Begin Your Newsletter Marketing Program with an Introduction
If you have recently decided to start a newsletter or content marketing program, you might begin with a brief letter introducing yourself and the newsletter you intend to send. A good introductory letter lets your clients, patients or referral sources know that you will offer an ongoing high level of service and attention.
When preparing your introductory letter, be sure to follow these steps for maximum effectiveness:
- Mention the frequency with which your newsletter will arrive. (You will be surprised—recipients look for its arrival.)
- Invite the recipient to call to discuss any newsletter item that he or she feels may be applicable. (This is a low-key way of expanding your services because the recipient, not you, initiates the discussion about additional services that you can provide.)
- Advise your recipients that upon request you will send the newsletter to their friends or business associates. (The best source for new business is direct referrals from satisfied clients.)
An introductory letter is a professional way to reach out to your clients, patients and referral sources. It keeps open the lines of communication and may lead to new referrals.
[ Back to top ]
