Bring Clients Back to Your Practice with a Newsletter
It is said that most businesses spend 80% of their marketing dollars trying to bring in new customers. Is that true of your practice? If it is, consider this: It costs six times more to sell something to a new customer than it does to an existing customer.
Whether you are an accountant, a financial planner or a physical therapist, you might focus more of your marketing efforts on your existing clients or patients. One of the most proven methods of marketing to existing clients or patients is a newsletter.
Let’s say, for example, that you are an attorney. A past client—even from five or ten years ago—already knows that you are competent and trustworthy. A client for whom you set up a power of attorney years ago might not realize that you could help draft a will or prepare minutes for a corporate meeting.
A newsletter, however, reinforces your relationship with clients, patients or professional referral sources. It puts your name and contact information in front of people four, six or even 12 times a year. And it reminds people of the range of services or treatments you provide.
So, while you pursue new sources of business, don’t forget those who already know you. They can be significant sources of new revenue.
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