Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Ways Your Newsletter Can Encourage Dental Patients to Book Appointments

Newsletters are a subtle and professional way for dentists, periodontists and pediatric dentists to keep in touch with patients on a monthly basis. They keep your practice top of mind and demonstrate to your patients that they’re important to you.

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Why the American Association of Endodontists Recommends a Newsletter

September 22, 2016    By Becky Sheetz

Why the American Association of Endodontists Recommends a Newsletter

In their Marketing the Endodontic Practice report Part 1: Referral Outreach, the American Association of Endodontists advocates newsletters as having the potential to be “an excellent marketing tool for your practice.” A newsletter, the report says, “allows you to reach a large number of referring dentists at one time, and you control the message and own the content … A customized newsletter is a positive and consistent means of reinforcing your current relationships and building new ones.”

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Generate More and Better Professional Referrals with a Newsletter

September 15, 2016    By Becky Sheetz

Generate More and Better Professional Referrals with a Newsletter

You know the reality of your referral flow. Having been in practice for years, you have more than seen the changes. You lived them. Dental specialists all over the country are contending with a declining pool of referring dentists, along with increased competition for treatment. It can seem overwhelming.

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Do Dental Marketing Give Away “Gimmicks” Work for Periodontists?

September 8, 2016    By Becky Sheetz

Do Dental Marketing Give Away “Gimmicks” Work for Periodontists?

Giveaways, incentives, gifts, discounts or special promotions in general are some of the most controversial topics in dental marketing. Do these methods have a place among your periodontal practice building tools?

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Why Your Patient Newsletter Open Rates Are Declining

September 1, 2016    By Becky Sheetz

Why Your Patient Newsletter Open Rates Are Declining

E-mail is a popular method of communication between patients and dentists. Of course, when you are sending a dental newsletter to your patients, you want it to get their attention. One of the best metrics to find out if it is would be to review the analytics.

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