Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Target Individuals for Year-End Tax Planning

Year-end tax planning is often difficult, but this year is especially complicated due to the potential for sweeping tax reforms in the near future. Your clients will likely be looking to you, or should be looking to you, for guidance. But how can you deliver your message in a timely and efficient manner?

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When Dentists and Physicians Underestimate Competition, Referrals Dry Up

October 17, 2017    By Becky Sheetz

When Dentists and Physicians Underestimate Competition, Referrals Dry Up

Dentists and physicians don’t always think of their peers as “competitors.” After all, your practice’s mission is not simply to make more money or sell more products, as it may be for your town’s largest big-box store.

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Elevate Your Professional Brand with Newsletter Marketing

October 11, 2017    By Becky Sheetz

Elevate Your Professional Brand with Newsletter Marketing

How strong is your professional practice’s brand? What do your clients, potential clients, partners and other influencers think of when they think of you? And is this impression consistent across your audience?

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Generate More Pediatric Dental Patient Referrals—with No Extra Work for Your Staff

October 5, 2017    By Lauren Pollack

Generate More Pediatric Dental Patient Referrals—with No Extra Work for Your Staff

Every pediatric dentist wants to be the top choice for patient referrals from local pediatricians and general dentists. But if these medical professionals don’t know about your practice, or they don’t view you as the best of the best, they will, unfortunately, recommend other pediatric dentists to their patients over you.

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From Papyrus to E-mail: The History of Newsletter Marketing

September 27, 2017    By Steven Klinghoffer

From Papyrus to E-mail: The History of Newsletter Marketing

From e-mail marketing to social media marketing, it seems that every year or two there is a new trend for you to keep in touch with your clients. Today, using ever-evolving technology that was nonexistent a generation ago, you can reach thousands of people with a click of a button.

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