Photos of several WPI newsletters

Newsletter Marketing Tips for Building Your Practice

Top Referral Marketing Mistakes Dentists Make

If you are like most dentists, you’d like more referrals, including those from your professional colleagues. But when it comes to generating more and better referrals, we see many of the same mistakes repeated over and over again. Here are three of the top dental referral mistakes.

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A Newsletter Marketing Success Q&A with Dr. Alan Brodine

April 12, 2017    By Becky Sheetz

A Newsletter Marketing Success Q&A with Dr. Alan Brodine

Dr. Alan Brodine is a prosthodontist in Rochester, N.Y., where he has practiced since 1988. He’s also a clinical assistant professor at the University of Rochester and teaches in the prosthodontic residency training programs at several universities, as well as instructing the U.S. Air Force and U.S. Navy.

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How Dentists Can Measure the Success of Their Professional Referral Newsletter

April 4, 2017    By Becky Sheetz

How Dentists Can Measure the Success of Their Professional Referral Newsletter

It’s a common question among dentists: How do I know if my referral-generating newsletter is working?

The answer is simple. It’s working if it gets results. But understanding those results isn’t always easy. Read on for insight to help you better understand how to measure the success of a referral newsletter program—whether you currently use one or not.

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How Busy Dentists Can Manage a Newsletter Program

March 28, 2017    By Becky Sheetz

How Busy Dentists Can Manage a Newsletter Program

Your dental office is busy. Congratulations! That’s a good thing! But don’t make the mistake we’ve seen so many of your busy peers make over the years. Don’t get caught up in the cycle of patient demand and stop marketing your dental practice.

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Now Is the Best Time to Expand Your Endodontist Referral Base with a Newsletter

March 21, 2017    By Steven Klinghoffer

Now Is the Best Time to Expand Your Endodontist Referral Base with a Newsletter

How many dentists have sent referrals to your endodontic practice in the past two years? Thirty, forty, fifty or more? How large is that number compared with the total number of general dentists, periodontists, prosthodontists and oral surgeons in your practice area?

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