Participate in Our Fourth Annual Dental Marketing Survey
WPI Communications, Inc., is again conducting the Dental Marketing Barometer Survey. Dentists are invited to complete a brief survey in five minutes or less here. Those who complete the survey will be entered into a raffle to win a 9.7″ Retina Display Apple iPad.
The Dental Marketing Barometer Survey is the only national survey that focuses exclusively on dental marketing. It includes year-by-year data that clearly reflects dental marketing trends.
Survey participants are invited to download the survey results from WPI Communications' Web site in late February. Dental practices can use these data to compare their marketing efforts with those of comparable dental practices. The survey findings, segmented by practice area, will include
- revenue from 2009, 2010, 2011 and 2012, as well as 2013 revenue projections
- most- and least-utilized dental marketing methods in 2012, compared with those of the previous 3 years
- marketing spending trend data projected for 2013
- breakdowns by specialty for spending on direct mail, Facebook, lunch and learns, newsletters to referring health care practices, patient newsletters, practice brochures, print advertising, radio, Web site, yellow page advertising and other marketing tactics
- internal and outsourced resource allocation for marketing functions
- the importance dentists place on marketing plans and programs
Last year’s survey provided marketing and revenue trend data based on a survey of family dentists, endodontists, periodontists, prosthodontists, orthodontists, oral surgeons and pediatric dentists. It found that dentists planned to increase spending in all categories of marketing activities surveyed—except for yellow page advertising—compared with real spending in 2011. Newsletters were projected to increase most dramatically. Use of patient newsletters was planned to more than double, and 41% of practices said that they intended to use newsletters to reach referring health care providers.
This year’s survey will look at where dentists actually spent their marketing dollars in 2012 and what areas they intend to pursue in 2013. New to this year’s survey will be responses about social media, as well as a self-assessment of dental marketing efforts.
“Every dentist who responds helps provide a sharper outlook into dental revenue and marketing trends,” said Steven Klinghoffer, president of WPI Communications. “And they can win a free iPad for themselves or for use in their dental practice.
“In the last few years, we have been encouraged by revenue growth across dental practice areas,” Klinghoffer added. “With our emphasis on content development, we have also been pleased to see many dental specialists planning greater use of newsletters. We have always believed in the proven ability of these resources to generate referrals for specialists and facilitate consistent communications with referring providers.”
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