Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Periodontists, Do You Want More Referrals?

Most periodontists would agree that asking for referrals can be awkward at best, and extremely challenging at worst. But it doesn’t have to be.

Read More…

Baby Boomers, Gen Xers and Millennials Are Quick to Switch Dentists: What Can You Do About It?

September 14, 2017    By Becky Sheetz

Baby Boomers, Gen Xers and Millennials Are Quick to Switch Dentists: What Can You Do About It?

Patient loyalty has long been a major concern for dentists. While that will remain the case for a while, recent trends point to some ongoing shifts that dentists should recognize. And just as importantly for the health of your practice, you should know what to do about these changes.

Read More…

How to Make Your Practice Newsletter Matter to Your Clients

September 6, 2017    By Becky Sheetz

How to Make Your Practice Newsletter Matter to Your Clients

Whether you receive e-mail, snail mail or both, you know that not all newsletters are created equal. If you are like most readers, your in-box includes some unwanted mail that prompts you to unsubscribe, some that you scan and others that you spend more time reviewing—and may even look forward to receiving. Why do readers like you spend more time reading some newsletters than others?

Read More…


What Every Dentist Needs to Know About Visibility

August 31, 2017    By Becky Sheetz

What Every Dentist Needs to Know About Visibility

It’s a hard reality for many high-ranking, exceptional professionals: An inferior product or service can win out over a far better one simply by having been better marketed. In fact, great organizations with great products and hard-working, intelligent staff go out of business every day. Many times, these organizations lose out to competitors who have inferior offerings, but superior marketing savvy.

Read More…

3 Reasons Newsletter Marketing Is Effective for Dentists

August 23, 2017    By Becky Sheetz

3 Reasons Newsletter Marketing Is Effective for Dentists

Newsletter marketing continues to be a highly effective tool for dentists. Is your practice using it to your advantage? Here are three reasons newsletter marketing remains a successful strategy for dentists—when practiced effectively.

Read More…