pick up my daily newspaper, prepare a cup of coffee and an English muffin, and sit down to catch up on the news. I wouldn’t have it any other way. After all, how can I be up-to-date about what’s going on in the world and my community? How can I speak knowledgeably about the events unfolding around me?
Similarly, as a high school English teacher, I looked forward to receiving and reading the monthly journal sent out by the National Council of Teachers of English, chock full of lesson ideas and the latest educational research findings. The latter was especially important because this research affected methods I used in the classroom. Knowledge of such issues put me in the forefront of my department’s efforts to better serve students of all abilities and proficiencies.
I imagine that professionals in other fields feel the same way. We all want to excel in our specialties, to improve our techniques and to serve our clients the best way we can. But how many of us have the time to regularly seek out articles in the various professional journals that might accomplish these tasks?
The key word here is “regularly.” Things change so rapidly in the health care, accounting and legal fields that it’s hard to keep up. That’s where a newsletter marketing program can help you keep in regular touch with professionals who might refer clients or patients to you.
We are all creatures of habit. If I look forward to reading the morning paper, professionals receiving your content newsletter at regular intervals will feel the same way. So whether you put together such a publication in-house or outsource it to a company like WPI Communications, you will provide a valuable service to those receiving it, regularly keeping them up-to-date on the latest advances in the field and cementing your reputation as an expert. The pay-off: increased referrals to your practice.
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