How to Ask Dental Patients to Write an Online Review
Word-of-mouth recommendations were once literally just that—comments exchanged verbally among acquaintances. Today, those comments are posted on the Internet for the world to see. Positive comments can boost the image of your dental specialty practice, and there’s nothing wrong with asking patients to write a short review about your practice. Whether you’re an endodontist, oral surgeon, orthodontist, pediatric dentist, periodontist or prosthodontist, here are a few tips about how to ask tactfully for online reviews:
- Choose patients you have treated for a long period of time. Loyal patients are likely to compliment your dental specialty practice.
- Have your office manager ask the patient if he or she would be willing to write an online review. Do not send patients an e-mail without first asking in person.
- Follow up with an e-mail facilitating the process. Explain that online reviews help set new or prospective patients at ease about a dental visit, which for many can be a fearful experience. Make the process simple by including a link to the review site.
- Direct each patient to write a review at only one site. Several online sites include user reviews. If the person has a Gmail address, you might direct them to your practice’s Google Places page, because they already have and use a Google account. Likewise, if they have a Yahoo! or SBCGlobal e-mail account, send them to your practice’s Yahoo! site. You might send others to Yelp, CitySearch or wherever else your practice is listed.
Whatever you do, make the process as simple as you can for your patients. A loyal, valued patient will likely be happy to offer his or her opinions online, and the reviews will be read by many.
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