Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Newsletter Marketing Strategies That Get Results

Most professionals, such as accountants, attorneys, financial planners, dentists, physical therapists or physicians, are trying to grow their practices. If you are like many, business development is a high priority. But let me ask you one rather direct question:

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For Professional Practices, Newsletters Top Social Media

July 20, 2017    By Becky Sheetz

For Professional Practices, Newsletters Trump Social Media

An analysis by Social@Ogilvy, the social media arm of the ad agency powerhouse Ogilvy & Mather, has received abundant attention. It’s wise for professional practices to take note.

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Professional Referral-Generating Best Practices for Dentists

July 11, 2017    By Becky Sheetz

Professional Referral-Generating Best Practices for Dentists

Below is an excerpt from WPI Communications’ white paper, The Complete Guide to Building a Profitable Dental Practice Through Newsletter Marketing. In this excerpt, you’ll learn some of the best practices for dental specialists seeking to increase their referrals with a dental marketing newsletter.

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Are Dental Newsletters Worth the Money?

July 6, 2017    By Becky Sheetz

Are Dental Newsletters Worth the Money?

You might imagine, as a newsletter marketing company for dentists, that we frequently hear questions about the cost-effectiveness of newsletters. “Are they worth it?” and “Will it help me grow my practice?” are the top questions dentists ask when they begin to evaluate our services.

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Boost Your Reputation

June 27, 2017    By Becky Sheetz

Boost Your Reputation

You might say that your image is your greatest asset as a dentist. But do you ever ask yourself, what makes a reputation?

Your answer may lie in the quality of care you provide. Maybe you point to your education, teaching credentials, years practicing dentistry or advanced procedures at which you’re highly proficient.

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