Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Practice Marketing Program Essentials

You have no shortage of opportunities to market your professional practice. From web marketing firms to direct mail companies to the most recent inquiry in your inbox or on your voicemail, your practice probably doesn’t lack for options.

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3 Big Marketing Mistakes Dentists Make

May 17, 2017    By Becky Sheetz

Some dentists are very successful at marketing and growing their practices. If that describes you, well done! But many others struggle with making the right marketing decisions. We’ve seen many of the same mistakes repeated by well-intentioned dentists, and we want to share three of the biggest that impede dental marketing success.

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Exceed “Average” by Educating Patients with a Newsletter

May 11, 2017    By Becky Sheetz

Exceed “Average” by Educating Patients with a Newsletter

You’re probably aware of the statistics from Gallup that only about one in three U.S. adults visited the dentist in a recent 12-month period. That finding, reported in 2014, is consistent with the rate reported in 2008.

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Why a Current Dental Patient E-mail List Is Essential

May 3, 2017    By Becky Sheetz

Why a Current Dental Patient E-mail List Is Essential

Many dental offices have done well at gathering patient e-mail addresses. However, if your practice goes the extra step of working to keep these e-mail lists current, you are aware that addresses change rapidly.

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E-mail is Alive and Kicking

April 26, 2017    By Becky Sheetz

E-mail is Alive and Kicking

Social media has long (in terms of social media’s lifetime, that is) behaved as the go-to content marketing tool. The big idea was that it would render many other forms of communication—namely, e-mail—worthless.

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