Make the Most of Your Newsletter Marketing Program
Whether you have published a newsletter for years or are currently considering whether a content marketing program is right for your practice, you will want to make the most of your newsletter marketing investment. In our more than 27 years of newsletter marketing experience, we have amassed hundreds of tips that can help you maximize the potential of your newsletter marketing program.
From ideal methods for newsletter delivery to building a better mailing list, from search engine optimizing your Web site with article marketing to using electronic newsletters to boost your profile in the community, the articles below will help you leverage the power of your content marketing program.
Looking for even more in-depth information on newsletter marketing? Download one of our free white papers on the sidebar of this page.
- A Business Card Slips Away, But Newsletters Keep Coming
- A Newsletter by Any Other Name Is Still a Newsletter
- A Newsletter Can Bring New Beginnings to Old Acquaintances
- A Unified Design Builds Your Brand
- Add a Personal Touch to Your Newsletter Marketing Program
- As You Produce Content, Don’t Reinvent the Wheel
- Ask for Referrals, Subtly and Professionally, with a Newsletter
- Attract New Clients with Newsletter Marketing
- Back to the Future with Newsletter Marketing
- Begin Your Newsletter Marketing Program with an Introduction
- Bring Clients Back to Your Practice with a Newsletter
- Build Credibility and Expertise with a Newsletter
- Build Your Base with a Referral-generating Newsletter
- Conduct an Annual Survey of Your Newsletter Recipients
- Constant Communication: The Key to Building Your Practice
- Content Marketing: An Essential Strategy for Your Practice
- Content Marketing: How It Applies to Your Professional Practice
- Content Marketing—From Emily Post’s 1930s Radio Show to 2012’s Facebook
- Dentists Expected to Ramp Up Newsletter Marketing Spending in 2012
- Does Your Newsletter Content Prompt Action? Or “So What, Who Cares?”
- Don’t Assume Clients Know All About Your Practice! … Inform Them with a Newsletter
- Don’t Be Afraid to Include a Call to Action
- Don’t Lose Referrals to Pens, Pads or Cheesecakes
- Drive Traffic to Your Web Site with an Electronic Newsletter
- Eight Reasons to Distribute Your Content Electronically
- Enclose a “Bounce-back” Postcard with Your Newsletter
- Enclose Special Announcements with Your Newsletter
- eNewsletters Reach Beyond the In-box
- Even if You Outsource, Know Your Newsletter Content
- Expand the Reach of Your eNewsletter
- Facebook and Newsletter Marketing
- Facebook Extends the Value of Your Newsletters
- Five Steps to Content Marketing
- Flag Key Articles for Your Newsletter Recipients
- For Clean Copy, Proofread, Proofread, Proofread (and Then Proofread Again)
- For eNewsletter Subscribers, an E-mail Address Is All You Need
- For Newsletter Content, Look to Interactions on Social Media
- Four Tips for Successful Subject Lines
- Gather Your Newsletter Article Ideas on an Editorial Calendar
- Generate “Google Buzz” with Frequently Updated, Well-organized Content
- Grow Your Professional Practice in a Lagging Economy
- Integrate Keywords Into Your Online Content
- Keep the “News” in Newsletter
- Keep Your Newsletter Language Simple
- Know Your Audience (and Don’t Learn This the Hard Way)
- Know Your Audience: Clients or Patients, or Other Professionals?
- Newsletter Marketing and Einstein’s Definition of Insanity
- Newsletter Marketing and the Press Release—Perfect Together
- Newsletter Marketing: Paper vs Electronic
- Newsletter Marketing—It’s Not All About You
- Newsletters: Visible, Consistent and Easy to Share
- Personalize Your Newsletter Marketing Program
- Promote Your Content with “Really Simple Syndication”
- Promote Your Newsletter Content in Your E-mail Signature
- Seize the Opportunity When Readers Unsubscribe
- Send Your eNewsletter to In-Boxes, Not Spam Folders
- Send Your Newsletter to More Referral Sources
- Share Links to Discussion-provoking Articles
- Show, Don’t Just Tell, in Newsletter Marketing
- Soap Operas, Marketing Budgets and Your Professional Practice
- Solicit Feedback from Friends and Colleagues
- The Enduring Power of Print Media
- The Nuts and Bolts of Newsletter Marketing—One Step at a Time
- The Power of an Informative Referral-Generating Newsletter
- The Power of Third Parties for Expanding Referrals
- The SEO Experts Agree: Content Should Be King on Your Web Site
- Think Outside the “Mailbox” for Newsletter Distribution
- Three Reasons to Include a Number in Your Newsletter Headline
- Three Tips to Make the Most of Your Referral Newsletters
- Tips for Outsourcing Your Newsletter Marketing Program
- Using a Newsletter to Capture New Patients and Clients
- What’s Wrong with Constant Contact—and How to Fix It
- Why Your Practice Should Send a Newsletter to Referral Sources
- You Can Be Your Newsletter’s Most Valuable Asset
- You May Be an Expert, But Are You an Authority?
