Photos of several WPI newsletters

Newsletter Marketing Special Report Offers Best Practices for Accountants

August 28, 2013

Springfield, NJ—WPI Communications, Inc., a newsletter marketing firm that has helped accountants build their practices for more than 60 years, recently released a special report titled, The Complete Guide to Newsletter Marketing for Your Accounting Practice. The 14-page guide provides practical tips and best practices for accountants aiming to build their practices with a newsletter marketing program.

Like professionals in many other fields, accountants are facing increased competition and a new set of challenges. A generation or two ago, many people stuck with the same accountant for a lifetime. Today, savvy consumers constantly do their own research and may switch accountants several times—or they may turn to software to meet some of their accounting needs.

In addition, accountants also face the age-old problem of hearing from clients only in the winter and spring. Your expertise, however, can be utilized year-round. A monthly newsletter program with seasonal articles such as “Ten Midyear Tax Strategies for 2013” or timely articles such as “Five Ways to Defray New Medicare Surtax,” reminds clients that you can be a valuable resource throughout the year.
In good economies and challenging ones, the most successful accountants provide top-quality service, and they market their practices consistently, effectively and year-round. A growing number of accountants use print and e-mail newsletters to keep in touch with clients on a regular basis. 

“Newsletters have proven effective for the unique marketing needs of accountants,” said Steve Klinghoffer, president of WPI Communications. “They are especially valued in today’s marketing environment because, unlike traditional advertising, newsletters are not viewed as self-serving and offer the best opportunity for client education.”

“Accountants especially value newsletter marketing because it is cost-effective, reinforces their authority as the local expert and keeps their names in front of clients throughout the year,” Klinghoffer added.

The Complete Guide to Newsletter Marketing for Your Accounting Practice is written not only for accountants interested in starting a newsletter marketing program but also for those looking to make the most of their investment in an existing newsletter marketing program.

Sections of this special report include

“As with all marketing programs, return on investment is key, and newsletters are no exception,” Klinghoffer said. “Used consistently over a long period of time, client newsletters sent by accountants pay for themselves. This is a fact I have seen for myself in my 29 years of publishing newsletters. For many of the practices with whom we work, one or two new clients pays for the annual cost of a newsletter program.”

This free report can be downloaded at http://wpicommunications.com/request/the-complete-guide-to-newsletter-marketing-for-your-accounting-practice/.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate its expertise. WPI has been providing newsletter marketing services to accountants since 1952. For more information about WPI Communications or The Complete Guide to Newsletter Marketing for Your Accounting Practice, please call 800-323-4995, e-mail info@wpicommunications.com or visit http://wpicommunications.com.
 

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