Now Is the Best Time to Expand Your Endodontist Referral Base with a Newsletter

March 21, 2017    By Steven Klinghoffer ()

Now Is the Best Time to Expand Your Endodontist Referral Base with a Newsletter

How many dentists have sent referrals to your endodontic practice in the past two years? Thirty, forty, fifty or more? How large is that number compared with the total number of general dentists, periodontists, prosthodontists and oral surgeons in your practice area? To answer this, you need to know how many of these dentists are in your geographic area. And if you’re like many endodontists, you don’t have the data you need to answer that.

If you did have that data, you’d probably reach the same conclusion as many of your peers: They are getting referrals only from a very small percentage of potential referring dentists. They are only scratching the surface.

Are you leaving money on the table?

Don’t overlook an easy way to get more patient referrals. Professional referral newsletters are a highly effective, professional and ethical way to introduce yourself to each and every colleague—and to stay in touch in a meaningful and memorable way. If you’re not sending a newsletter to every potential referring dentist in your practice area, you are leaving money on the table: You can reach more referring professionals easily with our EZ Lists.

What is a referral-generating newsletter?

The most effective referral newsletters for endodontists include digests of the most recent research and findings in your field. These include summaries of articles published in peer-reviewed journals. WPI Communications’ newsletters are edited by highly respected leaders in endodontics.

Endodontics Newsletter is edited by Drs. Noah Chivian and Asgeir Sigurdsson. Dr. Chivian is an attending in endodontics and former director of endodontics and director of dentistry at Newark Beth Israel Medical Center. He is a past president of the American Association of Endodontists, the American Academy of Esthetic Dentistry and the American Association of Endodontists Foundation. Dr. Sigurdsson, a practicing endodontist, is chair of the Department of Endodontics at New York University College of Dentistry. He is a former president of the International Association for Dental Traumatology and a fellow of the Royal Society of Medicine.

Update on Endodontics is edited by Dr. Frederic Barnett, interim chairman of the Department of Dental Medicine, and chairman and director of the I.B. Bender Division of Postdoctoral Endodontics at Albert Einstein Medical Center. He is the associate editor of the “Journal of Endodontics” and is on the editorial board of “Dental Traumatology.”

By sending a quality newsletter to your peers, you’ll perform a valuable educational service, and you’ll position yourself as the authority in your community. In surveys conducted by WPI Communications, it’s clear that dentists appreciate receiving these newsletters on a regular basis.

Why is now the best time for newsletter marketing for endodontists?

How are you reaching the many potential referral sources in your area? WPI Communications has helped hundreds of professionals grow their practices over the last quarter century. Now, for the first time, we’re offering another service. We’ll provide our endodontist clients with an accurate, customized list of all general dentists, prosthodontists, periodontists and oral surgeons in their practice area at no additional charge.

Newsletter marketing is cost-effective for endodontists.

For endodontists, just one new patient will pay for the cost of a newsletter program for an entire year. Now is the best time to expand your referral base with a newsletter, call me at 800-323-4995 or send an e-mail to info@wpicommunications.com to take advantage of this opportunity.

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