Newsletter Marketing Tips for Building Your Practice
Newsletters are a subtle and professional way for dentists, periodontists and pediatric dentists to keep in touch with patients on a monthly basis. They keep your practice top of mind and demonstrate to your patients that they’re important to you.
September 22, 2016
In their Marketing the Endodontic Practice report Part 1: Referral Outreach, the American Association of Endodontists advocates newsletters as having the potential to be “an excellent marketing tool for your practice.” A newsletter, the report says, “allows you to reach a large number of referring dentists at one time, and you control the message and own the content … A customized newsletter is a positive and consistent means of reinforcing your current relationships and building new ones.”
September 15, 2016
You know the reality of your referral flow. Having been in practice for years, you have more than seen the changes. You lived them. Dental specialists all over the country are contending with a declining pool of referring dentists, along with increased competition for treatment. It can seem overwhelming.
September 8, 2016
Giveaways, incentives, gifts, discounts or special promotions in general are some of the most controversial topics in dental marketing. Do these methods have a place among your periodontal practice building tools?
September 1, 2016
E-mail is a popular method of communication between patients and dentists. Of course, when you are sending a dental newsletter to your patients, you want it to get their attention. One of the best metrics to find out if it is would be to review the analytics.