Photos of several WPI newsletters

eNewsletter Puts Veterinarians in Communication with Clients Throughout the Year

July 24, 2013

Springfield, NJ—WPI Communications, Inc., a newsletter marketing firm that helps dentists, physicians, veterinarians and other professionals to maximize revenue through increased patient contact and referrals, has just released a new marketing product for veterinarians. The monthly eNewsletter, titled PetHealth eNewsletter, is a full-service, turn-key marketing system that helps veterinary practices and hospitals keep in regular contact with pet owners.

With the PetHealth eNewsletter marketing program, professionals at WPI Communications do all the work—from preparing expert, informative content and designing each issue of the newsletter to sending it out at the beginning of every month. To get started with PetHealth eNewsletter, dentists need only provide a list of e-mail addresses. The staff at WPI takes it from there.

The content of PetHealth eNewsletter is written by Dr. Jim Humphries, president and news director of the Veterinary News Network. Dr. Humphries is also founder and executive director of the American Society of Veterinary Journalists and an adjunct professor of media and communications at Texas A&M University’s College of Veterinary Medicine. An experienced team then designs and meticulously proofreads the veterinary eNewsletter.

Each article reminds patients of the importance of maintaining pet health. WPI Communications’ extensive experience with health care practices finds that well-educated pet owners are more likely to maintain their pet’s health—following through on treatments, keeping up-to-date with vaccinations and visiting for regular check-ups—and recommend their veterinarian to friends and colleagues.

“The more you engage and educate pet owners, the more loyal they will be to your veterinary practice,” said Steven Klinghoffer, president of WPI Communications. “This will even encourage them to refer their friends to your veterinary practice or hospital. Through an effective e-mail newsletter program like PetHealth eNewsletter, practice revenue can only improve. This is an ideal way for veterinarians to build their practices.”

While WPI Communications prepares and sends the eNewsletter, veterinary practices and hospitals are free to customize it with their own colors and fonts, and even change the name of the newsletter. They may also include special announcements about their practice.

Veterinarians who send this eNewsletter will have access to quarterly tracking reports detailing how many recipients open each issue of the eNewsletter. WPI will also provide veterinarians with a list of bounced e-mail addresses, upon request, so that veterinary practices can update their e-mail records.

PetHealth eNewsletter is offered on a geographically exclusive basis, meaning that only one veterinary practice or hospital in a given area will be licensed to send the newsletter. PetHealth eNewsletter is offered on a first-come, first-served basis. Veterinarians interested in marketing their practices with this newsletter marketing tool should call Sari Klinghoffer at 973-544-0410 or e-mail her at slklinghoffer@wpicommunications.com.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or a free copy of “The Complete Guide to Newsletter Marketing for Veterinary Practices and Hospitals,” please call 800-323-4995, e-mail info@wpicommunications.com or visit http://wpicommunications.com.

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