Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

How Often Should You Send Dental Patient Newsletters?

How often should I send my newsletter? This is a common question for dentists looking for the most appropriate balance for their patient contact programs. They want to send the right number of communications to their patients, without too much time lapsing between their newsletters.

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How to Determine if You Should Outsource Your Newsletter or Keep It In-house?

August 18, 2016    By Becky Sheetz-Runkle

How to Determine if You Should Outsource Your Newsletter or Keep It In-house?

It’s easy for many professional practices to make the determination that they want to reach clients or patients with a newsletter. They see the value in regular, informative communications. Successful peers are distributing newsletters, and it works for them.

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3 Critical Questions for Growth-minded Accountants

August 11, 2016    By Becky Sheetz-Runkle

Critical Questions for Growth-minded Accountants

Plenty of successful accountants are aware that WPI Communications, the leading provider of such accountant client newsletters as Client Information Bulletin and Accountant Client eNewsletter, recommends that all growth-minded CPA firms use a newsletter to stay in touch with their clients.

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Use Your Newsletter to Grow Your Social Media Presence

August 4, 2016    By Becky Sheetz-Runkle

Use Your Newsletter to Grow Your Social Media Presence

Many dental practices use social media, including Facebook, Twitter and blogs, to communicate with patients. Regardless of how broadly you have adopted social media marketing, an increasing number of practices are using these popular tools.

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Why Dentists Overrate Patient Satisfaction

July 28, 2016    By Becky Sheetz-Runkle

Why Dentists Overrate Patient Satisfaction

Patient satisfaction is an old-fashioned and overrated concept.

That’s because, today, successful dentists can’t afford to simply satisfy their patients. They must continually work to build patient loyalty. Think of them as raving fans, as authors Kenneth Blanchard and Sheldon Bowles put it in their book by the same title.

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