Photos of several WPI newsletters

Referral newsletters

#1 Benefit of Newsletter Marketing: Building Relationships

Most successful professional practices know that marketing isn’t just about reaching new clients or new patients. It’s also about continuing to communicate with the ones you already have. Read More

10 Marketing Tips for Your Dental Practice

1. Have a plan 2. Establish a marketing budget 3. Define what type of patients you want to attract 4. Ensure patient satisfaction 5. Keep your referring dentists and physicians well informed Read More

11 Ways to Be More Memorable with Referring Dentists and Physicians

The key to getting more referrals from other dentists and physicians is to be more memorable. If they don’t remember you, they are not going to make referrals to your dental practice. Read More

2012 Dental Marketing Barometer Survey—Download Results and Analysis Now

Every year, WPI Communications, Inc., issues its Dental Marketing Barometer Survey, which compiles a wealth of information about dental trends and projections. Dental practices use these data to understand where specialists are spending their marketing dollars, as well as to obtain a clearer picture of spending projections for the coming year. Full results and analysis are now available ... Read More

3 Tips to Help Maximize your Referral Potential

Recognizing your referral sources is an important step to grow your practice. In order to maximize your referral potential you have to understand how your referrals work and where they are coming from. Read More

4 Newsletter Marketing Secrets of Savvy Dental Specialists

Some dental specialists use newsletter marketing in innovative and creative ways in their practices. These methods enable them to communicate with and educate referring dentists and other health care providers, while making a memorable impression. And most importantly, they’re helping them generate referrals, grow their patient base and build their practices. Read More

5 Critical Success Factors for Beginning a Newsletter Marketing Campaign

Below we present five critical success factors for dentists beginning a newsletter marketing campaign. Be sure to remember these as you get started and refer to them as you proceed! Read More

5 Simple Ways to Continue to Receive Dental Referrals

Just because another dentist has referred patients to you once does not guarantee that the dentist will continue to make referrals. Getting the initial referral is half the battle. The other half is maintaining good relationships with referring dentists and other healthcare providers so that you do not get lost in the shuffle. Here are five friendly ways to maintain existing physician referrals. Read More

5 Ways to Strengthen Your Dental Referral Network

Whether you're a pediatric dentist, endodontist or periodontist, promoting your dental specialty practice to referring dentists, pediatricians and other health care providers is key to building a successful practice. The following five tips can help solidify already healthy referral relationships—and they can also help you to develop relationships with dentists and other health care providers who have not sent you patients, yet. Read More

7 Steps to More Referrals

With so many opportunities to market your dental practice, it’s easy to get caught up in the latest gimmick or program and lose sight of the most basic technique proven to help dentists grow their patient base: referrals. Read More

8 Simple Ways to Build Your Referrals

Referrals are a powerful way to build your dental patient base, and your profits. If your practice isn’t getting the referrals it should, consider these tips to help improve your program: Read More

8 Ways a Professional Referral Newsletter Can Grow Your Dental Practice

All successful dentists understand the value of attracting and retaining professional referral sources. Because of this, more dentists are sending newsletters to other dentists and physicians than ever before. These dentists know that newsletters are a proven way to grow their dental practices. If you’re not yet using a newsletter to reach referring dentists and physicians, how are you staying in touch with this influential audience on a regular basis? Read More

A Business Card Slips Away, But Newsletters Keep Coming

Nearly every small business has business cards. You keep a stack on your desk, you hand them out to promote your business and you expect that when your services are needed, someone will magically retrieve the card and dial your telephone number. Read More

A Day in the Life of a Referral Newsletter: How Newsletter Marketing Boosts Patient Referrals

You’ve heard that newsletter marketing can be highly effective for professional practices. If you’re a WPI Communications client, you know firsthand that newsletters build relationships with clients, patients and even referral sources. Newsletters build practices. But have you ever thought about just how newsletters build practices? ... Read More

A Newsletter Marketing Success Q&A with Dr. Alan Brodine

Dr. Alan Brodine is a prosthodontist in Rochester, N.Y., where he has practiced since 1988. He’s also a clinical assistant professor at the University of Rochester and teaches in the prosthodontic residency training programs at several universities, as well as instructing the U.S. Air Force and U.S. Navy. Read More

A Printed Referral-Generating Newsletter: Just What the Physician Ordered

These findings are useful to physicians who seek to generate professional referrals. By sending quality print resources to their colleagues, they will stay top of mind and be associated with the latest developments in their specialties. Naturally, they want these physicians to learn from their newsletters—and to remember their practice as the source of that educational information. Read More

A Sure Way to Get the Next Dental Referral

I recently read The Primary Care-Market Share Connection by Marc Halley. Although Halley works exclusively with hospitals and medical practices, it contains some great lessons that dentists can benefit from. Read More

Accomplish These Five Objectives with Referral-Generating Dental Newsletter

Why should you send a referral-generating newsletter? The answer lies in the question: to generate referrals, of course. While that’s true, there are five key objectives for dental specialists using a professional referral-generating newsletter. How many of the following does your newsletter program accomplish? Read More

All Dental Marketing Content Should Focus on One Message

Repetition matters today more than ever. If people are to take action, they need to hear a message frequently. As the volume of information we receive has increased, our attention spans have gotten shorter. The volume of information competing for attention, combined with the many ways of communicating today, has made repetition necessary. This is true of marketing your dental practice to your referral sources. Read More

Alternatives to the Difficult Road to Dental Marketing Success

Newsletter marketing is well worth the effort for general dentists, as well as endodontists, orthodontists, pediatric dentists and other dental specialists. Regardless of whether you aim to reach patients or referring health care providers, newsletters require you to consistently generate content. But not just any content. It has to be a relevant narrative that will interest and educate your readers ... Read More

Americans Turn to the Internet for Health Information—But They Still Rely on Their Dentists

Despite its explosive growth over the past 20 years, the Internet is still something of an open frontier. While more dental practices are making use of its limitless potential, few are making the effort to understand who is using it and how. Read More

Are Holiday Cards Still a Wise Investment?

Do you still send holiday cards to your dental patients and referral sources? We stopped sending them to clients years ago, and each year we seem to receive fewer cards ourselves. Are we being cheap? It is not that we don’t care about our clients. On the contrary, we would be out of business without them. We also know ... Read More

Are Your Patients Finding Red Flags in Your Dental Practice?

In the dating world, most people are on the lookout for “red flags.” Is he 40 and still living with his parents? Is he rude to the waitstaff? These are the little signs that something is not quite right. When it comes to your dental practice, the approach is the same—people take note of the little signs that signify bigger underlying problems. Read More

Are Your Social Media Marketing Efforts All Wrong?

One of the biggest mistakes you can make when implementing a marketing plan for your dental practice is to view it as a one-way communication system to your patients, potential patients and referral sources. All marketing, including your social media presence, is about engaging real people and building relationships. Read More

Ask for Referrals, Subtly and Professionally, with a Newsletter

Whether they come from your own clients or patients or fellow professionals, you probably know that referrals are the key to building your practice. But do you ask for them? Read More

Best Practices for Generating Dental Patient Referrals

Dental specialists know that referrals are absolutely essential to the health of their practices. Here we explore best practices for getting referrals from both referring doctors and patients. Read More

Build a Solid Referral Network for Your Dental Practice

Unlike general dentists, dental specialists cannot rely on annual checkups for revenue. Read More

Build Trust Among Your Dental Referral Sources

Dental specialists know that if they aren’t trusted, they don’t patient referrals from other dentists and physicians. If you are to continually receive patients from referring health care providers, you must establish and maintain trust with potential referral sources. Building trust is fundamental to building healthy relationships with referring doctors. Read More

Build Your Base with a Referral-generating Newsletter

If general dentists or physicians make fewer referrals to your specialty practice, the only way to expand your referrals is to expand the number of practices that refer patients to you. A newsletter is an ideal way to do this. Read More

Build Your Dental Practice with Inbound and Outbound Marketing

In recent years, there has been a push toward inbound marketing—such as well-optimized Web sites—and many marketing pundits would have you believe that outbound efforts are all but dead. That’s nothing new in the world of marketing; every time a tactic is tweaked or a new term is coined, marketing professionals across the Internet tout the new approach as the definitive solution against which all other marketing approaches are doomed to fail. Read More

Building a Patient-Centric Practice

Is your practice patient-centric? You probably answered with an emphatic “Yes!” But to be truly patient-centric, general dentists and specialists must go above and beyond average patient care. Read More

Building a Referral-based Practice

In the dental marketing world, a referrals-based practice is the “gold standard” most practices hope to attain, but which only a select few will reach. Why? Because a practice that is able to grow and thrive based only on referrals takes years of hard work and dedication, and a willingness to first develop—and then maintain—a series of marketing practices that encourages other people to bring in all of your new patients for you. Sound like hard work? It is. But the rewards are well worth the effort. Read More

Building Your Medical Practice Takes More Than Medical Skills

I once knew a brilliant courtroom attorney. He had a commanding voice and presence that won him awards in law school. In front of a judge and jury, he was nearly unstoppable. Unfortunately, he was also an enormous money loser at his firm and had to be let go. He simply could not find enough paying clients to keep his job. You can be the best at what you do, but without a system in place to build your medical practice, even the best physician in the world will not be able to keep the lights on. Having the skills is not enough—people need to know about them. You need to find a means of getting out the word; you need a referral-generating newsletter. Read More

Can “Mommy Bloggers” Help Your Dental Practice?

Even if you’ve never heard of “mommy bloggers,” you can get a pretty good idea of what that term means from the name. There are many such blogs, some of which are read by thousands and even tens of thousands of occasional and regular visitors. Read More

Colin Receveur Shares His Top Three Dental Marketing Tips

We sat down with Web marketing expert Colin Receveur and asked him to share his thoughts on current trends in dental marketing. Read More

Constant Communication: The Key to Building Your Practice

A steady flow of new patients or clients will make your practice flourish. But how can you effectively market your practice while concentrating on treating patients, financial planning or whatever the nature of your practice may be? Today’s most successful professionals know the value of using consistent, well-thought-out marketing strategies—not only to ensure that their practices are promoted effectively but to allow them to concentrate on the basics of their practices. Read More

Consult an “Expert” via a Newsletter Marketing Program

We turn to the “experts” to enrich our knowledge and enhance our practices. You can be that expert with a newsletter marketing sent to professional colleagues who can refer patients to your practice. Read More

Create a Dental Marketing Plan in Five Steps

“If you don't know where you are going, you’ll end up someplace else.” Yogi Berra’s classic quote certainly rings true when it comes to planning a dental marketing campaign. Too many dentists find their practices going “someplace else”—and it’s not where they would like. Read More

Create a Specific 90-Day Marketing Plan

If you’re looking to improve your dental practice, the key to your success might be in a marketing plan—but where to start? Marketing doesn’t begin with a strategy like “Send a Brochure.” Rather, you need to start with clear goals and objectives for what you want to achieve and create your plan from there. Here are a few key ideas to help guide you in creating a 90-day marketing plan. Read More

Dental Marketing and Einstein’s Definition of Insanity

We recently spoke with an endodontist who stopped using one of our referral-generating endodontic newsletter programs. The endodontist felt the newsletter was not helping his practice, and he wanted to see what would happen if he discontinued the newsletter marketing program. As the conversation progressed, we learned two interesting facts ... Read More

Dental Marketing Success Is All In the Routine

The word “routine” gets a bad rap. That’s because it can sometimes mean doing the same thing over and over again, going through a rote process and failing to get results. But when it comes to dental marketing, you need a routine. Read More

Dental Marketing: More Important Now Than Ever

Times are still tough for dental specialists. Even among the claims and counterclaims of this year’s election and the polarized electorate out there, everyone seems to agree that our economy is not in an ideal place right now. And dental practices may be ... Read More

Dental Newsletter Marketing: Alternatives to the Difficult Road to Success

Newsletter marketing is well worth the effort for dentists. It’s a valuable tool for dental specialists seeking to boost their referrals from other providers, and general dentists and pediatric dentists seeking to build loyalty with their patients and their families. Regardless of which audience you need to reach ... Read More

Dental Newsletters Help Boost Search Engine Optimization

Search engine optimization (SEO) is a hot topic for dentists trying to get new patients to visit their Web sites. We all know SEO is important. We know it’s effective in attracting inbound traffic to Web sites. Read More

Dentists Can Strengthen Their Connection with Patients by Sending Notes and Newsletters

Pretend it’s your birthday. Would you rather receive a free birthday card in your e-mail or a physical card in your mailbox? Sure, the former might be more convenient for the sender, but the sense of personality, a willingness to spend a little extra and the sensation of having something to hold have a power that has only grown in the digital age. Read More

Dentists Expected to Ramp Up Newsletter Marketing Spending in 2012

A recent survey of more than 200 dentists and dental specialists found that dental newsletter marketing is expected to increase significantly during the next year. Among those surveyed, 23% said they used referral newsletters as a marketing tool in 2011, while 41% said they intended to market with referral newsletters in 2012. Read More

Dentists: Build Patient Referrals with Paper Newsletters

A print newsletter marketing program for your dental practice may have a lot more value than we realize; to ensure it’s as effective as it can be, take some time to reevaluate printed marketing collateral, focusing on the underlying value it can provide as an integral part of your marketing campaign. Read More

Dentists: For More Referrals, Reach Out with Newsletter Marketing

Newsletter marketing is the proven way to position you as an authority, as you educate referring health care providers. By reaching out to them on an ongoing basis, you’ll build trust and associate your dental practice with exceptional content that helps them treat their patients. This will help ensure that when they need the expertise associated with your specialty, they’ll think of you and send you their patients. Read More

Dentists: Give the Gift that Gives All Year

The holidays are over, probably leaving many health care practitioners with a king’s ransom in calendars—wall, desk and pocket styles—pens, key chains, even flash drives and coffee mugs. As a dentist, you probably know firsthand that these marketing trinkets, disguised as holiday gifts, can come to be seen as more an annoyance than a convenience. Read More

Determining the Success of Your Marketing Campaign

There are many ways to track the success of your marketing campaign. Perhaps too many. The amount of data you dig up can be utterly staggering. Between newsletters, Web sites, social media, traditional advertising and more, how do you determine what is driving growth? Here are a few proven metrics to help measure how successful your marketing efforts have been. Read More

Do Dental Marketing Giveaway Gimmicks Work?

Giveaways, incentives, gifts, discounts or promotions ... no matter what we call them, they are among the most controversial topics in dental marketing. Do they have a place among your practice-building tools? Read More

Do You Have a Referral Program?

With so much written today about the benefits of carefully crafted patient referral programs, it’s surprising that so many dental professionals still rely on fate to bring referrals their way. While offering great results is certainly the number one way to ensure patient satisfaction, keeping current patients happy doesn’t necessarily translate into referrals of new patients. Read More

Do You Measure Return on Investments?

A couple of recent marketing surveys bring to mind a crucial missing piece in the marketing plans of many dental specialists. The first survey, conducted by Sagefrog Marketing Group, found that 68% of business-to-business (B2B) companies allocate 5% or less of their revenue to marketing. Read More

Do You Really Know the Dentists and Physicians Who Refer to Your Dental Practice?

If you are one of the many dental specialists who depends on referrals from other dentists and physicians, this question applies to you. Just because you receive an occasional dental patient referral does not mean you have a solid relationship with the referring dentist or physician. Read More

Don’t Be Afraid to Include a Call to Action

If there’s one message people should take away from reading our newsletter tips, it’s that newsletter content should be useful and interesting to its audience. Don’t clutter your newsletter with discounts, specials and other blatant advertising. That said, don’t be afraid to include ... Read More

Don’t Just Be an Expert—Become an Authority in Your Dental Specialty

If you’re interested in marketing for your dental specialty practice, you are probably highly educated, well trained and well experienced. There’s no question about it— you’re an expert. But are you viewed as an authority in your dental specialty? What’s the difference? It’s all about ... Read More

Don’t Let Your Dental Practice Make These Five Newsletter Mistakes

Dental practice newsletters are an increasingly popular tool. But just because they are more widely used than ever before doesn’t mean they are always used effectively. To make your newsletter as powerful as possible in building your practice, avoid these five common dental newsletter marketing mistakes. Read More

Don’t Lose Dental Patient Referrals to Cheesecakes

We recently heard from a very upset oral surgeon who apparently had a well-established practice. For a number of years he was the only oral surgeon in town and received almost all of the oral surgery referrals from the other dentists in town. Read More

Don’t Lose Referrals to Pens, Pads or Cheesecakes

About a year ago, we heard from an angry oral surgeon with a once-successful practice. For years he was the only oral surgeon in town and received almost all of the oral surgery referrals from the other dentists in the area. Read More

Don’t Neglect the Power of Print

As our reliance on computers has increased over the last two decades, many people have talked of an eventual paperless society, where people rely exclusively on digital communication. True, a Web site should be an important part of your dental marketing plan, and you may engage your patients with e-mail or social media. But the power of paper lives, too. Print media is easier to read, more visible and more environmentally friendly than you might think. Read More

Eight Ways Dentists Can Improve Their Patients’ State of Mind

People are often reluctant to see their dentist as regularly as they should due to fear or worries about discomfort. Helping patients relax and learn to trust you is an essential part of any successful dental practice. Read More

Expand the Referral Base of Your Endodontic Practice While Educating Dentists

Endodontists around the country tell us that dentists are making fewer referrals than ever before. Too often, the only cases referred are either very difficult to treat or ones that have “gone wrong.” Read More

Extend the Value of Your Dental Newsletters by Measuring the Pulse of Your Referral Base

Many dentists are successful in using referral-generating newsletters to build goodwill with other dentists and physicians. But even as powerful as newsletters are, they can’t build your practice all by themselves. You must always be mindful and intentional about generating patient referrals. The best way to do that is to truly understand the needs and wants of your referral base―as well as how they view your practice’s performance. Read More

Five Alarming Ways Dentists Sabotage Their Own Marketing

Most dentists begin practicing because they want to be dentists—but if you own your own practice, there are a lot of “necessary evils” that come with running a business. While there undoubtedly will be bumps in the road that you cannot control, take care to ensure that you are not sabotaging your dental practice in ways you can control. Consider these five common mistakes, then examine yourself and your practice—and make the necessary changes! Read More

Five Critical Search Engine Tips for Dentists

Would it surprise you to learn that 77% of medical and dental patients conduct an online search prior to booking an appointment? That’s what The Digital Journey to Wellness reports in their recent Google study—a fact that probably won’t come as a shock to dentists who engage in search engine marketing and keep up with dental marketing trends. Read More

Five Questions to Ask Yourself About Your Dental Practice

All day long, you ask your patients questions related to their health, their dental care and what’s going on in their lives. But are you asking yourself the five essential questions that will speak volumes about the health of your practice? You should, because the answers will provide valuable insight. Read More

Five Reasons to Use Newsletters to Become the Authority in Your Practice Area

We’re well into the information age. But in many ways, it’s also the “misinformation age.” It’s easy to access information today; paradoxically, finding reliable, credible sources is difficult. That’s why trustworthy resources are more important than ever. Read More

Five Rules for Sending Season’s Greetings Cards to Referring Dentists and Physicians

Mailing season’s greetings cards to referring dentists and physicians may seem very basic. However, we find that some dental specialists just don’t think about the finer points of sending such cards. Based upon years of experience, here are some ideas we have been able to compile. Read More

Five Tips for Newsletter Marketing

Creating a newsletter can be a valuable tool for growing your practice. By marketing with a newsletter, you keep your name in front of clients or patients, build relationships with referral sources and provide insight into your practice. Sending a newsletter is also a cost-effective option that won’t blow your marketing budget out of the water. Read More

Five Ways to Make an Outstanding Impression with New Referrals

Generating referrals is hard work. Even professional practices that have built successful and growing businesses based on a brisk referral business sometimes experience lulls. Referrals are incredibly valuable, as are your relationships with the people who send them to you. It’s critical to take advantage of these opportunities to make an outstanding impression. Here are five ways to accomplish that goal Read More

Five Ways to Push Your Dental Marketing Into the Modern Age

The world is changing rapidly. Thirty years ago, no one had heard of the Internet. Twenty years ago, Google was just a funny word for a really big number. And 10 years ago, Facebook was a small-scale experiment on a college student's computer. Today, dentists need to keep pace with the rapidly changing world of online marketing. Here are five ways to do it. Read More

For Our Clients, Newsletters Are About Even More Than Referrals

Newsletter marketing is about generating referrals and attracting new patients. But I learned recently that, for many WPI Communications clients, it’s about even more than that. Recently I’ve sampled our longtime health care and dental specialist subscribers to learn about their referral-generating newsletter programs. In the case of our popular Endodontics Newsletter for example ... Read More

For Your Dental Newsletter, Think Outside the Mailbox!

A newsletter marketing program should have a solid, well-researched mailing list for distribution. But no matter how wide or comprehensive your mailing list is, you can always distribute more copies of your newsletter. Always order additional copies of your newsletter, and start thinking outside the mailbox! Distribute copies of your newsletter any time you ... Read More

Four Dental E-mail Marketing Myths

Having worked with dentists for more than 20 years, we know that many dentists are concerned that by engaging in proactive marketing, their patients will view them and intrusive. At WPI Communications, we know this fear is unfounded. Your dental patients do want to hear from you. Your patients trust your dental expertise, and they value relevant communications with you. We know this because, having provided dental eNewsletters written for patients and referral-generating newsletters written for referring dentists and physicians, we have many years of survey data on reader satisfaction. Read More

Four Fundamentals for Gaining and Retaining Professional Referrals

We hear it all too frequently. A dentist was getting strong and recurring referrals from colleagues. Then the referrals slowed, sometimes quite dramatically, and that practice was in trouble—and still is. Read More

Four Ways a Referral-Generating Newsletter Builds Trust Among Fellow Physicians

Referral generating newsletters serve a large number of helpful functions that help to maintain the strength and loyalty of your referral networks. Read More

Four Ways to Reach Referring Providers

Consistent communication with referring dentists is key to building a successful dental specialty practice. By keeping in touch with other health care providers—dentists, pediatricians and other health care providers—on a regular basis, your name will stay top-of-mind and ahead of other specialists in your field. Read More

Four Ways to Recognize Referring Dentists

Everyone likes to be recognized and your referring dentists and physicians are no exception. Reaching out to them and/or their family will earn you high marks and improve your relationship. Here are four easy ways to recognize your referring healthcare providers: Read More

Generate More and Better Professional Referrals with a Newsletter

You know the reality of your referral flow. Having been in practice for years, you have more than seen the changes. You lived them. Dental specialists all over the country are contending with a declining pool of referring dentists, along with increased competition for treatment. It can seem overwhelming. Read More

Getting More Referrals Through Newsletter Marketing

Everyone knows that time is money, but when it comes to your professional practice, your personal mantra should be that referrals are money. Increasing your referrals can help you grow your practice, raise your income and achieve new professional success. Read More

Getting the “Right” Patient Referrals for Your Pediatric Dentistry Practice

Speaking regularly with pediatric dentists throughout the United States and Canada, we are often told that they prefer to receive patient referrals from pediatricians rather than from general dentists. The reason, they say, is that general dentists tend to refer the “difficult” children and keep the easy ones. On the other hand, pediatricians, of course, refer all dental patients. Read More

Give Referring Health Care Providers Useful Information, the Gift that Gives All Year Long

The best way to provide that information: Offer your referral sources a regular newsletter chockfull of the latest developments in your dental specialty, and help them to keep up-to-date on trends and advances that can translate into better patient care. Read More

Globally Relevant Newsletters

Operating a business in a world filled with diversity translates into presenting yourself as being globally relevant. This means that, as a professional, you have to be attractive to people from many parts of the world. Read More

Great Service Leads to Positive Reviews

Recently, when considering switching to a local dental practice, I followed my now-typical pattern. After a thorough perusal of the practice’s Web site, I browsed online reviews and put out a call on Facebook, asking if any of my friends had ever used this practice. Though the practice's Web site was impressive, I was wary. I wanted to hear what other people’s experiences had been, and ultimately, I wanted to hear it from people I could trust. Read More

Grow Dental Referrals with Newsletters

You probably know that referral newsletters are targeted, cost-effective ways to stay top of mind with general dentists and other influential health care professionals. Many dental specialists use newsletters to consistently reach influential referral sources. Read More

Grow Your Dental Practice with a Joint Venture

Strategic joint ventures can be a very effective way to grow your dental practice. A joint venture is a business agreement between two different entities to work together to achieve specific goals. Read More

Grow Your Professional Practice in a Lagging Economy

Many professionals suffer during an economic downturn, and today’s lagging economy is likely hurting practices of all kinds. Regardless of the economic state, it is important to be well regarded by prospective clients or patients. Read More

Growing Your Dental Specialty Practice During Difficult Times

For more than 30 years, Dr. Irv Lubis developed a successful periodontal practice and now wants to give back by helping other dental specialists grow their practices. We recently had the opportunity to speak with Dr. Lubis about some of the ways dental specialists can grow their practices during difficult economic times. Read More

Handwritten Notes Help Market Your Dental Practice

Handwritten mailings can make quite an impression. Thank you notes, birthday cards and even notes letting a patient know you miss them are rare in today’s world. That’s exactly why you should use them. You can also use handwritten cards as opportunities to schedule follow-up appointments and thank patients for referring their friends and family to your practice. Read More

How Dentists Can Measure the Success of Their Professional Referral Newsletter

It’s a common question among dentists: How do I know if my referral-generating newsletter is working? The answer is simple. It’s working if it gets results. But understanding those results isn’t always easy. Read on for insight to help you better understand how to measure the success of a referral newsletter program—whether you currently use one or not. Read More

How Effective Is Your Receptionist?

Samantha, the friendly, knowledgeable and warm receptionist at my dentist’s office, recently moved on to greener pastures. I really miss her. They have replaced her with a very nice young receptionist, but it’s not the same. Read More

How Newsletters Can Generate Quality Referrals

We’ve said before on this site that newsletter marketing can be highly effective for dental specialists. And if you happen to already be a WPI Communications client, you know firsthand that newsletters build relationships with all your referral sources. But have you ever stopped to think about how newsletters build dental practices? ... Read More

How Often to Send Out Newsletters?

It’s important that it keeps showing up in each recipient’s mailbox (postal or electronic) on a regular basis. If years go by between copies’ arrival, the newsletter is not likely to have much impact, if any. Read More

How Specialists Build Relationships with Referring Dentists

Regardless of the type of dentistry you practice, you have almost certainly noticed that the relationship between the referring dentist and the specialist continues to change. Your first thought when you think about these changes may be the shift toward family dentists’ performing more expansive procedures, such as implants and additional cosmetic procedures, in-house. Read More

How to Acknowledge a First-time Dental Referral? Here Are Three Tips

How much does your dental practice value a first-time referral? The answer should be: quite a lot. Dentists, pediatricians or other health care providers who refer a patient to you for the first time represent significant potential for your dental practice. The referring provider may be new to a practice, new to the community or just new to you. Perhaps they previously referred patients to a different dental specialist who is now on vacation, unavailable or no longer meets their needs. Read More

How to Calculate the Value of a New Dental Patient

Do you know how to calculate the value of a new patient? How much does the average new patient contribute to your bottom line over the course of his or her relationship with you? And, how can those dollars be extended exponentially? Let’s look at how these significant questions can be answered. Read More

How To Collect Dental Referrals By Collecting E-mail Addresses

As a prominent dentist practicing in the midst of a high-tech era, you have probably observed the way constant communication has become a pervasive part of our culture. Today, people have trouble hanging up their cell phones when checking out at grocery stores and leave the room several times in the middle of meetings to view messages sent to their BlackBerry devices. But with whom are they communicating? They could be communicating with you. Read More

How to Encourage Other Dentists to Suggest New Sources of Professional Referrals

A quality newsletter directed to your referring dentists and physicians is probably the single best marketing tool for dental specialists. One often overlooked use of your newsletter program is to encourage other dentists and physicians to suggest new sources of professional referrals. Read More

How to Expand Your Base of Referring Dentists and Physicians

Having a complete list of every dentist and physician who could make patient referrals is essential if you want to grow your dental specialty practice. Read More

How to Get Positive Online Dental Patient Reviews

In a recent post, we discussed negative online dental reviews. Today we’re going to address two very important benefits of gaining positive online patient reviews for your dental practice. Read More

How to Increase the Value of Your Dental Practice with a Patient Newsletter

If you are moving, retiring or simply thinking about the future, the value of your dental practice has to be one of the most important things on your mind. Read More

How to Make New Referring Dentists Partners for Life

A dentist you’ve never heard from before sends you a referral. That’s great news! But simply because that office tests the waters and refers a patient to you once doesn’t mean they’ll continue to do so. Read More

How to Make Your Web Site Referral-friendly

Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you really need a section devoted exclusively to other health care professionals. Read More

How to Reach More Referring Dentists and Physicians

You may be able to identify your current referring dentists and physicians, but do you know how many other health care professionals in your community could be good referral sources for you? And can you quickly and easily reach them all? Read More

How to Track New Patients To Your Dental Practice

Obtaining patient referrals is key to building a successful dental practice. Though marketing was probably not included in your professional curriculum, you have no doubt picked up a handful of methods for building your patient base through increased referrals: treating referring dentists to lunch, sending them birthday cards, distributing updated dental care information and hosting open houses, just to name a few. As you invest time and money in various methods for developing your practice, are you keeping track of what works and what does not? Read More

Improving Communication with Referring Doctors Is Key, Says Successful Implant Dentist

Kanyon R. Keeney, DDS, shared in DentistryIQ what he says are the three core factors behind building a successful implant dentistry practice. Regardless of your specific dental specialty, his success tips will be useful to you. How can you make these dental implant marketing lessons work for your practice? Read More

Increase your Referrals by Building Relationships

How well do you know your referral sources? These simple tips will help you build your relationship with referring dentists and healthcare professionals so that when the time comes for them to refer out a case; you will be the first dental specialist they think of. Read More

Insider Tips: Irv Lubis, Periodontist and Dental Marketing Pioneer

Before founding Dental Success Marketing and Periodontal Success Marketing 27 years ago, Dr. Irv Lubis practiced periodontics for more than 30 years. As a pioneer in dental and periodontal marketing, direct-to-consumer marketing accounted for 25% of his practice. He now works full time in his marketing business, and lectures nationally and internationally on topics such as dental marketing and practice development. He has produced more than 30 educational videos on marketing topics. Read More

Insider Tips: JoAnne Tanner—Dentistry Runs in Her Family

JoAnne Tanner MBA has more than 30 years of dental consulting, dental practice management and dental seminar experience. She has worked with hundreds of dental professionals across North America, designing and successfully implementing customized dental consulting programs. Building successful dental practices is important to JoAnne on a personal level, too—her son is in his second year of dental school. Read More

Insider Tips: Joe Lancellotti on the Critical Importance of Practice Differentiation

Joe Lancellotti is the innovator behind the Marketing Made Easy System for Dentists and the mmeusa.com Web site. His company, Camelot Marketing Services, Inc., has helped dentists improve their marketing since 2002. Joe is a former adjunct professor at the New Jersey Dental School, where he taught the MME System to senior dental students. Read More

Insider Tips: Roger P. Levin, DDS, Sees a Bright But Competitive Future for Dental Specialists

Roger P. Levin, DDS, is a third-generation general dentist and chairman and CEO of the largest dental practice consulting firm in North America. His company, Levin Group, Inc., has served more than 24,000 dentists and specialists. A leading authority on dental practice management and marketing, he has developed the scientific systems-based consulting method designed to increase practice production and profitability, while lowering stress. Levin Group is headquartered in Baltimore, Maryland, with additional offices in Phoenix, Arizona. Read More

Inspire Word-of-mouth Referrals

With people taking a more active role in choosing their health care providers, word-of-mouth advertising is increasingly important to the success of your dental specialty practice. A strong Web presence is essential, as is maintaining communication with existing patients and referral sources. But what about the people who ask friends or family members for a recommendation? Read More

Is Your Practice Referral Minded?

It is imperative that all professional practices seeking growth focus on generating referrals. How do you determine if your practice is referral minded? Read on to find out. Read More

It Only Takes One to Hit One!

Back when I was playing Little League baseball, one of the frequent shouts of encouragement by coaches and players from the dugout was, “It only take one to hit one!” In other words, even if you just whiffed horribly on the first two pitches, it takes just one good swing at a pitch to knock out a base hit. You can still make contact as long as you’re in the batter’s box. Read More

Keep Dental Referrals Flowing to Your Practice

Increasing referrals from dentists and other health care providers are key to a successful dental specialty practice. But developing a pipeline of referred patients takes some work. Fortunately, the “advertising” that you must do to develop and maintain that pipeline is subtle and professional—the type of advertising that boosts not only your name recognition but also your image as a competent professional. Here are some tips to ensure a steady stream of referrals to your dental specialty practice ... Read More

Keep in Touch with Referral Sources, Subtly and Professionally

Maintaining a steady flow of referrals to your dental specialty practice means keeping in touch with your referral sources. Every time you pick up the phone or stop by unannounced, do you wonder whether you are being annoying? Your referral sources have busy schedules, but maintaining relationships with them is crucial to the success of your practice. Here are four points to consider as you keep in touch with your referral sources. Read More

Keep Score of Your Dental Marketing Campaign in 4 Steps

Why play a game if you don’t keep score? If you’re embarking on a dental marketing campaign to boost the income of your practice, you should be very interested in the results. Add everything up so you can determine if the program—whether it be a referral-generating newsletter or a social media campaign—is being successful or not. Like the business world, there are “winners” and “losers” in dental marketing. Read More

Keep Your Communication Simple

As a dentist, you probably have stacks of dental journals in your office—or at least online subscriptions to dental journals. Similar to technical documents, these journals use their own vocabulary, words you may not have understood before going to dental school, such as etiology, p values and confidence intervals. Read More

Keep Your Dental Marketing Communications Brief

Keeping your communication brief can work to your advantage. By doling out little nuggets of information, you pique the reader’s interest. You can always provide an in-depth explanation upon request or link to a longer article online. This subtly encourages readers to contact you regarding your dental newsletter content. And isn’t that what newsletter marketing is all about? Read More

Keep Your Dental Newsletter Consistent

Marketing your dental practice with newsletters can help increase referrals to your practice, build lifetime value in your patients and enhance the value of your practice. But your newsletter marketing program can only help your practice under two circumstances ... Read More

Keep Your Newsletter Language Simple

Having produced newsletters for medical and dental professionals, it’s safe to say that the most common complaint we have received is that the newsletter content is too technical. Even though the newsletters are written for physicians and general dentists, we still have a duty to write in easy-to-understand English, not ... Read More

Know Your Audience: Clients or Patients, or Other Professionals?

Before you start a newsletter marketing program, it is important to clearly define your audience. Most newsletter programs fall into one of two categories: client/patient newsletters and referral-generating newsletters. Read More

Livvie Matthews on Attracting Dental Patients

Livvie Matthews, creator of The Power Up For Clients System, shares her thoughts on getting and keeping dental patients. Read More

Look for Pediatric Dentistry Referrals in Likely Places

There is a place you may not be considering as a source for new patients―and that’s your existing patient base. Your pediatric dentistry patient newsletter can be a powerful, subtle and effective resource to help you maximize its potential. Read More

Make Former Pediatric Dental Patients Lucrative Again

It seems that pediatric dentists often have a difficult time retaining patients. Successful pediatric dentists work hard to keep their patients, even those whose treatments have lapsed. Because it costs five times more to attract a new patient than it does to keep an existing one, patient retention is critical to dental practice success. So, too, is working to recover “lost” patients. It’s essential that your pediatric dental practice invest in retaining and recovering lost patients. Here are four ways to turn those former patients back into revenue. Read More

Marketing a New Dental Practice

It doesn’t matter whether you are a recent dental school graduate getting started, a more experienced dentist who has been working with another practice for some years, or a seasoned professional who is relocating or buying a new practice. Read More

Marketing Survey: Endodontists Use Referral Newsletters at the Highest Rates

WPI Communications’ 2013 Dental Marketing Barometer Survey of more than 250 dental specialists and general dentists included 40 endodontists. The survey found that endodontists enjoyed some of the greatest gains in revenue in 2012, with 50% reporting increases. Read More

Marketing Survey: Oral Surgeons Lead in Using Referral Newsletters

More oral surgeons used newsletters to referring providers last year than any other category of dentist, according to WPI Communications’ recent Dental Marketing Barometer Survey. Read More

Marketing vs. Advertising

Many people use the words “marketing” and “advertising” interchangeably, but these two words actually have very different meanings. To put it simply, when you are effectively marketing your dental practice, you are making an effort to understand your patients and determine what message they need to hear from you. Advertising is the means you use to get this message out. Before you can advertise, you need to market, and that requires figuring out the needs of your patients. Read More

Marketing Your Dental Practice During a Recession

Like other business owners across all sectors, you have probably considered reducing the marketing efforts of your dental practice in response to the current recession. After all, there will always be people in need of health care, no matter the economic environment, so it is only logical to think that you can reduce or cut your marketing budget without impacting your practice. But before you reduce your marketing efforts, it is important to consider the role of marketing in the viability of your practice. In this article, we will discuss the impact of the recession on health care practices, the role that marketing plays in the viability of clinical health care practices, especially during a recession, and what types of marketing efforts will help your practice survive and even grow during this recession. In fact, after reading this article, you may decide that you cannot afford to cut back on marketing. You may even decide that it is vital to increase your marketing efforts during this period. Read More

Marketing Your Dental Practice on Facebook

Facebook is extremely easy to use. From CEOs to 90-year-old great-grandfathers, in big cities and on remote islands a hemisphere away, the world uses Facebook. But when it comes to using Facebook to market businesses—including dental practices—it’s not as easy as it might look. Read More

Marketing: More Important Now Than Ever

Cutting marketing may look like an easy way to reduce your expenses when times get tough. But cutting marketing is an even easier way to make sure your practice doesn’t survive until times get better. Read More

Measure Your Practice Newsletter’s Impact

Are you accurately measuring the impact of your practice’s newsletter? To determine your marketing impact, you must ask the right questions. Many practices ask new clients or patients about the source of their referrals, but they often fail to correlate those referrals to their newsletter. Read More

Most Dental Marketing Plans Miss This Influential Audience

How are you marketing to your professional colleagues who send you referrals? What about those who used to send you referrals but have since slowed to a trickle or stopped? And what about those potential sources who are referring patients to other dentists, but not yet to you? Read More

New Survey on Referral Building Tactics

Joel Ellis, president of Practice Builders, announced the results of their May, 2009 survey. It includes responses from 388 healthcare practitioners in many different areas ranging from dentists to veterinarians. Read More

Newsletter Marketing and Einstein’s Definition of Insanity

In order to grow a professional practice, one needs to approach marketing with the same logic and critical thinking used in successfully treating patients. If you don't measure marketing results, there is no way to determine what is working and what is not. Above all it is foolish to think things will change -- that more new patients will mysteriously appear in your office -- without actively marketing your practice. Read More

Newsletter Marketing Best Practices

These four tips are from WPI Communications’ white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. That resource shares valuable eNewsletter marketing best practices for professional practices. Be sure your practice newsletters include these valuable must-haves. Read More

Newsletter Marketing Helps Pediatric Dentists in the Era of Social Media

Many pediatric dentists are engaging in social media marketing. Others are exploring options and ideas for how they can grow their practices with tools like Facebook, Twitter and Google+. Whether your pediatric dental practice is new to social media or has been an innovator since the early days, newsletter marketing can be an extremely powerful resource for you. How can you make your pediatric dental marketing newsletters an integral part of your social media strategy? Read on… Read More

Newsletter Marketing Tips for Dentists: 5 Must Haves

Dentists and dental specialists who understand newsletter marketing know the importance of doing it right. The following are five essential tips for those dentists committed to increasing revenue with their newsletter marketing programs. Read More

Newsletters and Return on Investment

In the hundreds of conversations I have had with professionals about marketing, I often remind them that marketing is not a cost, but an investment. Whether you are a dentist running a yellow page ad or a physical therapist sending a newsletter to your referring health care providers, you expect a return ... Read More

Newsletters Reach Your Referral Sources and Promote Your Dental Practice

When it comes to marketing your dental specialty practice, it can be tempting to compartmentalize your thinking. Maybe you believe that useful and educational information for referral sources goes in one category, and marketing your practice goes into another. But with valuable information, dental specialists can grow their practices while subtly marketing. The instrument that bridges that divide: a referral newsletter ... Read More

Newsletters to Referring Dental Providers to Increase Markedly in 2013

According to more than 250 respondents, newsletters to referring health care practitioners is the marketing category projected to climb the most this year. Referring newsletters are projected to be used by 43% of all practices surveyed, up from 25% in 2012. Read More

Newsletters to Referring Dentists Set to Rise in 2013

WPI Communications' fourth annual Dental Marketing Barometer Survey found that newsletters to referring health care practitioners is the marketing category projected to climb the most in 2013. Referral-generating newsletters are projected to be used by 43% of all practices surveyed, up from 25% in 2012. Read More

Now Is the Best Time to Expand Your Endodontist Referral Base with a Newsletter

How many dentists have sent referrals to your endodontic practice in the past two years? Thirty, forty, fifty or more? How large is that number compared with the total number of general dentists, periodontists, prosthodontists and oral surgeons in your practice area? Read More

Overcoming Negative Online Dental Patient Reviews

Restaurants, hotels and other businesses often receive online reviews. As we all know from reading them, negative reviews are quite common. And they do impact our decision making. Read More

Paper is a Powerful Way to Reach Dental Referral Sources

You know it’s important to your dental specialty practice that you keep your name in front of referring health care providers. Referral-generating newsletters are the proven, valuable way for dental specialists to communicate with these peers. But should you do it in print or via e-mail? Read More

Paper Newsletters vs eNewsletters

We are often asked whether it is better to send a dental newsletter by e-mail or by snail mail? Each approach has its plusses and minuses. A dental newsletter printed on paper may cost more, but ... Read More

Patient Referrals and ROI

Many elements of dental marketing are difficult to track and quantify. But many activities can be tracked, and therefore your return on investment (ROI) can be measured. Patient referrals are one of your specialty practice’s most measurable marketing techniques. Read More

Patients Live Longer, Benefit from Health Care Content

All of these trends represent opportunities for health care professionals who market their practices with informative patient content. In addition to referral newsletters they can send to their referring peers, such as Allergy and Immunology Report and Retina Digest, WPI Communications also offers eNewsletters designed specifically for the patients of general dentists, pediatricians and physical therapists. Read More

Patients or Referring Dentists—Which Newsletter is Best?

Before you start a newsletter marketing program, it’s important to clearly define your audience. The target readership will be different for each dentist. Read More

Pediatric Dentists Can Expand Their Practice Through Targeted Messaging

Referral-generating newsletters, though difficult to write, are just as necessary and important as patient newsletters. This oft-neglected avenue can prove more effective at generating new revenue than any other method. It requires forming relationships with noncompetitive professionals who share a natural link with your work. Read More

Pediatric Dentists’ Marketing: Don’t Forget About Existing Patients

One of the biggest mistakes you can make is to focus all of your marketing efforts on generating new patients. Yes, gaining new patients is essential for the health and growth of every pediatric dental practice―yours included. But you should never make the mistake of losing focus on retaining your existing patients. Read More

Physical Therapists: For Increased Referrals, Reach Out with a Newsletter Marketing Program

Creating a marketing campaign that includes a mix of print and online methods is the best way to ensure that you reach your audience no matter where they may be. Outbound methods like newsletter marketing for your referring health care providers are important parts of any brand-building campaign, including yours—despite what so many marketing “experts” would have you believe. Read More

Physical Therapists: Know Your Target Before You Take Aim

Ultimately, you want your patients to continue to choose your practice for treatment, and you want referral sources to send you patients who could benefit from physical therapy. The content you choose for each audience should keep those goals in mind. Read More

Print Marketing: Still a Powerful Way to Reach Referring Providers

Electronic newsletters and print newsletters each have their place in dental marketing. At WPI Communications, we publish both for dentists. Because we still believe in the value of print, particularly when communicating technical information, Ferris Jabr’s piece in the November 2013 issue of Scientific American caught our attention. Read More

Print Newsletters: Still a Powerful Dental Marketing Tool

Turn to any dental marketing blog—including this one—and you’re likely to find posts about e-mail marketing, eNewsletters, Facebook, Twitter and whatever else is today’s hot new online rollout. That’s fine—these are important practice-building tools. But don’t be so quick to leave behind the tried and true printed, snail-mailed newsletter. Read More

Prosthodontist Checkup: How Strong Are Your Referral Relationships?

Too often, prosthodontist marketing is done sporadically. Many practices engage in marketing during those periods when their patient caseloads decline. Then, when the schedule gets busy again, these well-intentioned marketing activities fall by the wayside. Read More

Protecting Your Dental Practice Online

The Internet can prove to be a valuable asset for your dental practice, providing access to new information, new audiences and increased communication. However, if you don’t plan ahead, technology can also leave your practice vulnerable to online attacks, particularly if you have a disgruntled former employee or unhappy patient on your hands. Read More

Psst ... E-mail Newsletters Still Work!

Most of us take e-mail for granted. We hardly remember a time before it. E-mail has changed the way we communicate—and this includes marketers. Until the 1990s, direct marketing to consumers was done by mail or phone. Both were expensive. E-mail marketing introduced many changes and innovations. Read More

Re-energize Your Dental Marketing Newsletter

Newsletters can be a powerful tool for dentists. But it’s not enough to just send out a newsletter and expect it to favorably influence your practice. Your newsletter has to impact your audience for them to care about it. Read More

Referral-Generating Dental Newsletters Make You the Local Expert

Referral-generating newsletters from endodontists, oral surgeons, orthodontists, pediatric dentists, periodontists and prosthodontists convey that the expertise of the practice that sends them. Your newsletters should communicate relevant information your referring colleagues wouldn’t otherwise learn. Read More

Replicate Your Ideal Patients

As the saying goes, quality is better than quantity. But what if you could have both? That’s what we call a win-win situation, and when it comes to your dental patients, it can be done. Read More

Send a Cover Letter with Your Newsletter

I encourage you to read it and to consider sending something similar with every issue of your newsletter. It doesn’t have to be a long letter. Just let your readers know that you hope they find your newsletter informative and that you are available to answer any questions they may have. Read More

Send Something of Value All Year Long

The holiday season is upon our offices, and that means boxes of cookies and chocolates are being sent around among professionals. Though always appreciated and eaten, the December treats in professional offices can sometimes be overkill, a deluge of irresistible, tooth-decaying calories all at once ... Read More

Send Thanksgiving Cards to your Referring Dentists and Physicians

As the end of the year approaches, send Thanksgiving cards to your referring dentists and physicians. Christmas cards very often get lost in the volume of holiday cards mailed in December. Read More

Send Your Newsletter to More Referral Sources

You may be able to identify your current referring professionals, but do you know how many others in your community could be good referral sources for you? And can you quickly and easily reach them all? Read More

Set a Marketing Goal for Your Dental Practice in Four Steps

Patient referrals from other dentists are essential to the financial success of your endodontic, orthodontic, periodontic or other dental specialty practice. Some dental specialists fare quite well at generating quality referrals for their practice, but many indicate that they do not receive enough of qualified referrals to grow their practices. Read More

Seven Reasons Every Dental Specialist Should Send a Newsletter to Referring Dentists and Physicians

We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose. Read More

Seven Ways to Grow Your Dental Practice with Newsletters

Newsletters are a hugely effective way to retain your dental practice’s patients—and to gain new ones. But an effective newsletter must do far more than simply exist. Here are seven ways to make your newsletter accomplish its goals. Read More

Should Dental Specialists Compete on Prices?

Every specialist we talk to agrees on one thing: The dental field is tough, and it’s not getting any easier to be competitive. Read More

Signs You Need to Transform Your Dental Practice (From Better to Best)

“Good, better, best. Never let it rest. Until your good is better and your better is best.” Tim Duncan's old adage reminds us that in order to stay competitive, our dental practices should be ever changing and evolving to be even better. This remains true—perhaps even more so—when your practice is already successful. Yet one of the biggest mistakes dentists make with their practices is to let them become stagnant. Read More

Simple, Affordable, Effective Dental Practice Advertising

Dental advertising that is easy and affordable—and that works—is really what all practices want. Crafting a plan to achieve all that is the first challenge. The next is proper execution. Read More

Six Marketing Questions to Take Your Dental Practice to the Next Level

How effective is your marketing plan? One of the hallmarks of a successful practice is that you are always searching for ways to make improvements, and that should be reflected in your marketing strategies as well. Whether you are just now starting to market your practice or you have been successfully marketing for years, asking yourself these six important questions can help you take your practice to the next level. Read More

Six Steps to Better Dental Marketing in 2014

Do you make New Year’s resolutions for yourself or your dental practice? If you resolve to do anything at the start 2014—and many professionals do—it should be this: Improve your marketing. For some dentists, the resolution may involve of using a dental marketing program for the first time. Read More

Six Tips to Build Your Dental Practice with Newsletter Marketing

Are you looking to build your dental practice? The following six tips will show you how to use newsletter marketing to join the ranks of some of the most successful, marketing-savvy dentists. Read More

Six Tips to Get More Dental Patient Referrals

It’s the rare dental practice that gets as many referrals as they would like. For both general dentists and specialists, patient referrals can make all the difference in the health of a practice. These tips will help you get more of the referrals that are essential to practice growth. Read More

Social Media Lends Itself to Relationship Marketing

It’s no secret that social media is an invaluable marketing tool, and by now many dental practices have a presence in the social media sphere. If you recognize that your online presence is one of the best avenues for you to build relationships and communicate with your patients, then you are one step ahead of the game. Read More

The Art and Science of Asking for Referrals

Asking for referrals makes many financial planners more than a little uncomfortable. It can take you far outside of your comfort zone. The good news is that there is an art and science to asking for referrals. If you do it properly, you’ll further position your practice in a professional, high caliber manner—and benefit from increased referral business. Read More

The Dangers of Creating Your Own Practice Newsletter

More and more professional practices are leveraging newsletters to build their practices, whether they are marketing directly to clients or patients, or to referring professionals. While there are a myriad of benefits to practice-building newsletters, there are pitfalls in designing, developing and delivering a newsletter yourself. Here are some of the most common dangers. Read More

The Five Critical Success Factors for Growing Your Dental Practice Through Newsletter Marketing

This blog post is adapted from WPI Communications’ popular white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. These are the five critical success factors for a dental newsletter marketing campaign. Dentists are well advised to incorporate these important lessons into their practice newsletters. Read More

The Importance of Exclusive Content

At WPI Communications, we offer newsletters for many different practices from coast to coast. Each newsletter comes with geographic exclusivity—that is, our clients are licensed to distribute their newsletter within a specific territory based on ZIP codes. Read More

The Plusses of a Consistent Newsletter

We all want to excel in our specialties, to improve our techniques and to serve our clients the best way we can. But how many of us have the time to regularly seek out articles in the various professional journals that might accomplish these tasks? The key word here is “regularly.” Things change so rapidly ... Read More

The Power of an Informative Referral-Generating Dental Newsletter

Increasing the flow of new patients is critical to the success of your dental practice. Most endodontists, periodontists and other dental specialists agree that referrals from other dentists and physicians represent the single most significant source of new patients. Read More

The Power of an Informative Referral-Generating Newsletter

A newsletter can help define your image, build your reputation and provide useful information to your referral sources. Read More

The Power of Third Parties for Expanding Referrals

The content of your newsletter may not be of prime interest to these professionals, but it projects a good image of you and your practice. When one of those third-party professionals is asked for a recommendation, your practice will come to mind first. Read More

The Value of Keeping in Touch With Your Dental Referral Sources

Referrals are a vital source of patients for health care practices. For new health care providers, referrals may constitute up to 57% of patients for specialists and at least 14% of patients for nonspecialists. As further evidence of the importance of referrals, a nationwide survey found that 70% of patients choose a specialist as a result of referrals and 40% choose a primary healthcare provider through referrals. As important as referrals are, surprisingly few health care providers know how to fully leverage referrals as part of their marketing practice. Paying closer attention to your referral sources and the strategic use of network marketing tools can ensure that your referral relationships flourish. This paper will look at the importance of building and maintaining your referral relationships and show you how to implement an ongoing system that generates a constant flow of new patients to your dental practice. Read More

Three Steps to Strengthening Your Referral Relationships

Referrals are the mother’s milk of many dental specialty practices, especially endodontists and oral surgeons. New patient referrals don’t happen by accident. They require some planning and work. Read More

Three Ways to Call Your Newsletter Readers to Action

Make sure that among the valuable information you provide in your newsletter, you also include a call to action. Read More

Tips and Tricks for Dentists to Generate Patient-to-Patient Referrals

While dentists have many tools at their disposal for attracting new patients, few, if any, are more reliable or effective than direct referrals from current patients. However, of all types of marketing available to you, the hard-won loyal patient is among the most difficult to achieve. Read More

Tips for Gathering E-mail Addresses from your Patients

Even though reputable pediatric dental practice such as your own is in a different league from the businesses that spam consumers and make them wary to give out there e-mail addresses, your patients’ parents may be hesitant to share their e-mail addresses with your pediatric dental practice. Your intentions are ethical, and you provide an important service to your patients’ parents. Your hope is that, by staying in touch, you will be able to best meet their dental needs. Read More

Tips to Grow Your Dental Practice with Newsletter Marketing

Here are five tips from WPI Communications’ white paper The Complete Guide to Newsletter Marketing for Your Professional Practice. These are just some of the ideas from this insightful white paper that will help dentists build a profitable dental practice by increasing patient referrals. While some of these strategies are more advanced and will take time and effort, you’ll find that they are well worth the investment you make in your practice. Read More

Top 5 Dental Marketing Mistakes

Dentists are increasingly using content marketing to reach patients and potential patients with useful, educational information. Some dental specialty and general dental practices do this very effectively. Others haven’t quite gotten the hang of it just yet. To help you develop the most powerful program with the greatest return on investment, here are the top five content marketing mistakes made by dentists. Read More

Top Referral Marketing Mistakes Dentists Make

If you are like most dentists, you’d like more referrals, including those from your professional colleagues. But when it comes to generating more and better referrals, we see many of the same mistakes repeated over and over again. Here are three of the top dental referral mistakes. Read More

Use a Newsletter to “Converse” with Colleagues

How much time do you have to engage your colleagues in face-to-face conversations about the latest developments in your particular field? Not only would your revenues fall but you’d be hoarse (and probably bored) from talking nonstop about the same topics over and over. But sending out a ... Read More

Use Data for More Oral Surgery Referrals

From time to time, we receive inquiries from oral surgeons asking how they can tell how well their referral-generating newsletters are performing. One of our first questions for these oral surgeons is this—how are you measuring new patients referred to your practice? Read More

Use Social Networking to Get More Referrals

Here we are in the 21st century, amidst huge leaps in science, medicine and technology. We’re more productive, capable and fast-paced than ever before. But no matter how far we come, referrals and relationships are still the best, most powerful ways to build your dental specialist practice. Learn how social networking can help you build your referrals. Read More

Use Your Dental Newsletter to Encourage Appointment Booking

Newsletters are an ideal, subtle, professional way for dentists to communicate with patients on a regular basis. This keeps their practice top-of-mind and makes each patient who receives the newsletter feel valued. It also helps keep family dental care a priority. Read More

Using a Newsletter to Capture New Patients and Clients

One often overlooked use of your newsletter program is to encourage others to suggest new sources of professional referrals. Read More

What Most Dentists Don’t Know About Marketing

How do you view marketing in your dental practice? Is it a part-time function of someone on your staff? Is it a role you outsource to a consultant? Is it the sum total of the efforts you engage in, such as a referral-generating newsletter, advertisements in your local newspaper and online marketing? Read More

What to Do When Referral Sources to Your Dental Specialty Practice Dry Up

Maintaining a consistent flow of patients to your dental practice is critical to its success. But in this economy, other dentists and physicians that were once steady sources of dental referrals may have retired, closed their doors or defected. Others may be treating cases themselves that they once would have referred to dental specialists. Competition for referrals is more intense, so maintaining that once-steady flow of referred patients may be more challenging than ever. Read More

When to Go to the Experts

As the leader of your professional practice, it is tempting to try to manage all of its areas and aspects yourself. You’re used to diving in head first, learning on the go and making tough decisions. But sometimes going to an expert is the best—and smartest—way to help your professional practice grow. Read More

Why Do Referral Newsletters Work?

The newsletter includes digests of hand-picked articles in a particular field of medicine or dentistry that appear in various scholarly journals. For instance, a newsletter created for periodontists might feature an article about a new procedure or a recent study on the effects of smoking and gum disease. Read More

Why Endodontists Should Have a Referral Newsletter

Newsletter marketing is an increasingly popular tool used by endodontists to reach influential referring dentists. Here are the top five reasons endodondists are leveraging referral newsletters. Read More

Why Referral Marketing Is Best for Dental Specialists

If you had a limitless dental marketing budget, how would you spend it? Would you run prime time television commercials in your community? Would you sponsor every sporting event, from high-school football to your city’s NBA team? Read More

Why Should Oral Surgeons Use Newsletter Marketing?

The answer to this question is simple. There is really one ultimate reason why oral surgeons should use newsletter marketing to build their practice―to generate a reliable and ongoing stream of professional referrals. This is a more important objective than ever before. Oral surgery is an increasingly competitive specialty, with more and more dentists doing it themselves. As you well know, referrals are more difficult to obtain than ever before. This makes referrals from other dentists more valuable than ever. Read More

Why the American Association of Endodontists Recommends a Newsletter

In their Marketing the Endodontic Practice report Part 1: Referral Outreach, the American Association of Endodontists advocates newsletters as having the potential to be “an excellent marketing tool for your practice.” A newsletter, the report says, “allows you to reach a large number of referring dentists at one time, and you control the message and own the content … A customized newsletter is a positive and consistent means of reinforcing your current relationships and building new ones.” Read More

Why You Must Communicate with Referring Dentists

In real estate, it's location, location, location. In making your practice attractive to referring dentists, it's communication, communication, communication. The biggest mistake doctors can make is not reporting back to the referring dentist on a patient's status. Even worse: not reporting back to them before the patient calls the referring dentist for an update. Fortunately, there are many ways to effectively communicate to the referring dentist and avoid embarrassment. Read More

Why You Need to Build Your Dental Practice’s Brand (And How to Get Started)

Like many things in life, branding a dental practice is both an art and a science. It’s not something that can be quantified easily, but it’s not something that can be simply intuited either. Branding requires a combination of knowing yourself, knowing your patients and identifying the feeling you want to communicate. Read More

Why Your Practice Should Send a Newsletter to Referral Sources

While many of your patients and clients may find your practice based upon recommendations of friends, relatives and neighbors, chances are, a significant amount of your business comes from the recommendations of another professional. Read More

Word of Mouth: 10 Ways Dentists Can Get More Patient-to-Patient Referrals

Dentists spend a lot of time examining their patients’ mouths, but frequently don’t spend enough time using them…to spread the word about their practices! Here are 10 tips dentists can use to get their patients talking. Read More

Writing to Your Audience: Find Your “Voice”

If your marketing is directed at clients or patients, employ a less formal voice, one that makes your content easy to understand and expressed in laymen’s terms. Read More

Your Checklist for Starting an Orthodontics Marketing Newsletter

The most successful orthodontic practices are the ones that receive the most patient referrals from other dentists. So how can your dental marketing help fuel referrals like it does for the top orthodontists? An orthodontics newsletter to referring dentists will increase your quality and quantity of referrals, and it will continually build goodwill with influential referring dentists. Read More

Your Dental Newsletter Marketing Should Be Like Regular Brushing and Flossing

For your dental marketing newsletter to be effective, it has to be a regular part of your practice’s routine. As is the case with fundamental dental hygiene such as brushing, flossing and regular trips to the dentist, your newsletter must be a predictable and ongoing part of your dental marketing routine. Read More

Your Web Site Checklist

There are so many things to consider when developing or maintaining a dental practice Web site. You think about the content, photographs, staff biographies, and whether or not you’ll have a patient gallery. Read More