Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Three Ways to Broaden Your Accounting Newsletter Audience

Is your accounting newsletter a success with your clients? Do you receive positive feedback from readers? Has business from subscribers increased as a result of information they read in your newsletter? If so, your accounting newsletter is working ...

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All Aboard the Physical Therapy Action Train

May 16, 2013    Howard Kleinman

All Aboard the Physical Therapy Action Train

In physical therapy, momentum is important. Once a patient begins the process of testing and exercising, it becomes easier to push him or her to do more and greater things. The same applies to the therapist. Once you complete the challenge of earning a patient’s trust ...

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Physical Therapy Newsletter Content: Four Ways to Listen to Your Readers

May 14, 2013    Linda Telesco

Physical Therapy Newsletter Content: Four Ways to Listen to Your Readers

Do you find it difficult to come up with new content and article ideas for your physical therapy newsletter? Are you interested in starting a newsletter, but don’t know what to write about? Creating content is an ongoing challenge for most health care marketers, but it’s a ...

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General Dentists See Higher-than-average Increase in 2012 Revenue, Expect More to Come

May 13, 2013    Becky Sheetz-Runkle

General Dentists See Higher-than-average Increase in 2012 Revenue, Expect More to Come

General dentists will experience healthy increases in revenue in 2013, according to the results of WPI Communications’ 2013 Dental Marketing Barometer Survey. When taken together, 60% of respondents anticipate a rise in revenue in 2013. However, among general dentists, there is ...

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Physical Therapy Marketing: Keep the End in Mind

May 10, 2013    Howard Kleinman

Physical Therapy Marketing: Keep the End in Mind

Anyone who has spent time climbing can tell you that a mountain’s summit becomes harder to see the closer you get to it. It’s an illusion of course; the farther you are from the mountain, the smaller it seems. But when you are snug up against the rock’s face and looking straight up ...

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